NAICS Code 516110-03 - Radio Stations & Broadcasting Companies

Marketing Level - NAICS 8-Digit

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NAICS Code 516110-03 Description (8-Digit)

Radio Stations & Broadcasting Companies is a subdivision of the NAICS Code 516110 that involves the operation of radio broadcasting stations. This industry includes companies that produce and transmit audio programming to the public through radio waves. Radio Stations & Broadcasting Companies can be commercial or non-commercial, and can broadcast music, news, talk shows, sports events, and other types of programming.

Hierarchy Navigation for NAICS Code 516110-03

Parent Code (less specific)

Tools

Tools commonly used in the Radio Stations & Broadcasting Companies industry for day-to-day tasks and operations.

  • Audio mixing consoles
  • Microphones
  • Headphones
  • Audio processors
  • Transmitters
  • Receivers
  • Antennas
  • Audio editing software
  • Soundproofing materials
  • Broadcast automation systems

Industry Examples of Radio Stations & Broadcasting Companies

Common products and services typical of NAICS Code 516110-03, illustrating the main business activities and contributions to the market.

  • Talk radio
  • Music radio
  • Sports radio
  • News radio
  • Public radio
  • Religious radio
  • College radio
  • Satellite radio
  • Podcasting
  • Radio advertising

Certifications, Compliance and Licenses for NAICS Code 516110-03 - Radio Stations & Broadcasting Companies

The specific certifications, permits, licenses, and regulatory compliance requirements within the United States for this industry.

  • FCC License: A license issued by the Federal Communications Commission (FCC) is required for radio stations to operate legally in the US. The FCC regulates all interstate and international communications by radio, television, wire, satellite, and cable in the US. The license is issued after the station has demonstrated that it is in compliance with FCC regulations.
  • ASCAP License: The American Society of Composers, Authors and Publishers (ASCAP) is a performing rights organization that licenses and collects royalties for the public performance of musical works on behalf of its members. Radio stations must obtain a license from ASCAP to play copyrighted music.
  • BMI License: Broadcast Music, Inc. (BMI) is a performing rights organization that represents songwriters, composers, and music publishers. Radio stations must obtain a license from BMI to play music in their broadcasts.
  • SESAC License: SESAC is a performing rights organization that represents songwriters and publishers. Radio stations must obtain a license from SESAC to play music in their broadcasts.
  • OSHA Regulations: The Occupational Safety and Health Administration (OSHA) sets and enforces safety standards for workplaces in the US. Radio stations must comply with OSHA regulations to ensure the safety of their employees.

History

A concise historical narrative of NAICS Code 516110-03 covering global milestones and recent developments within the United States.

  • The "Radio Stations & Broadcasting Companies" industry has a rich history that dates back to the early 20th century. The first commercial radio station, KDKA, began broadcasting in Pittsburgh in 1920, and by the end of the decade, there were over 700 stations in the United States. In the following decades, radio became a primary source of news and entertainment, with the introduction of new formats such as talk radio, music radio, and sports radio. In the 21st century, the industry has faced challenges from new technologies such as streaming services and podcasts, but it continues to be a vital part of the media landscape. In the United States, the industry has seen significant changes in recent years. Consolidation has led to the creation of large media conglomerates that own multiple radio stations, and the rise of digital technologies has forced traditional broadcasters to adapt to new platforms. In addition, the industry has faced increased competition from satellite radio and streaming services. Despite these challenges, radio remains a popular medium, with millions of Americans tuning in to their favorite stations every day.

Future Outlook for Radio Stations & Broadcasting Companies

The anticipated future trajectory of the NAICS 516110-03 industry in the USA, offering insights into potential trends, innovations, and challenges expected to shape its landscape.

  • Growth Prediction: Stable

    The future outlook for the Radio Stations & Broadcasting Companies industry in the USA is positive, with a projected growth rate of 1.7% over the next five years. The industry is expected to benefit from the continued growth of digital advertising, as well as the increasing popularity of podcasts and other audio content. Additionally, the industry is likely to see increased consolidation, with larger companies acquiring smaller ones to gain a competitive edge. However, the industry may face challenges from the rise of streaming services and other digital media platforms, which could potentially draw listeners away from traditional radio. Overall, the industry is expected to remain a significant player in the media landscape, with opportunities for growth and innovation in the years to come.

Industry Innovations for NAICS Code 516110-03

Recent groundbreaking advancements and milestones in the Radio Stations & Broadcasting Companies industry, reflecting notable innovations that have reshaped its landscape.

  • Podcasting: Radio Stations & Broadcasting Companies have embraced podcasting as a way to reach new audiences and provide on-demand content. Many stations now produce their own podcasts, covering a wide range of topics from news and politics to entertainment and sports.
  • Digital Advertising: The industry has seen a significant shift towards digital advertising, with many stations now offering targeted ads based on listener demographics and interests. This has allowed stations to increase revenue and better compete with other forms of media.
  • HD Radio: Many stations have adopted HD Radio technology, which provides higher quality sound and additional channels. This has helped to keep traditional radio relevant in an increasingly digital world.
  • Live Streaming: Radio Stations & Broadcasting Companies have embraced live streaming as a way to reach listeners outside of their local markets. This has allowed stations to expand their reach and attract new audiences.
  • Social Media: Many stations have leveraged social media platforms like Twitter and Facebook to engage with listeners and promote their content. This has helped to build brand awareness and increase listener loyalty.

NAICS Code 516110-03 - Radio Stations & Broadcasting Companies

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