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NAICS Code 541810-04 Description (8-Digit)

Advertising-Motion Picture is a subdivision of the NAICS Code 541810 that involves creating and producing advertising content for motion pictures. This industry is responsible for developing and executing marketing campaigns for films, including trailers, posters, and other promotional materials. Advertising-Motion Picture companies work closely with film studios and production companies to ensure that their advertising campaigns align with the overall vision of the film.

Hierarchy Navigation for NAICS Code 541810-04

Parent Code (less specific)


Tools commonly used in the Advertising-Motion Picture industry for day-to-day tasks and operations.

  • Final Cut Pro
  • Adobe Premiere Pro
  • Avid Media Composer
  • After Effects
  • Photoshop
  • Illustrator
  • Cinema 4D
  • Maya
  • ZBrush
  • Pro Tools
  • DaVinci Resolve
  • Nuke
  • Houdini
  • Shotgun
  • Deadline
  • RenderMan
  • Arnold
  • Redshift
  • V-Ray

Industry Examples of Advertising-Motion Picture

Common products and services typical of NAICS Code 541810-04, illustrating the main business activities and contributions to the market.

  • Movie Trailers
  • Teasers
  • Posters
  • Billboards
  • Social Media Ads
  • TV Spots
  • Radio Spots
  • Print Ads
  • Online Ads
  • Promotional Merchandise

Certifications, Compliance and Licenses for NAICS Code 541810-04 - Advertising-Motion Picture

The specific certifications, permits, licenses, and regulatory compliance requirements within the United States for this industry.

  • Motion Picture Operator Permit: This permit is required for individuals who operate motion picture equipment in the US. The permit is issued by the International Alliance of Theatrical Stage Employees (IATSE) Local 600. The permit ensures that the operator has the necessary skills and knowledge to operate the equipment safely and efficiently.
  • Commercial Driver's License (CDL): A CDL is required for drivers of commercial vehicles in the US. This license is necessary for drivers who transport equipment, props, or other materials for motion picture productions. The license is issued by the Department of Motor Vehicles (DMV) in each state.
  • Federal Aviation Administration (FAA) Part 107 Certification: This certification is required for individuals who operate drones for commercial purposes in the US. Many motion picture productions use drones to capture aerial footage. The certification ensures that the operator has the necessary knowledge and skills to operate the drone safely and in compliance with FAA regulations.
  • Occupational Safety and Health Administration (OSHA) 10-Hour General Industry Training: This training is required for workers in the US who are exposed to hazards on the job. Many motion picture productions involve hazardous work environments, such as working at heights or with heavy equipment. The training provides workers with the knowledge and skills to identify and avoid hazards.
  • Screen Actors Guild-American Federation Of Television and Radio Artists (SAG-AFTRA) Membership: This membership is required for actors who work on motion picture productions in the US. The union negotiates contracts and provides benefits for its members.


A concise historical narrative of NAICS Code 541810-04 covering global milestones and recent developments within the United States.

  • The "Advertising-Motion Picture" industry has a long and rich history worldwide. One of the earliest examples of advertising in motion pictures dates back to the 1890s when Lumière brothers projected a short film of a train arriving at a station, which was followed by an advertisement for a local newspaper. In the 1920s, the first sound-on-film commercial was produced by AT&T, and in the 1950s, television commercials became a popular medium for advertising. In the 1980s, the introduction of music videos and MTV revolutionized the advertising industry, and in the 2000s, the rise of online video platforms like YouTube and Vimeo opened up new opportunities for advertisers to reach their target audience. In recent history, the "Advertising-Motion Picture" industry in the United States has seen significant growth due to the increasing popularity of online video advertising. According to a report by eMarketer, digital video ad spending in the US is expected to reach $22.18 billion in 2021, up from $15.93 billion in 2018. The rise of social media platforms like Facebook, Instagram, and Snapchat has also contributed to the growth of the industry, as advertisers can now target their audience more effectively and measure the success of their campaigns in real-time. Overall, the "Advertising-Motion Picture" industry has come a long way since its inception and continues to evolve with the changing media landscape.

Future Outlook for Advertising-Motion Picture

The anticipated future trajectory of the NAICS 541810-04 industry in the USA, offering insights into potential trends, innovations, and challenges expected to shape its landscape.

  • Growth Prediction: Growing

    The Advertising-Motion Picture industry in the USA is expected to grow in the coming years due to the increasing demand for video content across various platforms. The rise of social media and streaming services has created a need for more engaging and visually appealing advertisements, which can be achieved through the use of motion pictures. Additionally, the industry is expected to benefit from the growth of digital advertising, which is projected to continue to increase in popularity. However, the industry may face challenges from the COVID-19 pandemic, which has disrupted the production of motion picture advertisements. Overall, the Advertising-Motion Picture industry is expected to experience moderate growth in the coming years.

Industry Innovations for NAICS Code 541810-04

Recent groundbreaking advancements and milestones in the Advertising-Motion Picture industry, reflecting notable innovations that have reshaped its landscape.

  • Virtual and Augmented Reality Advertisements: Companies are using virtual and augmented reality technology to create more immersive and engaging advertisements that can capture the attention of consumers.
  • Interactive Advertisements: Advertisements that allow consumers to interact with the content are becoming more popular, as they can increase engagement and provide a more personalized experience.
  • Use Of Influencers: Companies are partnering with social media influencers to promote their products and services through motion picture advertisements, as influencers can help to reach a wider audience and increase brand awareness.
  • Personalized Advertisements: Advances in data analytics and artificial intelligence are allowing companies to create more personalized advertisements that are tailored to the individual preferences of consumers.
  • Use Of Animation: Animation is becoming more popular in motion picture advertisements, as it can be used to create visually appealing and engaging content that can capture the attention of consumers.

NAICS Code 541810-04 - Advertising-Motion Picture

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