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NAICS Code 531390-12 Description (8-Digit)

Real Estate Video Services is a subdivision of the Other Activities Related to Real Estate industry that specializes in creating high-quality video content for real estate properties. This industry involves the use of advanced video equipment and editing software to produce visually stunning videos that showcase the features and benefits of a property. Real Estate Video Services is an essential component of the real estate industry, as it helps real estate agents and property owners to market their properties more effectively.

Hierarchy Navigation for NAICS Code 531390-12

Tools

Tools commonly used in the Real Estate Video Services industry for day-to-day tasks and operations.

  • High-quality cameras (e.g. DSLR, mirrorless)
  • Tripods and stabilizers
  • Drones
  • Lighting equipment (e.g. softboxes, LED panels)
  • Microphones (e.g. lavalier, shotgun)
  • Video editing software (e.g. Adobe Premiere Pro, Final Cut Pro)
  • Color grading software (e.g. DaVinci Resolve)
  • Music licensing platforms (e.g. Epidemic Sound, Artlist)
  • Virtual tour software (e.g. Matterport, iGUIDE)
  • 360-degree cameras

Industry Examples of Real Estate Video Services

Common products and services typical of NAICS Code 531390-12, illustrating the main business activities and contributions to the market.

  • Property video tours
  • Aerial drone footage of properties
  • Virtual reality property tours
  • Property showcase videos
  • Agent introduction videos
  • Testimonial videos from satisfied clients
  • Neighborhood highlight videos
  • Property listing videos for social media
  • Time-lapse videos of property construction
  • Live streaming of property events

Certifications, Compliance and Licenses for NAICS Code 531390-12 - Real Estate Video Services

The specific certifications, permits, licenses, and regulatory compliance requirements within the United States for this industry.

  • FAA Part 107 Remote Pilot Certificate: This certification is required for commercial drone pilots in the US. It is issued by the Federal Aviation Administration (FAA) and ensures that the pilot has the necessary knowledge and skills to operate a drone safely and legally.
  • Real Estate License: A real estate license is required in most states in the US to legally sell or rent real estate. The requirements vary by state, but generally involve completing a certain number of hours of pre-licensing education, passing a state exam, and undergoing a background check. The National Association of Realtors (NAR) provides more information at
  • OSHA Safety Training: The Occupational Safety and Health Administration (OSHA) requires employers to provide a safe and healthy workplace for their employees. Real estate video services companies may need to comply with OSHA regulations if they have employees who work in hazardous environments or use hazardous equipment. OSHA provides training and certification programs to help employers meet their safety obligations.
  • Certified Commercial Investment Member (CCIM): The CCIM designation is a professional certification for commercial real estate professionals. It is awarded by the CCIM Institute and requires completion of a series of courses and a portfolio demonstrating experience in commercial real estate.
  • National Association Of Home Builders (NAHB) Certified Aging-In-Place Specialist (CAPS): This certification is for professionals who work with older adults and want to help them age in place. It is awarded by the NAHB and requires completion of a series of courses and passing an exam.

History

A concise historical narrative of NAICS Code 531390-12 covering global milestones and recent developments within the United States.

  • Real Estate Video Services is a relatively new industry that has emerged in the last decade. The industry has its roots in the real estate industry, where video tours of properties were used to showcase properties to potential buyers. The first real estate video was created in the 1980s, but it wasn't until the advent of YouTube and other video-sharing platforms that the industry began to take off. In recent years, the industry has seen significant growth due to the increasing demand for video content in the real estate industry. In the United States, the industry has seen a surge in popularity due to the COVID-19 pandemic, which has made virtual tours and video content more important than ever before.

Future Outlook for Real Estate Video Services

The anticipated future trajectory of the NAICS 531390-12 industry in the USA, offering insights into potential trends, innovations, and challenges expected to shape its landscape.

  • Growth Prediction: Growing

    The real estate video services industry in the USA is expected to grow in the coming years due to the increasing demand for virtual tours and video marketing in the real estate sector. With the COVID-19 pandemic, the industry has seen a significant shift towards virtual tours and video marketing as a way to showcase properties to potential buyers. This trend is expected to continue even after the pandemic, as it provides a convenient and efficient way for buyers to view properties remotely. Additionally, the industry is expected to benefit from the increasing use of drones in real estate video services, which allows for unique and captivating aerial footage of properties. Overall, the industry is expected to experience steady growth in the coming years.

Industry Innovations for NAICS Code 531390-12

Recent groundbreaking advancements and milestones in the Real Estate Video Services industry, reflecting notable innovations that have reshaped its landscape.

  • 3D Virtual Tours: Real estate video services have recently started offering 3D virtual tours, which allow potential buyers to view properties in a more immersive and interactive way. These tours provide a detailed and realistic representation of the property, allowing buyers to get a better sense of the space and layout.
  • Interactive Floor Plans: Another recent innovation in real estate video services is the use of interactive floor plans. These plans allow buyers to see the layout of the property and get a better sense of the flow of the space. They can also be used to highlight specific features of the property, such as outdoor spaces or unique architectural details.
  • Drones: The use of drones in real estate video services has become increasingly popular in recent years. Drones can capture unique and captivating aerial footage of properties, providing a new perspective for potential buyers. They can also be used to showcase the surrounding area, such as nearby parks or attractions.
  • Live Streaming: Real estate video services have started offering live streaming as a way to showcase properties to potential buyers. This allows buyers to view the property in real-time and ask questions as they go. It also provides a convenient way for buyers who are unable to attend an in-person showing to still get a sense of the property.
  • Video Marketing: Real estate video services have started offering video marketing services, which can be used to promote properties on social media and other platforms. These videos can be used to showcase the property and highlight its unique features, as well as to provide a sense of the surrounding area.

NAICS Code 531390-12 - Real Estate Video Services

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