NAICS Code 541618-16 - Sales Promotion Service

Marketing Level - NAICS 8-Digit

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NAICS CODE 541618-16
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Looking for more companies? See NAICS 541618 - Other Management Consulting Services - 39,551 companies, 167,266 emails.

NAICS Code 541618-16 Description (8-Digit)

Sales Promotion Service is a subdivision of Other Management Consulting Services that involves providing businesses with strategies and tactics to increase sales and promote their products or services. This industry focuses on developing and implementing promotional campaigns that can attract new customers, retain existing ones, and ultimately increase revenue. Sales Promotion Service providers work closely with their clients to understand their target audience, market trends, and competition to create effective marketing plans.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 541618 page

Tools

Tools commonly used in the Sales Promotion Service industry for day-to-day tasks and operations.

  • Coupon campaigns
  • Loyalty programs
  • Referral programs
  • Sweepstakes and contests
  • Product demonstrations
  • In-store displays
  • Point-of-purchase materials
  • Direct mail campaigns
  • Email marketing
  • Social media advertising

Industry Examples of Sales Promotion Service

Common products and services typical of NAICS Code 541618-16, illustrating the main business activities and contributions to the market.

  • Trade show promotions
  • Product launch campaigns
  • Holiday sales promotions
  • Back-to-school promotions
  • Seasonal discounts
  • Buy-one-get-one-free promotions
  • Free gift with purchase promotions
  • Customer appreciation events
  • Flash sales
  • Limited-time offers

History

A concise historical narrative of NAICS Code 541618-16 covering global milestones and recent developments within the United States.

  • The Sales Promotion Service industry has a long history dating back to the late 19th century when the first-ever coupon was issued by Coca-Cola in 1887. The industry has since evolved to include a wide range of promotional activities such as contests, sweepstakes, loyalty programs, and product sampling. In the 1950s, the industry saw a significant shift towards television advertising, which became the primary medium for sales promotion. In the 1990s, the industry experienced a boom with the advent of the internet, which allowed for more targeted and personalized promotions. In recent years, the industry has continued to evolve with the rise of social media and mobile marketing, which have become essential tools for sales promotion. In the United States, the Sales Promotion Service industry has seen steady growth over the past decade. According to a report by Statista, the industry generated $34.4 billion in revenue in 2019, up from $28.3 billion in 2010. This growth can be attributed to several factors, including the increasing use of digital channels for sales promotion, the growing importance of customer engagement, and the rise of e-commerce. In recent years, the industry has also seen a shift towards more sustainable and socially responsible promotions, with companies focusing on eco-friendly products and charitable causes. Overall, the Sales Promotion Service industry in the United States has a bright future, with continued growth expected in the coming years.