NAICS Code 541810-04 - Advertising-Motion Picture

Marketing Level - NAICS 8-Digit

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NAICS CODE 541810-04
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NAICS Code 541810-04 Description (8-Digit)

Advertising-Motion Picture is a subdivision of the NAICS Code 541810 that involves creating and producing advertising content for motion pictures. This industry is responsible for developing and executing marketing campaigns for films, including trailers, posters, and other promotional materials. Advertising-Motion Picture companies work closely with film studios and production companies to ensure that their advertising campaigns align with the overall vision of the film.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 541810 page

Tools

Tools commonly used in the Advertising-Motion Picture industry for day-to-day tasks and operations.

  • Final Cut Pro
  • Adobe Premiere Pro
  • Avid Media Composer
  • After Effects
  • Photoshop
  • Illustrator
  • Cinema 4D
  • Maya
  • ZBrush
  • Pro Tools
  • DaVinci Resolve
  • Nuke
  • Houdini
  • Shotgun
  • Deadline
  • RenderMan
  • Arnold
  • Redshift
  • V-Ray

Industry Examples of Advertising-Motion Picture

Common products and services typical of NAICS Code 541810-04, illustrating the main business activities and contributions to the market.

  • Movie Trailers
  • Teasers
  • Posters
  • Billboards
  • Social Media Ads
  • TV Spots
  • Radio Spots
  • Print Ads
  • Online Ads
  • Promotional Merchandise

History

A concise historical narrative of NAICS Code 541810-04 covering global milestones and recent developments within the United States.

  • The "Advertising-Motion Picture" industry has a long and rich history worldwide. One of the earliest examples of advertising in motion pictures dates back to the 1890s when Lumière brothers projected a short film of a train arriving at a station, which was followed by an advertisement for a local newspaper. In the 1920s, the first sound-on-film commercial was produced by AT&T, and in the 1950s, television commercials became a popular medium for advertising. In the 1980s, the introduction of music videos and MTV revolutionized the advertising industry, and in the 2000s, the rise of online video platforms like YouTube and Vimeo opened up new opportunities for advertisers to reach their target audience. In recent history, the "Advertising-Motion Picture" industry in the United States has seen significant growth due to the increasing popularity of online video advertising. According to a report by eMarketer, digital video ad spending in the US is expected to reach $22.18 billion in 2021, up from $15.93 billion in 2018. The rise of social media platforms like Facebook, Instagram, and Snapchat has also contributed to the growth of the industry, as advertisers can now target their audience more effectively and measure the success of their campaigns in real-time. Overall, the "Advertising-Motion Picture" industry has come a long way since its inception and continues to evolve with the changing media landscape.