NAICS Code 541613-10 - Customer Loyalty Programs & Service

Marketing Level - NAICS 8-Digit

Use Data For:

  • Direct Mailing
  • Emailing
  • Calling
  • Research

Includes Free Sample & Industry Report

Total Companies

18

100% Phone-Verified, NCOA Processed, Accurate Data

NAICS Code 541613-10 Description (8-Digit)

Customer Loyalty Programs & Service is a subdivision of Marketing Consulting Services that focuses on creating and implementing strategies to retain customers and increase their loyalty to a brand or company. This industry involves analyzing customer behavior and preferences to develop personalized programs that incentivize customers to continue doing business with a company. Customer Loyalty Programs & Service also includes providing exceptional customer service to ensure customer satisfaction and loyalty.

Hierarchy Navigation for NAICS Code 541613-10

Parent Code (less specific)

Tools

Tools commonly used in the Customer Loyalty Programs & Service industry for day-to-day tasks and operations.

  • Customer Relationship Management (CRM) software
  • Loyalty program management software
  • Data analytics tools
  • Social media management tools
  • Email marketing software
  • Mobile app development tools
  • Customer feedback and survey tools
  • Gamification platforms
  • Personalization software
  • Referral marketing software

Industry Examples of Customer Loyalty Programs & Service

Common products and services typical of NAICS Code 541613-10, illustrating the main business activities and contributions to the market.

  • Points-based loyalty programs
  • Tiered loyalty programs
  • Cashback programs
  • VIP programs
  • Subscription-based loyalty programs
  • Partner programs
  • Referral programs
  • Customer service hotlines
  • Personalized marketing campaigns
  • Social media engagement programs

Certifications, Compliance and Licenses for NAICS Code 541613-10 - Customer Loyalty Programs & Service

The specific certifications, permits, licenses, and regulatory compliance requirements within the United States for this industry.

  • Certified Loyalty Marketing Professional (CLMP): This certification is offered by the Loyalty Academy and is designed for professionals who want to demonstrate their expertise in loyalty marketing. The certification covers topics such as customer engagement, loyalty program design, and data analytics. [/]
  • Certified Customer Experience Professional (CCXP): This certification is offered by the Customer Experience Professionals Association (CXPA) and is designed for professionals who want to demonstrate their expertise in customer experience management. The certification covers topics such as customer insights, customer journey mapping, and customer-centric culture. []
  • Certified Loyalty and Marketing Professional (CLMP): This certification is offered by the Direct Marketing Association (DMA) and is designed for professionals who want to demonstrate their expertise in loyalty marketing. The certification covers topics such as customer engagement, loyalty program design, and data analytics. [/]
  • Certified Loyalty Marketing Professional (CLMP): This certification is offered by the Loyalty Academy and is designed for professionals who want to demonstrate their expertise in loyalty marketing. The certification covers topics such as customer engagement, loyalty program design, and data analytics. [/]
  • Certified Customer Experience Professional (CCXP): This certification is offered by the Customer Experience Professionals Association (CXPA) and is designed for professionals who want to demonstrate their expertise in customer experience management. The certification covers topics such as customer insights, customer journey mapping, and customer-centric culture. []

History

A concise historical narrative of NAICS Code 541613-10 covering global milestones and recent developments within the United States.

  • The concept of customer loyalty programs dates back to the late 18th century when American retailers started giving out copper tokens that could be redeemed for future purchases. In the 20th century, the industry saw significant growth with the introduction of airline frequent flyer programs in the 1980s and the launch of the first modern loyalty program by American Airlines in 1981. The 1990s saw the emergence of coalition loyalty programs, where multiple brands collaborate to offer rewards to customers. In recent years, the industry has seen a shift towards digital loyalty programs, with the use of mobile apps and social media to engage customers and offer personalized rewards. In the United States, the industry has grown significantly in the past decade, with the number of loyalty program memberships increasing from 2.6 billion in 2010 to 3.8 billion in 2017. Notable advancements in the US market include the launch of Starbucks Rewards in 2009, which has become one of the most successful loyalty programs in the world, and the introduction of mobile payment options in loyalty programs by companies like Dunkin' Donuts and Panera Bread.

Future Outlook for Customer Loyalty Programs & Service

The anticipated future trajectory of the NAICS 541613-10 industry in the USA, offering insights into potential trends, innovations, and challenges expected to shape its landscape.

  • Growth Prediction: Growing

    The future outlook for the Customer Loyalty Programs & Service industry in the USA is positive. The industry is expected to grow due to the increasing demand for customer retention and loyalty programs. The rise of e-commerce and online shopping has made it easier for customers to switch between brands, making it more important for companies to retain their customers. Additionally, the industry is expected to benefit from the increasing use of data analytics and artificial intelligence to personalize loyalty programs and improve customer experience. The COVID-19 pandemic has also accelerated the adoption of digital loyalty programs, which is expected to continue in the future.

Industry Innovations for NAICS Code 541613-10

Recent groundbreaking advancements and milestones in the Customer Loyalty Programs & Service industry, reflecting notable innovations that have reshaped its landscape.

  • "loyalty Wallet": A mobile app that allows customers to store all their loyalty cards in one place and receive personalized offers based on their shopping behavior.
  • "gamification": The use of game-like elements such as points, badges, and leaderboards to make loyalty programs more engaging and fun for customers.
  • "subscription-Based Loyalty Programs": Companies such as Amazon and Sephora have introduced subscription-based loyalty programs that offer exclusive perks and benefits to members.
  • "social Media Loyalty Programs": Companies are using social media platforms such as Instagram and Facebook to offer exclusive discounts and rewards to their followers.
  • "artificial Intelligence-Powered Loyalty Programs": Companies are using AI to analyze customer data and personalize loyalty programs based on individual preferences and behavior.

NAICS Code 541613-10 - Customer Loyalty Programs & Service

We now have complete information to process your request

Your dedicated data specialist is researching your target and will provide an industry report for your review shortly

What's Next?

1
Industry report based on your target will be sent to you by email (You're here)
2
Use this to review and refine your target
3
Free sample list will be provided to test drive the data
4
When ready for purchase, your complete list will be ready in minutes
Your data specialist

Your data specialist will assist you every step of the way

What Our Clients Say

I was able to supply NAICS/SIC codes to SICCODE.com, who provided a numerical total of their lists for each code. They provided also a sample list for me to judge the content and accuracy. Their Business Data Specialist sent then refined lists that allowed me to target my audience. They are professional and able to understand their products in great detail. I recommend them to anyone who wants to focus a targeted sales/marketing campaign.

SICCODE.com client

SICCODE.com client