NAICS Code 541840-06 - Media Brokers

Marketing Level - NAICS 8-Digit

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Total Verified Companies: 117
Contact Emails: 2,111
Company Websites: 87
Phone Numbers: 90
Business Addresses: 117
Companies with Email: 77
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NAICS CODE 541840-06
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Looking for more companies? See NAICS 541840 - Media Representatives - 814 companies, 7,071 emails.

NAICS Code 541840-06 Description (8-Digit)

Media Brokers are professionals who act as intermediaries between media outlets and advertisers. They help advertisers to find the best media outlets to reach their target audience and negotiate the best deals for their clients. Media Brokers work with a range of media outlets, including television, radio, print, and online media. They have a deep understanding of the media landscape and can provide valuable insights to their clients on the most effective ways to reach their target audience.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 541840 page

Tools

Tools commonly used in the Media Brokers industry for day-to-day tasks and operations.

  • Media planning and buying software
  • Ad serving platforms
  • Data analytics tools
  • Social media management tools
  • Content management systems
  • Customer relationship management software
  • Email marketing software
  • Programmatic advertising platforms
  • Search engine optimization tools
  • Video editing software

Industry Examples of Media Brokers

Common products and services typical of NAICS Code 541840-06, illustrating the main business activities and contributions to the market.

  • Television advertising
  • Radio advertising
  • Print advertising
  • Online advertising
  • Social media advertising
  • Influencer marketing
  • Content marketing
  • Email marketing
  • Programmatic advertising
  • Search engine marketing

History

A concise historical narrative of NAICS Code 541840-06 covering global milestones and recent developments within the United States.

  • Media Brokers have been around for decades, with the first media buying agency, N.W. Ayer & Son, established in 1869 in Philadelphia. The industry has since grown and evolved, with the introduction of new technologies and media channels. In the 1920s, radio advertising became popular, and media brokers played a crucial role in buying airtime for their clients. In the 1950s, television advertising became the norm, and media brokers adapted to this new medium. In recent years, the rise of digital advertising has transformed the industry, with media brokers now buying ad space on websites, social media platforms, and mobile apps. In the United States, media brokers have played a significant role in the advertising industry since the mid-20th century. In the 1960s, media brokers began to specialize in buying ad space on television, and by the 1980s, they had expanded to include radio and print media. The rise of the internet in the 1990s brought new challenges and opportunities for media brokers, who had to adapt to the new digital landscape. Today, media brokers continue to play a crucial role in the advertising industry, helping clients navigate the complex world of digital advertising and buying ad space across multiple channels.