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NAICS Code 516110-01 Description (8-Digit)

Broadcasting Companies are businesses that operate radio and television broadcasting stations. These companies are responsible for producing and distributing content to a wide audience. Broadcasting Companies can range from small, local stations to large, national networks. The industry is constantly evolving with the introduction of new technologies and platforms for content distribution.

Hierarchy Navigation for NAICS Code 516110-01

Parent Code (less specific)

Tools

Tools commonly used in the Broadcasting Companies industry for day-to-day tasks and operations.

  • Audio mixing consoles
  • Video switchers
  • Broadcast automation systems
  • Satellite uplink equipment
  • Transmitters and antennas
  • Audio and video editing software
  • Studio lighting equipment
  • Teleprompters
  • Microphones and headphones
  • Signal generators

Industry Examples of Broadcasting Companies

Common products and services typical of NAICS Code 516110-01, illustrating the main business activities and contributions to the market.

  • News broadcasting
  • Sports broadcasting
  • Entertainment programming
  • Talk radio
  • Music radio
  • Public broadcasting
  • Educational programming
  • Religious broadcasting
  • Weather broadcasting
  • Traffic reporting

Certifications, Compliance and Licenses for NAICS Code 516110-01 - Broadcasting Companies

The specific certifications, permits, licenses, and regulatory compliance requirements within the United States for this industry.

  • FCC License: Broadcasting Companies in the US require a license from the Federal Communications Commission (FCC) to operate. The FCC regulates all interstate and international communications by radio, television, wire, satellite, and cable in the US. The FCC license is mandatory for all broadcasting companies in the US.
  • ASCAP License: The American Society of Composers, Authors, and Publishers (ASCAP) is a performing rights organization that licenses and collects royalties for the public performance of musical works on behalf of its members. Broadcasting companies in the US require an ASCAP license to play music on their stations.
  • BMI License: Broadcast Music, Inc. (BMI) is another performing rights organization that licenses and collects royalties for the public performance of musical works on behalf of its members. Broadcasting companies in the US require a BMI license to play music on their stations.
  • SESAC License: SESAC is a performing rights organization that licenses and collects royalties for the public performance of musical works on behalf of its members. Broadcasting companies in the US require a SESAC license to play music on their stations.
  • OSHA Compliance: Broadcasting companies in the US must comply with the Occupational Safety and Health Administration (OSHA) regulations to ensure a safe and healthy workplace for their employees. OSHA sets and enforces standards, provides training and education, and encourages continual improvement in workplace safety and health.

History

A concise historical narrative of NAICS Code 516110-01 covering global milestones and recent developments within the United States.

  • The Broadcasting Companies industry has a long and rich history, dating back to the early 20th century. In the 1920s, radio broadcasting became a popular form of entertainment, and the first commercial radio station, KDKA in Pittsburgh, began broadcasting in 1920. The industry continued to grow throughout the 20th century, with the introduction of television broadcasting in the 1950s and the rise of cable and satellite television in the 1980s and 1990s. In recent years, the industry has faced challenges from the rise of streaming services and the decline of traditional television viewership. In the United States, the Broadcasting Companies industry has undergone significant changes in recent years. The rise of streaming services like Netflix and Hulu has led to a decline in traditional television viewership, and many broadcasters have had to adapt to this changing landscape. In addition, the industry has faced increased competition from social media platforms like Facebook and Twitter, which have become important sources of news and information for many consumers. Despite these challenges, the industry has continued to innovate and evolve, with many broadcasters investing in new technologies like virtual and augmented reality to enhance the viewing experience for consumers.

Future Outlook for Broadcasting Companies

The anticipated future trajectory of the NAICS 516110-01 industry in the USA, offering insights into potential trends, innovations, and challenges expected to shape its landscape.

  • Growth Prediction: Shrinking

    The broadcasting companies industry in the USA is expected to experience a decline in revenue over the next five years. This is due to the increasing popularity of online streaming services, which are becoming more affordable and accessible to consumers. However, broadcasting companies are expected to adapt to this trend by investing in their own online streaming platforms and offering exclusive content to attract viewers. Additionally, the industry is expected to benefit from the upcoming 2020 US presidential election, as political advertising is a major source of revenue for broadcasting companies. Overall, while the industry may face challenges in the short term, it is expected to remain a significant player in the media landscape in the long term.

Industry Innovations for NAICS Code 516110-01

Recent groundbreaking advancements and milestones in the Broadcasting Companies industry, reflecting notable innovations that have reshaped its landscape.

  • Virtual and Augmented Reality: Broadcasting companies are exploring the use of virtual and augmented reality to enhance the viewing experience for their audiences. For example, Fox Sports used virtual reality to broadcast the 2018 FIFA World Cup, allowing viewers to feel as if they were on the field with the players.
  • Podcasts: Many broadcasting companies are investing in podcasts as a way to reach new audiences and generate additional revenue. For example, NPR's "Serial" podcast has been a major success, with over 300 million downloads to date.
  • Live Streaming: Broadcasting companies are increasingly offering live streaming of their content, allowing viewers to watch their favorite shows and events in real time from anywhere in the world. For example, CBS offers a live streaming service that allows viewers to watch their favorite shows on any device.
  • Personalization: Broadcasting companies are using data analytics to personalize their content for individual viewers. For example, Netflix uses algorithms to recommend shows and movies based on a viewer's viewing history.
  • Social Media Integration: Broadcasting companies are integrating social media into their programming to engage with viewers and increase their reach. For example, NBC's "The Voice" allows viewers to vote for their favorite contestants via Twitter.

NAICS Code 516110-01 - Broadcasting Companies

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