NAICS Code 541613-06 - Travel Marketing

Marketing Level - NAICS 8-Digit

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Total Verified Companies: 19
Contact Emails: 323
Company Websites: 17
Phone Numbers: 14
Business Addresses: 19
Companies with Email: 15
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NAICS CODE 541613-06
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NAICS Code 541613-06 Description (8-Digit)

Travel Marketing is a specialized subdivision of Marketing Consulting Services that focuses on promoting and advertising travel-related products and services. This industry involves creating and implementing marketing strategies to attract customers to travel destinations, hotels, airlines, cruises, and other travel-related businesses. Travel Marketing professionals work to increase brand awareness, drive sales, and build customer loyalty in the highly competitive travel industry.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 541613 page

Tools

Tools commonly used in the Travel Marketing industry for day-to-day tasks and operations.

  • Social media management tools (e.g. Hootsuite, Sprout Social)
  • Email marketing software (e.g. Mailchimp, Constant Contact)
  • Content management systems (e.g. WordPress, Drupal)
  • Search engine optimization (SEO) tools (e.g. SEMrush, Ahrefs)
  • Customer relationship management (CRM) software (e.g. Salesforce, HubSpot)
  • Analytics tools (e.g. Google Analytics, Adobe Analytics)
  • Influencer marketing platforms (e.g. AspireIQ, Upfluence)
  • Video editing software (e.g. Adobe Premiere Pro, Final Cut Pro)
  • Virtual event platforms (e.g. Hopin, Remo)
  • Chatbots and AI-powered customer service tools (e.g. Zendesk, Intercom)

Industry Examples of Travel Marketing

Common products and services typical of NAICS Code 541613-06, illustrating the main business activities and contributions to the market.

  • Adventure travel
  • Luxury travel
  • Eco-tourism
  • Business travel
  • Family vacations
  • Cruise lines
  • Airline companies
  • Hotel chains
  • Travel agencies
  • Tour operators

History

A concise historical narrative of NAICS Code 541613-06 covering global milestones and recent developments within the United States.

  • The Travel Marketing industry has a long history dating back to the early 1900s when the first travel agencies were established. In the 1950s, the industry experienced significant growth due to the rise of commercial airlines and the increased availability of affordable air travel. The 1980s saw the emergence of computer reservation systems, which allowed travel agents to book flights, hotels, and rental cars more efficiently. In recent years, the industry has been transformed by the rise of online travel agencies, such as Expedia and Booking.com, which have made it easier for consumers to book travel arrangements online. In the United States, the industry has also been impacted by the COVID-19 pandemic, which has led to a significant decline in travel and tourism.