NAICS Code 541820-04 - Public Relations Counselors

Marketing Level - NAICS 8-Digit

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NAICS CODE 541820-04
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NAICS Code 541820-04 Description (8-Digit)

Public Relations Counselors are professionals who provide strategic communication services to clients in order to build and maintain a positive public image. They work with individuals, organizations, and businesses to develop and implement effective communication strategies that promote their clients' interests and enhance their reputation. Public Relations Counselors are responsible for managing their clients' relationships with the media, stakeholders, and the public, and for ensuring that their clients' messages are communicated effectively.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 541820 page

Tools

Tools commonly used in the Public Relations Counselors industry for day-to-day tasks and operations.

  • Media monitoring and analysis tools
  • Social media management platforms
  • Press release distribution services
  • Crisis communication software
  • Media contact databases
  • Analytics and reporting tools for measuring the effectiveness of communication strategies
  • Content management systems for creating and publishing content
  • Email marketing software for targeted communication
  • Event management software for organizing and promoting events
  • Brand monitoring tools for tracking brand mentions and sentiment

Industry Examples of Public Relations Counselors

Common products and services typical of NAICS Code 541820-04, illustrating the main business activities and contributions to the market.

  • Reputation management
  • Crisis communication
  • Media relations
  • Social media management
  • Event promotion
  • Content creation
  • Influencer marketing
  • Community outreach
  • Corporate social responsibility
  • Public affairs

History

A concise historical narrative of NAICS Code 541820-04 covering global milestones and recent developments within the United States.

  • Public relations counseling has been around for over a century, with the first PR firm, the Publicity Bureau, established in Boston in 1900. The industry grew rapidly in the 1920s and 1930s, with the establishment of major firms such as Hill & Knowlton and Burson-Marsteller. In the 1950s and 1960s, the industry expanded globally, with firms opening offices in Europe and Asia. In recent years, the industry has faced challenges due to the rise of social media and the decline of traditional media outlets. However, it has also adapted to these changes, with firms offering services such as social media management and influencer marketing. In the United States, the PR industry has a long history of working with political campaigns and government agencies. In the 1920s and 1930s, PR firms were hired by political candidates to help them win elections. In the 1950s and 1960s, the industry expanded to work with government agencies, such as the CIA and the State Department. In recent years, the industry has faced increased scrutiny for its role in shaping public opinion and its ties to government agencies. However, it has also played a key role in promoting social causes and raising awareness of important issues, such as climate change and racial justice.