NAICS Code 541613-10 - Customer Loyalty Programs & Service

Marketing Level - NAICS 8-Digit

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NAICS CODE 541613-10
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NAICS Code 541613-10 Description (8-Digit)

Customer Loyalty Programs & Service is a subdivision of Marketing Consulting Services that focuses on creating and implementing strategies to retain customers and increase their loyalty to a brand or company. This industry involves analyzing customer behavior and preferences to develop personalized programs that incentivize customers to continue doing business with a company. Customer Loyalty Programs & Service also includes providing exceptional customer service to ensure customer satisfaction and loyalty.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 541613 page

Tools

Tools commonly used in the Customer Loyalty Programs & Service industry for day-to-day tasks and operations.

  • Customer Relationship Management (CRM) software
  • Loyalty program management software
  • Data analytics tools
  • Social media management tools
  • Email marketing software
  • Mobile app development tools
  • Customer feedback and survey tools
  • Gamification platforms
  • Personalization software
  • Referral marketing software

Industry Examples of Customer Loyalty Programs & Service

Common products and services typical of NAICS Code 541613-10, illustrating the main business activities and contributions to the market.

  • Points-based loyalty programs
  • Tiered loyalty programs
  • Cashback programs
  • VIP programs
  • Subscription-based loyalty programs
  • Partner programs
  • Referral programs
  • Customer service hotlines
  • Personalized marketing campaigns
  • Social media engagement programs

History

A concise historical narrative of NAICS Code 541613-10 covering global milestones and recent developments within the United States.

  • The concept of customer loyalty programs dates back to the late 18th century when American retailers started giving out copper tokens that could be redeemed for future purchases. In the 20th century, the industry saw significant growth with the introduction of airline frequent flyer programs in the 1980s and the launch of the first modern loyalty program by American Airlines in 1981. The 1990s saw the emergence of coalition loyalty programs, where multiple brands collaborate to offer rewards to customers. In recent years, the industry has seen a shift towards digital loyalty programs, with the use of mobile apps and social media to engage customers and offer personalized rewards. In the United States, the industry has grown significantly in the past decade, with the number of loyalty program memberships increasing from 2.6 billion in 2010 to 3.8 billion in 2017. Notable advancements in the US market include the launch of Starbucks Rewards in 2009, which has become one of the most successful loyalty programs in the world, and the introduction of mobile payment options in loyalty programs by companies like Dunkin' Donuts and Panera Bread.