NAICS Code 541890-08 - Advertising-Specialties (Wholesale)

Marketing Level - NAICS 8-Digit

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NAICS CODE 541890-08
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NAICS Code 541890-08 Description (8-Digit)

The Advertising-Specialties (Wholesale) industry involves the wholesale distribution of promotional products and advertising specialties, which are items imprinted with a company's name, logo, or message. These products are typically used for marketing and advertising purposes, as well as for employee recognition and customer appreciation. The industry includes a wide range of products, from pens and keychains to apparel and electronics.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 541890 page

Tools

Tools commonly used in the Advertising-Specialties (Wholesale) industry for day-to-day tasks and operations.

  • Heat press machines
  • Embroidery machines
  • Screen printing equipment
  • Laser engravers
  • Vinyl cutters
  • Sublimation printers
  • Pad printing machines
  • Digital printers
  • Engraving machines
  • Button makers

Industry Examples of Advertising-Specialties (Wholesale)

Common products and services typical of NAICS Code 541890-08, illustrating the main business activities and contributions to the market.

  • Customized apparel
  • Promotional pens
  • Branded drinkware
  • Logoed tote bags
  • Personalized keychains
  • Custom USB drives
  • Imprinted stress balls
  • Branded tech accessories
  • Logoed golf balls
  • Customized lanyards

History

A concise historical narrative of NAICS Code 541890-08 covering global milestones and recent developments within the United States.

  • The Advertising-Specialties (Wholesale) industry has a long history dating back to the early 19th century when businesses started using promotional products to advertise their brands. The first promotional products were commemorative buttons produced for the election of George Washington in 1789. In the late 1800s, businesses started using promotional products such as calendars, pens, and other items to advertise their brands. The industry grew rapidly in the 20th century, with the introduction of new products such as T-shirts, mugs, and keychains. In recent years, the industry has seen significant growth due to the increasing popularity of online marketing and e-commerce. In the United States, the Advertising-Specialties (Wholesale) industry has a rich history dating back to the early 1900s. The industry grew rapidly in the 1950s and 1960s, with the introduction of new products such as custom-printed T-shirts, hats, and bags. In the 1980s and 1990s, the industry saw significant growth due to the increasing popularity of promotional products as a marketing tool. In recent years, the industry has continued to grow, with the introduction of new products such as USB drives, power banks, and other tech gadgets. The industry has also seen significant growth in the online space, with many wholesalers now selling their products through e-commerce platforms.