NAICS Code 541840-03 - Advertising-Soundtrack & Jingles

Marketing Level - NAICS 8-Digit

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NAICS Code 541840-03 Description (8-Digit)

The Advertising-Soundtrack & Jingles industry involves the creation and production of music and sound effects for use in advertising campaigns. This industry is responsible for creating catchy jingles and soundtracks that are used to promote products and services across various media platforms. The music and sound effects created by professionals in this industry are designed to capture the attention of consumers and leave a lasting impression.

Hierarchy Navigation for NAICS Code 541840-03

Parent Code (less specific)

Tools

Tools commonly used in the Advertising-Soundtrack & Jingles industry for day-to-day tasks and operations.

  • Digital Audio Workstations (DAWs)
  • MIDI Controllers
  • Audio Interfaces
  • Virtual Instruments
  • Sample Libraries
  • Synthesizers
  • Drum Machines
  • Audio Effects Plugins
  • Mixing Consoles
  • Studio Monitors

Industry Examples of Advertising-Soundtrack & Jingles

Common products and services typical of NAICS Code 541840-03, illustrating the main business activities and contributions to the market.

  • Car Commercials
  • Fast Food Advertisements
  • Retail Store Promotions
  • Movie Trailers
  • Video Game Commercials
  • Theme Park Commercials
  • Sports Apparel Advertisements
  • Beauty Product Commercials
  • Technology Product Commercials
  • Travel Destination Commercials

Certifications, Compliance and Licenses for NAICS Code 541840-03 - Advertising-Soundtrack & Jingles

The specific certifications, permits, licenses, and regulatory compliance requirements within the United States for this industry.

  • Federal Communications Commission (FCC) License: A license required by the FCC for businesses that broadcast over the airwaves. This license is required for businesses that produce radio and television commercials. The FCC provides more information on how to obtain this license on their website:
  • Performing Rights License: A license required by the American Society of Composers, Authors and Publishers (ASCAP), Broadcast Music, Inc. (BMI), and SESAC, Inc. for businesses that use copyrighted music in their commercials. These licenses allow businesses to legally use music in their commercials and ensure that the artists are compensated for their work. More information on how to obtain these licenses can be found on the ASCAP, BMI, and SESAC websites.
  • Soundexchange License: A license required by SoundExchange for businesses that use digital music services to create commercials. This license ensures that the artists and copyright holders are compensated for their work. More information on how to obtain this license can be found on the SoundExchange website.
  • Federal Trade Commission (FTC) Regulations: The FTC regulates advertising in the United States and has specific regulations that businesses must follow when creating commercials. These regulations include rules about truth in advertising, endorsements, and testimonials. More information on these regulations can be found on the FTC website:
  • Advertising Self-Regulatory Council (ASRC) Guidelines: The ASRC provides guidelines for businesses to follow when creating commercials. These guidelines cover topics such as truth in advertising, endorsements, and testimonials. More information on these guidelines can be found on the ASRC website:

History

A concise historical narrative of NAICS Code 541840-03 covering global milestones and recent developments within the United States.

  • The "Advertising-Soundtrack & Jingles" industry has been around since the early days of radio and television advertising. In the 1920s, radio jingles became popular as a way to promote products and services. The first jingle was created for Wheaties cereal in 1926. In the 1950s, television advertising became more prevalent, and jingles became an essential part of advertising campaigns. Notable jingles from this era include "I'd Like to Teach the World to Sing" for Coca-Cola and "Plop, Plop, Fizz, Fizz" for Alka-Seltzer. In recent years, the industry has seen advancements in technology, allowing for more sophisticated sound design and music production. The rise of digital advertising has also created new opportunities for the industry, with jingles and soundtracks being used in online videos and social media campaigns. In the United States, the "Advertising-Soundtrack & Jingles" industry has a rich history dating back to the early days of radio and television advertising. In the 1950s and 1960s, jingles were a ubiquitous part of television advertising, with catchy tunes and memorable lyrics used to promote products and services. Notable jingles from this era include "I Can't Believe I Ate the Whole Thing" for Alka-Seltzer and "See the USA in Your Chevrolet" for General Motors. In recent years, the industry has adapted to the changing landscape of advertising, with jingles and soundtracks being used in online videos and social media campaigns. The rise of streaming services has also created new opportunities for the industry, with music and sound design being used in television shows and movies.

Future Outlook for Advertising-Soundtrack & Jingles

The anticipated future trajectory of the NAICS 541840-03 industry in the USA, offering insights into potential trends, innovations, and challenges expected to shape its landscape.

  • Growth Prediction: Stable

    The future outlook for the Advertising-Soundtrack & Jingles industry in the USA is positive. The industry is expected to grow due to the increasing demand for advertising and marketing services. The rise of digital media and the increasing use of social media platforms for advertising are expected to drive growth in the industry. Additionally, the increasing popularity of streaming services and podcasts is expected to create new opportunities for the industry. The industry is also expected to benefit from the growth of the US economy and the increasing consumer spending. However, the industry may face challenges due to the increasing competition and the changing consumer preferences. Overall, the Advertising-Soundtrack & Jingles industry is expected to grow in the coming years, driven by the increasing demand for advertising and marketing services in the USA.

Industry Innovations for NAICS Code 541840-03

Recent groundbreaking advancements and milestones in the Advertising-Soundtrack & Jingles industry, reflecting notable innovations that have reshaped its landscape.

  • AI-Generated Music: AI-generated music is becoming increasingly popular in the Advertising-Soundtrack & Jingles industry. AI-generated music can be customized to fit the specific needs of the client and can be produced quickly and cost-effectively.
  • Interactive Audio Ads: Interactive audio ads are a recent innovation in the Advertising-Soundtrack & Jingles industry. These ads allow users to interact with the ad by using their voice, creating a more engaging and personalized experience.
  • Virtual Reality Ads: Virtual reality ads are another recent innovation in the Advertising-Soundtrack & Jingles industry. These ads allow users to experience the product or service in a virtual environment, creating a more immersive and memorable experience.
  • Branded Podcasts: Branded podcasts are becoming increasingly popular in the Advertising-Soundtrack & Jingles industry. These podcasts allow brands to create content that is relevant and engaging to their target audience, while also promoting their products or services.
  • Personalized Soundtracks: Personalized soundtracks are a recent innovation in the Advertising-Soundtrack & Jingles industry. These soundtracks are customized to fit the specific needs of the client and can be used in a variety of settings, such as in-store music or on hold music.

NAICS Code 541840-03 - Advertising-Soundtrack & Jingles

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