Tools commonly used in the Social Media industry for day-to-day tasks and operations.

• Hootsuite
• Buffer
• Sprout Social
• Canva
• Adobe Creative Suite
• Google Analytics
• BuzzSumo
• SEMrush
• Mention
• Brandwatch

Common products and services typical of NAICS Code 516120-10, illustrating the main business activities and contributions to the market.

• Social Networking
• Microblogging
• Photo Sharing
• Video Sharing
• Social Bookmarking
• Social Gaming
• Virtual Worlds
• Podcasting
• Live Streaming
• Online Forums

The specific certifications, permits, licenses, and regulatory compliance requirements within the United States for this industry.

• SOC 2 Type II: SOC 2 Type II is a certification that ensures that a company's information security measures are up to par. It is relevant to the social media industry as it deals with sensitive user data. The certification is provided by the American Institute of Certified Public Accountants (AICPA).
• Certified Information Privacy Professional (CIPP): CIPP is a certification that demonstrates an individual's knowledge of privacy laws and regulations. It is relevant to the social media industry as it deals with user data privacy. The certification is provided by the International Association of Privacy Professionals (IAPP).
• General Data Protection Regulation (GDPR) Compliance: GDPR is a regulation that sets guidelines for the collection and processing of personal information of individuals within the European Union (EU). It is relevant to the social media industry as it deals with user data privacy. Compliance with GDPR is mandatory for companies that operate within the EU or process the personal data of EU citizens.
• Children's Online Privacy Protection Act (COPPA) Compliance: COPPA is a US federal law that regulates the collection of personal information from children under the age of 13. It is relevant to the social media industry as it deals with user data privacy. Compliance with COPPA is mandatory for companies that collect personal information from children under the age of 13.
• California Consumer Privacy Act (CCPA) Compliance: CCPA is a California state law that regulates the collection and processing of personal information of California residents. It is relevant to the social media industry as it deals with user data privacy. Compliance with CCPA is mandatory for companies that operate within California or process the personal data of California residents.

A concise historical narrative of NAICS Code 516120-10 covering global milestones and recent developments within the United States.

• Social media has its roots in the early days of the internet, with the first social networking site, Six Degrees, launching in 1997. However, it wasn't until the mid-2000s that social media truly took off, with the launch of sites like MySpace, LinkedIn, and Facebook. Since then, social media has continued to evolve, with the introduction of new platforms like Twitter, Instagram, and Snapchat, as well as the rise of video-sharing sites like YouTube and TikTok. In recent years, social media has become an increasingly important part of people's lives, with billions of users around the world using these platforms to connect with friends and family, share information and news, and even conduct business. In the United States, social media has played a significant role in shaping the country's political and cultural landscape in recent years. The 2016 presidential election, for example, was heavily influenced by social media, with both candidates using platforms like Twitter and Facebook to reach voters. Social media has also been a driving force behind movements like Black Lives Matter and #MeToo, providing a platform for marginalized groups to share their stories and connect with others. Despite concerns about privacy and the spread of misinformation, social media continues to be a powerful tool for communication and social change in the United States and around the world.

The anticipated future trajectory of the NAICS 516120-10 industry in the USA, offering insights into potential trends, innovations, and challenges expected to shape its landscape.

• Growth Prediction: Growing

  The future outlook for the Social Media industry in the USA is positive. The industry is expected to continue growing as more people use social media platforms for communication, entertainment, and commerce. The COVID-19 pandemic has accelerated the adoption of social media as people have turned to these platforms for social interaction and entertainment while staying at home. The industry is also expected to benefit from the increasing use of mobile devices and the growing popularity of video content. However, the industry is also facing challenges such as privacy concerns, fake news, and regulatory scrutiny. Overall, the industry is expected to continue growing in the coming years, but companies will need to address these challenges to maintain their growth and profitability.

Recent groundbreaking advancements and milestones in the Social Media industry, reflecting notable innovations that have reshaped its landscape.

• Tiktok: The short-form video app has become one of the most popular social media platforms in the world, with over 1 billion active users. TikTok has revolutionized the way people create and consume video content, and has spawned a new generation of social media influencers.
• Instagram Reels: The feature allows users to create short-form videos set to music, similar to TikTok. Instagram Reels has become a popular feature on the platform, and has helped Instagram compete with TikTok.
• Clubhouse: The audio-only social media app has gained a lot of attention in recent months, with celebrities and influencers using the platform to host live discussions and events. The app has been praised for its ability to create intimate and engaging conversations.
• Facebook Shops: The feature allows businesses to create online stores on Facebook and Instagram, making it easier for users to discover and purchase products on the platforms. Facebook Shops has become an important tool for small businesses during the COVID-19 pandemic.
• Twitter Fleets: The feature allows users to post disappearing tweets, similar to Instagram Stories. Twitter Fleets has been well-received by users, and has helped Twitter increase engagement on the platform.