NAICS Code 541850-09 - Point-Of-Purchase Advertising

Marketing Level - NAICS 8-Digit

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NAICS CODE 541850-09
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NAICS Code 541850-09 Description (8-Digit)

Point-of-Purchase Advertising is a type of indoor and outdoor display advertising that is specifically designed to attract customers at the point of sale. This type of advertising is strategically placed in high-traffic areas of retail stores, supermarkets, and other commercial establishments to promote products and services to potential customers. Point-of-Purchase Advertising is a highly effective marketing tool that can increase brand awareness, drive sales, and influence consumer behavior.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 541850 page

Tools

Tools commonly used in the Point-Of-Purchase Advertising industry for day-to-day tasks and operations.

  • Shelf talkers
  • Floor graphics
  • Hanging signs
  • Counter displays
  • Window clings
  • Digital signage
  • Endcap displays
  • Aisle violators
  • Interactive kiosks
  • Sampling stations
  • Brochure holders
  • Product dispensers
  • QR codes
  • NFC tags
  • Augmented reality apps
  • LED displays
  • Audio messaging
  • Video displays
  • In-store radio

Industry Examples of Point-Of-Purchase Advertising

Common products and services typical of NAICS Code 541850-09, illustrating the main business activities and contributions to the market.

  • Beverage displays
  • Snack displays
  • Cosmetics displays
  • Electronics displays
  • Clothing displays
  • Toy displays
  • Pet food displays
  • Home decor displays
  • Automotive displays
  • Health and wellness displays
  • Seasonal displays
  • Holiday displays
  • Point-of-sale displays
  • In-store promotions
  • In-store events
  • In-store demonstrations
  • In-store contests
  • In-store giveaways
  • In-store loyalty programs

History

A concise historical narrative of NAICS Code 541850-09 covering global milestones and recent developments within the United States.

  • Point-Of-Purchase Advertising has been around for over a century, with the first recorded use of the term dating back to the 1880s. The industry has seen significant growth and evolution since then, with notable advancements including the introduction of electronic displays in the 1970s and the rise of digital signage in the 2000s. In recent years, the industry has also seen a shift towards more personalized and interactive displays, with the use of technologies such as augmented reality and facial recognition becoming more common. In the United States, Point-Of-Purchase Advertising has a more recent history, with the industry really taking off in the 1950s and 60s with the rise of supermarkets and self-service stores. Since then, the industry has continued to grow and evolve, with advancements such as the introduction of in-store radio and television networks in the 1980s and the use of mobile technologies in the 2010s. Today, Point-Of-Purchase Advertising is a vital part of the retail industry, with a wide range of technologies and strategies being used to engage and influence consumers at the point of sale.