Tools commonly used in the Advertising-Television industry for day-to-day tasks and operations.

• Nielsen ratings
• Media planning software
• Video editing software
• Broadcast monitoring tools
• Ad tracking software
• Media buying software
• Audience measurement tools
• Ad server technology
• Programmatic advertising platforms
• Video production equipment

Common products and services typical of NAICS Code 541840-04, illustrating the main business activities and contributions to the market.

• Cable TV advertising
• National TV advertising
• Local TV advertising
• Direct response TV advertising
• Infomercial advertising
• Political TV advertising
• Sports TV advertising
• News TV advertising
• Entertainment TV advertising
• Children's TV advertising

The specific certifications, permits, licenses, and regulatory compliance requirements within the United States for this industry.

• Federal Communications Commission (FCC) License: A license required by the FCC for all employees of a television station who operate the transmitter or work on the tower. The license is issued after passing an exam.
• Advertising Self-Regulatory Council (ASRC) Membership: Membership in the ASRC is required for companies that advertise on television. The ASRC is responsible for monitoring and enforcing advertising standards.
• National Association Of Broadcasters (NAB) Membership: Membership in the NAB is required for companies that own or operate television stations. The NAB is a trade association that represents the interests of broadcasters in the United States.
• American Advertising Federation (AAF) Membership: Membership in the AAF is required for companies that advertise on television. The AAF is a professional organization for advertising professionals.
• Television Bureau Of Advertising (TVB) Membership: Membership in the TVB is required for companies that advertise on television. The TVB is a trade association that represents the interests of local television broadcasters in the United States.

A concise historical narrative of NAICS Code 541840-04 covering global milestones and recent developments within the United States.

• The "Advertising-Television" industry has a long and rich history, dating back to the 1940s when the first television commercial was aired in the United States. Since then, the industry has undergone significant changes, with the introduction of color television in the 1950s, the rise of cable television in the 1980s, and the emergence of digital television in the 2000s. Notable advancements in the industry include the development of Nielsen ratings in the 1950s, which allowed advertisers to measure the effectiveness of their television ads, and the introduction of programmatic advertising in the 2010s, which uses algorithms to automate the buying and selling of television ads. In recent history, the "Advertising-Television" industry in the United States has faced challenges due to the rise of digital advertising. However, the industry has adapted by offering targeted advertising and integrating with digital platforms. For example, in 2018, NBCUniversal launched a programmatic advertising platform that allows advertisers to buy and sell television ads programmatically. Additionally, the industry has seen growth in the use of addressable advertising, which allows advertisers to target specific households with relevant ads. Overall, the "Advertising-Television" industry has a rich history of innovation and adaptation, and it continues to evolve in response to changing consumer behavior and technological advancements.

The anticipated future trajectory of the NAICS 541840-04 industry in the USA, offering insights into potential trends, innovations, and challenges expected to shape its landscape.

• Growth Prediction: Stable

  The future outlook for the Advertising-Television industry in the USA is positive. The industry is expected to grow due to the increasing demand for digital advertising and the rise of streaming services. The COVID-19 pandemic has also accelerated the shift towards digital advertising, which is expected to continue in the future. However, the industry may face challenges due to the increasing competition from other forms of advertising and the changing consumer behavior. Overall, the industry is expected to grow at a steady pace in the coming years.

Recent groundbreaking advancements and milestones in the Advertising-Television industry, reflecting notable innovations that have reshaped its landscape.

• Addressable TV Advertising: This technology allows advertisers to target specific households with their ads, making TV advertising more personalized and effective.
• Programmatic TV Advertising: This technology automates the buying and selling of TV ads, making the process more efficient and cost-effective.
• Interactive TV Advertising: This technology allows viewers to interact with TV ads, making them more engaging and memorable.
• Advanced TV Targeting: This technology uses data to target TV ads to specific audiences, making them more relevant and effective.
• Over-The-Top Advertising: This form of advertising targets viewers who watch TV through streaming services, making it a growing and important part of the industry.