NAICS Code 531390-12 - Real Estate Video Services

Marketing Level - NAICS 8-Digit

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Contact Emails: 9
Company Websites: 13
Phone Numbers: 14
Business Addresses: 16
Companies with Email: 7
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NAICS CODE 531390-12
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NAICS Code 531390-12 Description (8-Digit)

Real Estate Video Services is a subdivision of the Other Activities Related to Real Estate industry that specializes in creating high-quality video content for real estate properties. This industry involves the use of advanced video equipment and editing software to produce visually stunning videos that showcase the features and benefits of a property. Real Estate Video Services is an essential component of the real estate industry, as it helps real estate agents and property owners to market their properties more effectively.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 531390 page

Tools

Tools commonly used in the Real Estate Video Services industry for day-to-day tasks and operations.

  • High-quality cameras (e.g. DSLR, mirrorless)
  • Tripods and stabilizers
  • Drones
  • Lighting equipment (e.g. softboxes, LED panels)
  • Microphones (e.g. lavalier, shotgun)
  • Video editing software (e.g. Adobe Premiere Pro, Final Cut Pro)
  • Color grading software (e.g. DaVinci Resolve)
  • Music licensing platforms (e.g. Epidemic Sound, Artlist)
  • Virtual tour software (e.g. Matterport, iGUIDE)
  • 360-degree cameras

Industry Examples of Real Estate Video Services

Common products and services typical of NAICS Code 531390-12, illustrating the main business activities and contributions to the market.

  • Property video tours
  • Aerial drone footage of properties
  • Virtual reality property tours
  • Property showcase videos
  • Agent introduction videos
  • Testimonial videos from satisfied clients
  • Neighborhood highlight videos
  • Property listing videos for social media
  • Time-lapse videos of property construction
  • Live streaming of property events

History

A concise historical narrative of NAICS Code 531390-12 covering global milestones and recent developments within the United States.

  • Real Estate Video Services is a relatively new industry that has emerged in the last decade. The industry has its roots in the real estate industry, where video tours of properties were used to showcase properties to potential buyers. The first real estate video was created in the 1980s, but it wasn't until the advent of YouTube and other video-sharing platforms that the industry began to take off. In recent years, the industry has seen significant growth due to the increasing demand for video content in the real estate industry. In the United States, the industry has seen a surge in popularity due to the COVID-19 pandemic, which has made virtual tours and video content more important than ever before.