NAICS Code 516120-10 - Social Media

Marketing Level - NAICS 8-Digit

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NAICS CODE 516120-10
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Looking for more companies? See NAICS 516120 - Television Broadcasting Stations - 5,563 companies, 102,794 emails.

NAICS Code 516120-10 Description (8-Digit)

The Social Media industry involves the creation, curation, and distribution of user-generated content through online platforms and applications. This industry is primarily focused on facilitating social interaction and communication between individuals and groups, allowing them to share information, opinions, and experiences in real-time. Social media platforms are designed to be highly interactive and engaging, with features such as likes, comments, and shares that encourage users to participate in online conversations and communities.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 516120 page

Tools

Tools commonly used in the Social Media industry for day-to-day tasks and operations.

  • Hootsuite
  • Buffer
  • Sprout Social
  • Canva
  • Adobe Creative Suite
  • Google Analytics
  • BuzzSumo
  • SEMrush
  • Mention
  • Brandwatch

Industry Examples of Social Media

Common products and services typical of NAICS Code 516120-10, illustrating the main business activities and contributions to the market.

  • Social Networking
  • Microblogging
  • Photo Sharing
  • Video Sharing
  • Social Bookmarking
  • Social Gaming
  • Virtual Worlds
  • Podcasting
  • Live Streaming
  • Online Forums

History

A concise historical narrative of NAICS Code 516120-10 covering global milestones and recent developments within the United States.

  • Social media has its roots in the early days of the internet, with the first social networking site, Six Degrees, launching in 1997. However, it wasn't until the mid-2000s that social media truly took off, with the launch of sites like MySpace, LinkedIn, and Facebook. Since then, social media has continued to evolve, with the introduction of new platforms like Twitter, Instagram, and Snapchat, as well as the rise of video-sharing sites like YouTube and TikTok. In recent years, social media has become an increasingly important part of people's lives, with billions of users around the world using these platforms to connect with friends and family, share information and news, and even conduct business. In the United States, social media has played a significant role in shaping the country's political and cultural landscape in recent years. The 2016 presidential election, for example, was heavily influenced by social media, with both candidates using platforms like Twitter and Facebook to reach voters. Social media has also been a driving force behind movements like Black Lives Matter and #MeToo, providing a platform for marginalized groups to share their stories and connect with others. Despite concerns about privacy and the spread of misinformation, social media continues to be a powerful tool for communication and social change in the United States and around the world.