NAICS Code 541810-01 - Advertising-Agencies & Counselors

Marketing Level - NAICS 8-Digit

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Contact Emails: 125,904
Company Websites: 5,312
Phone Numbers: 6,220
Business Addresses: 6,760
Companies with Email: 5,009
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NAICS CODE 541810-01
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NAICS Code 541810-01 Description (8-Digit)

Advertising-Agencies & Counselors is a subdivision of the NAICS Code 541810 that involves providing a range of advertising services to clients. These agencies and counselors work with businesses to create and execute advertising campaigns that promote their products or services. They may also provide market research, media planning, and other related services to help clients reach their target audience effectively.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 541810 page

Tools

Tools commonly used in the Advertising-Agencies & Counselors industry for day-to-day tasks and operations.

  • Ad servers
  • Ad tracking software
  • Analytics tools
  • Branding software
  • Content management systems (CMS)
  • Customer relationship management (CRM) software
  • Email marketing software
  • Graphic design software
  • Keyword research tools
  • Marketing automation software
  • Media planning software
  • Project management software
  • Social media management tools
  • Video editing software
  • Web analytics tools
  • Website builders

Industry Examples of Advertising-Agencies & Counselors

Common products and services typical of NAICS Code 541810-01, illustrating the main business activities and contributions to the market.

  • Digital marketing
  • Social media advertising
  • Print advertising
  • Outdoor advertising
  • Radio advertising
  • Television advertising
  • Direct mail advertising
  • Event marketing
  • Public relations
  • Brand strategy
  • Market research
  • Media planning
  • Creative services
  • Content marketing
  • Email marketing
  • Search engine optimization (SEO)
  • Pay-per-click (PPC) advertising

History

A concise historical narrative of NAICS Code 541810-01 covering global milestones and recent developments within the United States.

  • The Advertising-Agencies & Counselors industry has a long and rich history dating back to the late 1800s. The first advertising agency, N.W. Ayer & Son, was founded in 1869 in Philadelphia, Pennsylvania. This agency was responsible for creating some of the most iconic advertising campaigns of the 20th century, including "A Diamond is Forever" for De Beers and "When E.F. Hutton Talks, People Listen." In the early 1900s, advertising agencies began to specialize in certain industries, such as automotive or food and beverage. The industry continued to grow and evolve throughout the 20th century, with the introduction of television advertising in the 1950s and the rise of digital advertising in the 1990s. In recent history, the Advertising-Agencies & Counselors industry in the United States has faced significant challenges due to the COVID-19 pandemic. Many companies have cut back on advertising spending, leading to a decline in revenue for advertising agencies. However, the industry has also seen an increase in demand for digital advertising services as more consumers have shifted to online shopping and entertainment. Despite these challenges, the industry has remained resilient and continues to adapt to changing consumer behavior and technological advancements.