NAICS Code 541890-08 - Advertising-Specialties (Wholesale)

Marketing Level - NAICS 8-Digit

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Total Companies

2,143

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NAICS Code 541890-08 Description (8-Digit)

The Advertising-Specialties (Wholesale) industry involves the wholesale distribution of promotional products and advertising specialties, which are items imprinted with a company's name, logo, or message. These products are typically used for marketing and advertising purposes, as well as for employee recognition and customer appreciation. The industry includes a wide range of products, from pens and keychains to apparel and electronics.

Hierarchy Navigation for NAICS Code 541890-08

Tools

Tools commonly used in the Advertising-Specialties (Wholesale) industry for day-to-day tasks and operations.

  • Heat press machines
  • Embroidery machines
  • Screen printing equipment
  • Laser engravers
  • Vinyl cutters
  • Sublimation printers
  • Pad printing machines
  • Digital printers
  • Engraving machines
  • Button makers

Industry Examples of Advertising-Specialties (Wholesale)

Common products and services typical of NAICS Code 541890-08, illustrating the main business activities and contributions to the market.

  • Customized apparel
  • Promotional pens
  • Branded drinkware
  • Logoed tote bags
  • Personalized keychains
  • Custom USB drives
  • Imprinted stress balls
  • Branded tech accessories
  • Logoed golf balls
  • Customized lanyards

Certifications, Compliance and Licenses for NAICS Code 541890-08 - Advertising-Specialties (Wholesale)

The specific certifications, permits, licenses, and regulatory compliance requirements within the United States for this industry.

  • Advertising Specialty Institute (ASI) Certification: ASI is the largest education, media, and marketing organization serving the advertising specialty industry. They offer various certifications such as BASI (Bachelor of Advertising Specialty Information), MASI (Master of Advertising Specialty Information), and CAS (Certified Advertising Specialist) to individuals who have completed their education and have a certain level of industry experience. These certifications demonstrate a commitment to the industry and a high level of expertise.
  • Promotional Products Association International (PPAI) Certification: PPAI is a nonprofit organization that provides education and resources to the promotional products industry. They offer various certifications such as CAS (Certified Advertising Specialist), MAS (Master Advertising Specialist), and MAS+ (Master Advertising Specialist Plus) to individuals who have completed their education and have a certain level of industry experience. These certifications demonstrate a commitment to the industry and a high level of expertise.
  • Occupational Safety and Health Administration (OSHA) Certification: OSHA is a federal agency that sets and enforces safety and health standards in the workplace. Advertising-specialties wholesalers must comply with OSHA regulations to ensure the safety of their employees. OSHA offers various certifications such as OSHA 10-hour and 30-hour General Industry Training to individuals who complete their training programs. These certifications demonstrate a commitment to workplace safety and health.
  • Federal Trade Commission (FTC) Compliance: The FTC is a federal agency that enforces consumer protection laws. Advertising-specialties wholesalers must comply with FTC regulations to ensure that their advertising and marketing practices are fair and truthful. The FTC offers various compliance resources and guidelines to help businesses understand and comply with their regulations.
  • International Organization for Standardization (ISO) Certification: ISO is an independent, non-governmental international organization that develops and publishes standards for various industries. Advertising-specialties wholesalers can obtain ISO 9001 certification, which demonstrates that they have implemented a quality management system that meets ISO's standards. This certification can help businesses improve their processes and increase customer satisfaction.

History

A concise historical narrative of NAICS Code 541890-08 covering global milestones and recent developments within the United States.

  • The Advertising-Specialties (Wholesale) industry has a long history dating back to the early 19th century when businesses started using promotional products to advertise their brands. The first promotional products were commemorative buttons produced for the election of George Washington in 1789. In the late 1800s, businesses started using promotional products such as calendars, pens, and other items to advertise their brands. The industry grew rapidly in the 20th century, with the introduction of new products such as T-shirts, mugs, and keychains. In recent years, the industry has seen significant growth due to the increasing popularity of online marketing and e-commerce. In the United States, the Advertising-Specialties (Wholesale) industry has a rich history dating back to the early 1900s. The industry grew rapidly in the 1950s and 1960s, with the introduction of new products such as custom-printed T-shirts, hats, and bags. In the 1980s and 1990s, the industry saw significant growth due to the increasing popularity of promotional products as a marketing tool. In recent years, the industry has continued to grow, with the introduction of new products such as USB drives, power banks, and other tech gadgets. The industry has also seen significant growth in the online space, with many wholesalers now selling their products through e-commerce platforms.

Future Outlook for Advertising-Specialties (Wholesale)

The anticipated future trajectory of the NAICS 541890-08 industry in the USA, offering insights into potential trends, innovations, and challenges expected to shape its landscape.

  • Growth Prediction: Stable

    The Advertising-Specialties (Wholesale) industry in the USA is expected to experience growth in the coming years. The industry is projected to benefit from the increasing demand for promotional products from businesses and organizations. The industry is also expected to benefit from the growing trend of e-commerce, which is making it easier for wholesalers to reach a wider customer base. However, the industry may face challenges from the increasing competition from online retailers and the rising cost of raw materials. Overall, the industry is expected to experience moderate growth in the coming years.

Industry Innovations for NAICS Code 541890-08

Recent groundbreaking advancements and milestones in the Advertising-Specialties (Wholesale) industry, reflecting notable innovations that have reshaped its landscape.

  • Personalized Products: The industry has seen a rise in demand for personalized products, such as custom-made pens, mugs, and T-shirts. This trend has been driven by the increasing need for businesses to differentiate themselves from their competitors.
  • Eco-Friendly Products: The industry has also seen a rise in demand for eco-friendly products, such as reusable bags and water bottles. This trend has been driven by the increasing awareness of environmental issues among consumers.
  • Mobile-Friendly Websites: Wholesalers in the industry have been investing in mobile-friendly websites to make it easier for customers to place orders on their smartphones and tablets.
  • Virtual Samples: Some wholesalers in the industry have started offering virtual samples of their products, which allows customers to see what the final product will look like before placing an order.
  • Social Media Marketing: Wholesalers in the industry have been using social media platforms, such as Facebook and Instagram, to promote their products and reach a wider audience.

NAICS Code 541890-08 - Advertising-Specialties (Wholesale)

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