NAICS Code 481219-02 - Advertising-Traveling Signboards

Marketing Level - NAICS 8-Digit

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NAICS Code 481219-02 Description (8-Digit)

The Advertising-Traveling Signboards industry involves the use of aerial advertising, which is the practice of displaying advertisements on airplanes, blimps, or other aerial vehicles. These advertisements can be in the form of banners, billboards, or other types of signage that are visible from the ground. The purpose of this type of advertising is to reach a large audience in a specific geographic area, such as a city or a sporting event.

Hierarchy Navigation for NAICS Code 481219-02

Tools

Tools commonly used in the Advertising-Traveling Signboards industry for day-to-day tasks and operations.

  • Airplanes
  • Blimps
  • Helicopters
  • Banners
  • Billboards
  • LED screens
  • GPS tracking devices
  • Radio communication equipment
  • Fuel tanks
  • Maintenance equipment

Industry Examples of Advertising-Traveling Signboards

Common products and services typical of NAICS Code 481219-02, illustrating the main business activities and contributions to the market.

  • Sports events
  • Beaches
  • Festivals
  • Parades
  • Concerts
  • Highways
  • City centers
  • Tourist attractions
  • Amusement parks
  • Trade shows

Certifications, Compliance and Licenses for NAICS Code 481219-02 - Advertising-Traveling Signboards

The specific certifications, permits, licenses, and regulatory compliance requirements within the United States for this industry.

  • Commercial Driver's License (CDL): A CDL is required for drivers of vehicles that weigh more than 26,000 pounds or carry hazardous materials. The Federal Motor Carrier Safety Administration (FMCSA) provides information on obtaining a CDL.
  • Federal Aviation Administration (FAA) Part 107 Remote Pilot Certificate: This certificate is required for commercial drone pilots. The FAA provides information on obtaining this certificate.
  • Federal Communications Commission (FCC) License: This license is required for radio and television broadcasting. The FCC provides information on obtaining this license.
  • Occupational Safety and Health Administration (OSHA) Certification: This certification is required for workers who operate and maintain heavy equipment. OSHA provides information on obtaining this certification.
  • Transportation Security Administration (TSA) Security Threat Assessment: This assessment is required for workers who have access to secure areas of airports. The TSA provides information on obtaining this assessment.

History

A concise historical narrative of NAICS Code 481219-02 covering global milestones and recent developments within the United States.

  • The "Advertising-Traveling Signboards" industry has a long history dating back to the early 1900s when the first mobile billboards were introduced in the United States. These early billboards were horse-drawn wagons with large signs attached to them. In the 1920s, the industry saw significant growth with the introduction of motorized vehicles, which allowed for larger and more elaborate signs. During World War II, the industry experienced a decline due to restrictions on fuel and materials. However, in the post-war era, the industry rebounded and continued to grow throughout the 1950s and 1960s. In recent years, the industry has seen a shift towards digital signage and the use of GPS technology to target specific audiences. In the United States, the "Advertising-Traveling Signboards" industry has seen significant growth in recent years due to the rise of digital signage and the increasing popularity of mobile advertising. The industry has also benefited from advances in technology, such as the use of GPS tracking and real-time data analysis to target specific audiences. In addition, the industry has seen increased demand from advertisers looking for new and innovative ways to reach consumers. Despite these advancements, the industry still faces challenges such as regulatory restrictions and competition from other forms of advertising. Overall, the "Advertising-Traveling Signboards" industry has a rich history and continues to evolve in response to changing consumer trends and technological advancements.

Future Outlook for Advertising-Traveling Signboards

The anticipated future trajectory of the NAICS 481219-02 industry in the USA, offering insights into potential trends, innovations, and challenges expected to shape its landscape.

  • Growth Prediction: Growing

    The future outlook for the Advertising-Traveling Signboards industry in the USA is positive. The industry is expected to grow in the coming years due to the increasing demand for outdoor advertising. The rise in the number of businesses and events in the country is expected to drive the demand for advertising services. Additionally, the industry is expected to benefit from technological advancements, such as the use of digital displays and GPS tracking, which will enable advertisers to target specific audiences more effectively. The industry is also likely to benefit from the growing trend of experiential marketing, which involves creating immersive brand experiences for consumers. Overall, the Advertising-Traveling Signboards industry is expected to continue to grow and evolve in the coming years, driven by technological advancements and changing consumer preferences.

Industry Innovations for NAICS Code 481219-02

Recent groundbreaking advancements and milestones in the Advertising-Traveling Signboards industry, reflecting notable innovations that have reshaped its landscape.

  • Mobile Billboards: Mobile billboards are a recent innovation in the Advertising-Traveling Signboards industry. These billboards are mounted on trucks or other vehicles and can be driven around to reach different audiences. They are particularly effective in urban areas where there is a lot of foot traffic and congestion. Mobile billboards are also more cost-effective than traditional billboards since they can be moved to different locations as needed.
  • Digital Displays: Digital displays are another recent innovation in the industry. These displays use LED technology to create high-quality, dynamic advertisements that can be changed quickly and easily. They are particularly effective in high-traffic areas such as airports, train stations, and shopping malls. Digital displays are also more environmentally friendly than traditional billboards since they use less energy and produce less waste.
  • GPS Tracking: GPS tracking is a technology that is increasingly being used in the Advertising-Traveling Signboards industry. It allows advertisers to track the location of their vehicles in real-time, enabling them to target specific audiences more effectively. GPS tracking also allows advertisers to monitor the effectiveness of their campaigns and make adjustments as needed.
  • Experiential Marketing: Experiential marketing is a trend that is becoming increasingly popular in the industry. It involves creating immersive brand experiences for consumers, such as pop-up events or interactive installations. Experiential marketing is particularly effective in reaching younger audiences who are looking for unique and engaging experiences.
  • Augmented Reality: Augmented reality is a technology that is being used more frequently in the industry. It allows advertisers to create interactive advertisements that can be viewed through a smartphone or other device. Augmented reality is particularly effective in engaging younger audiences who are more likely to use smartphones and other devices.

NAICS Code 481219-02 - Advertising-Traveling Signboards

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