NAICS Code 541840-04 - Advertising-Television

Marketing Level - NAICS 8-Digit

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NAICS CODE 541840-04
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NAICS Code 541840-04 Description (8-Digit)

Advertising-Television is a subdivision of the Media Representatives industry that involves the selling of advertising space on television. This industry is responsible for creating and executing advertising campaigns for clients on television networks. Advertising-Television companies work with clients to create commercials that will be aired during specific time slots on television channels. They also negotiate with television networks to secure the best rates for their clients.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 541840 page

Tools

Tools commonly used in the Advertising-Television industry for day-to-day tasks and operations.

  • Nielsen ratings
  • Media planning software
  • Video editing software
  • Broadcast monitoring tools
  • Ad tracking software
  • Media buying software
  • Audience measurement tools
  • Ad server technology
  • Programmatic advertising platforms
  • Video production equipment

Industry Examples of Advertising-Television

Common products and services typical of NAICS Code 541840-04, illustrating the main business activities and contributions to the market.

  • Cable TV advertising
  • National TV advertising
  • Local TV advertising
  • Direct response TV advertising
  • Infomercial advertising
  • Political TV advertising
  • Sports TV advertising
  • News TV advertising
  • Entertainment TV advertising
  • Children's TV advertising

History

A concise historical narrative of NAICS Code 541840-04 covering global milestones and recent developments within the United States.

  • The "Advertising-Television" industry has a long and rich history, dating back to the 1940s when the first television commercial was aired in the United States. Since then, the industry has undergone significant changes, with the introduction of color television in the 1950s, the rise of cable television in the 1980s, and the emergence of digital television in the 2000s. Notable advancements in the industry include the development of Nielsen ratings in the 1950s, which allowed advertisers to measure the effectiveness of their television ads, and the introduction of programmatic advertising in the 2010s, which uses algorithms to automate the buying and selling of television ads. In recent history, the "Advertising-Television" industry in the United States has faced challenges due to the rise of digital advertising. However, the industry has adapted by offering targeted advertising and integrating with digital platforms. For example, in 2018, NBCUniversal launched a programmatic advertising platform that allows advertisers to buy and sell television ads programmatically. Additionally, the industry has seen growth in the use of addressable advertising, which allows advertisers to target specific households with relevant ads. Overall, the "Advertising-Television" industry has a rich history of innovation and adaptation, and it continues to evolve in response to changing consumer behavior and technological advancements.