NAICS Code 517810-07 - Internet Webcasting

Marketing Level - NAICS 8-Digit

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NAICS CODE 517810-07
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NAICS Code 517810-07 Description (8-Digit)

Internet Webcasting is a subdivision of the NAICS Code 517810 that involves the broadcasting of live or recorded audio or video content over the internet. This industry allows individuals and organizations to reach a global audience through the use of webcasting technology. Internet Webcasting can be used for a variety of purposes, including entertainment, education, marketing, and communication.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 517810 page

Tools

Tools commonly used in the Internet Webcasting industry for day-to-day tasks and operations.

  • Streaming software (e.g. OBS, Wirecast)
  • Video cameras
  • Microphones
  • Audio mixers
  • Video switchers
  • Video encoders
  • Content delivery networks (CDNs)
  • Webcasting platforms (e.g. Livestream, Vimeo Live)
  • Video hosting services (e.g. YouTube, Vimeo)
  • Analytics tools (e.g. Google Analytics)

Industry Examples of Internet Webcasting

Common products and services typical of NAICS Code 517810-07, illustrating the main business activities and contributions to the market.

  • Live streaming concerts
  • Webinars and online training sessions
  • Virtual conferences and trade shows
  • Church services and religious events
  • Sports events and competitions
  • Corporate meetings and presentations
  • Political rallies and speeches
  • Gaming and esports tournaments
  • Online talk shows and podcasts
  • Educational lectures and classes

History

A concise historical narrative of NAICS Code 517810-07 covering global milestones and recent developments within the United States.

  • The Internet Webcasting industry has its roots in the early 1990s when the first audio webcast was broadcasted. In 1995, RealAudio was launched, which allowed live audio streaming over the internet. The first video webcast was broadcasted in 1997, and in 1998, the first live webcast of a major music concert was broadcasted. In the early 2000s, the industry saw significant growth with the introduction of broadband internet, which allowed for higher quality streaming. In recent years, the industry has seen a surge in popularity due to the COVID-19 pandemic, which has led to an increase in demand for virtual events and online streaming services. In the United States, the Internet Webcasting industry has seen significant growth in recent years. In 2018, the industry generated $4.8 billion in revenue, up from $3.3 billion in 2014. The growth of the industry can be attributed to the increasing popularity of online streaming services such as Netflix and Hulu, as well as the rise of virtual events and webinars. The COVID-19 pandemic has also played a significant role in the growth of the industry, with many businesses and organizations turning to webcasting as a way to connect with their audiences remotely.