NAICS Code 512132-02 - Drive-In Motion Picture Theaters

Marketing Level - NAICS 8-Digit

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NAICS Code 512132-02 Description (8-Digit)

The Drive-In Motion Picture Theaters industry involves the operation of outdoor theaters where customers can watch movies from the comfort of their own vehicles. These theaters typically have large screens and audio systems that broadcast the movie's sound through FM radio frequencies. Customers park their cars in designated spots and tune their radios to the specified frequency to hear the movie's audio. The industry has experienced a decline in recent years due to the rise of indoor movie theaters and streaming services, but it still holds a nostalgic appeal for many moviegoers. Drive-in theaters often offer a range of concessions, including snacks and drinks, and some even have playgrounds for children to enjoy before the movie starts.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 512132 page

Tools

Tools commonly used in the Drive-In Motion Picture Theaters industry for day-to-day tasks and operations.

  • FM Transmitters
  • Projectors
  • Screens
  • Audio Systems
  • Ticket Booths
  • Concession Stands
  • Restrooms
  • Playground Equipment
  • Security Cameras
  • Parking Lot Lights
  • Trash Receptacles
  • Lawn Mowers
  • Weed Whackers
  • Leaf Blowers
  • Snow Plows
  • Generators
  • Speakers
  • Radios
  • Cash Registers
  • Credit Card Machines

Industry Examples of Drive-In Motion Picture Theaters

Common products and services typical of NAICS Code 512132-02, illustrating the main business activities and contributions to the market.

  • Outdoor Movie Theaters
  • Drive-In Cinemas
  • Pop-Up Drive-Ins
  • Mobile Movie Theaters
  • Retro Drive-Ins
  • Family-Friendly Theaters
  • Classic Car Movie Nights
  • Summer Movie Series
  • Halloween Movie Events
  • Christmas Movie Showings

History

A concise historical narrative of NAICS Code 512132-02 covering global milestones and recent developments within the United States.

  • The Drive-In Motion Picture Theaters industry was first established in the United States in 1933, but the concept of outdoor cinema dates back to the early 1910s. The first drive-in theater was opened in Camden, New Jersey, and it quickly became a popular form of entertainment. During the 1950s and 1960s, the industry experienced a boom, with over 4,000 drive-in theaters operating across the United States. However, the industry began to decline in the 1970s due to the rise of home video and the increasing popularity of indoor cinemas. Today, there are only a few hundred drive-in theaters still operating in the United States, but they remain a beloved form of entertainment for many moviegoers.