NAICS Code 512110-11 - Motion Picture Stock Shots

Marketing Level - NAICS 8-Digit

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NAICS Code 512110-11 Description (8-Digit)

Motion Picture Stock Shots is a subdivision of the NAICS Code 512110 that involves the production of pre-recorded footage of various subjects, such as landscapes, cityscapes, people, animals, and objects. These shots are used by filmmakers, television producers, and other media professionals as a cost-effective way to add visual elements to their productions without having to shoot the footage themselves. Motion Picture Stock Shots can be licensed for use in a range of media, including feature films, television shows, commercials, and documentaries.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 512110 page

Tools

Tools commonly used in the Motion Picture Stock Shots industry for day-to-day tasks and operations.

  • High-quality cameras and lenses
  • Tripods and stabilizers
  • Drones and aerial equipment
  • Lighting equipment
  • Green screens and chroma key software
  • Editing software, such as Adobe Premiere Pro and Final Cut Pro
  • Sound recording equipment
  • Props and costumes for staged shots
  • Transportation for crew and equipment
  • Location scouting tools, such as Google Maps and GPS devices

Industry Examples of Motion Picture Stock Shots

Common products and services typical of NAICS Code 512110-11, illustrating the main business activities and contributions to the market.

  • Nature landscapes
  • Cityscapes and skylines
  • People in various activities and professions
  • Animals in their natural habitats
  • Historical landmarks and buildings
  • Transportation, such as cars, trains, and planes
  • Sports and athletic events
  • Science and technology, such as laboratory equipment and computer screens
  • Food and drink, such as cooking and dining scenes
  • Weather and natural disasters

History

A concise historical narrative of NAICS Code 512110-11 covering global milestones and recent developments within the United States.

  • The Motion Picture Stock Shots industry has a long and rich history dating back to the early 1900s. The first stock footage company, the Universal Film Manufacturing Company, was established in 1912. The industry grew rapidly in the 1920s and 1930s, with the establishment of several other stock footage companies. During World War II, the industry experienced a surge in demand as the government used stock footage for propaganda films. In recent history, the industry has seen significant advancements in technology, with the introduction of digital cameras and the internet. This has made it easier for filmmakers to access and use stock footage. In the United States, the industry has seen a rise in demand due to the growth of the film and television industry, as well as the increasing popularity of online video content.