Tools commonly used in the Birds (Retail) industry for day-to-day tasks and operations.

• Bird cages of various sizes and designs
• Bird feeders and water dispensers
• Bird toys such as swings, perches, and puzzles
• Bird food and treats
• Bird grooming tools such as nail clippers and feather trimmers
• Bird carriers for transportation
• Bird books and educational materials
• Bird first aid kits
• Bird training tools such as clickers and target sticks
• Bird breeding supplies such as nesting boxes and incubators

Common products and services typical of NAICS Code 459910-02, illustrating the main business activities and contributions to the market.

• Parakeets
• Canaries
• Finches
• Cockatiels
• Lovebirds
• Macaws
• African Grey Parrots
• Cockatoos
• Conures
• Budgerigars

The specific certifications, permits, licenses, and regulatory compliance requirements within the United States for this industry.

• USDA Bird Dealer License: This license is required for anyone who buys, sells, or transports birds for commercial purposes. It ensures that the birds are healthy and properly cared for. The license is issued by the United States Department of Agriculture (USDA).
• Migratory Bird Treaty Act Permit: This permit is required for anyone who wants to possess, import, export, or sell migratory birds or their parts. It is issued by the US Fish and Wildlife Service (USFWS) and ensures that the birds are not taken from the wild illegally.
• CITES Permit: This permit is required for anyone who wants to import or export certain species of birds that are protected under the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES). It is issued by the USFWS and ensures that the birds are not taken from the wild illegally.
• Avian Influenza Clean Certification: This certification is required for anyone who wants to import birds into the US. It ensures that the birds are free from avian influenza and other diseases. It is issued by the USDA.
• Avian Health Certificate: This certificate is required for anyone who wants to transport birds within the US. It ensures that the birds are healthy and free from diseases. It is issued by a licensed veterinarian.

A concise historical narrative of NAICS Code 459910-02 covering global milestones and recent developments within the United States.

• The "Birds (Retail)" industry has a long history dating back to ancient times when birds were kept as pets by the wealthy. In the 19th century, the bird trade became more commercialized, and bird shops began to appear in major cities. The industry continued to grow in the 20th century, with the development of new bird breeds and the increasing popularity of bird shows and competitions. In recent years, the industry has faced challenges due to concerns about the welfare of birds in captivity and the spread of avian diseases. However, advances in bird care and nutrition have helped to improve the health and well-being of pet birds, and the industry remains an important part of the pet retail market. In the United States, the "Birds (Retail)" industry has a more recent history, with the first bird shops appearing in the early 20th century. The industry grew rapidly in the post-World War II era, as more people became interested in keeping birds as pets. In the 1970s and 1980s, the industry faced challenges due to the passage of laws regulating the import and sale of exotic birds, as well as concerns about the welfare of birds in captivity. However, the industry has adapted to these challenges, with many retailers focusing on the sale of domestically bred birds and providing education and resources to help bird owners provide the best possible care for their pets.

The anticipated future trajectory of the NAICS 459910-02 industry in the USA, offering insights into potential trends, innovations, and challenges expected to shape its landscape.

• Growth Prediction: Stable

  The future outlook for the Birds (Retail) industry in the USA is positive. The industry is expected to grow in the coming years due to the increasing popularity of birds as pets. According to the American Pet Products Association, bird ownership has been steadily increasing in the US, with an estimated 6.9 million households owning birds in 2019. This trend is expected to continue, driving demand for bird-related products and services. Additionally, the industry is likely to benefit from the growing interest in eco-friendly and sustainable pet products, as well as the increasing availability of online sales channels. However, the industry may face challenges related to animal welfare concerns and regulations, as well as competition from other pet-related industries. Overall, the Birds (Retail) industry is expected to experience steady growth in the coming years.

Recent groundbreaking advancements and milestones in the Birds (Retail) industry, reflecting notable innovations that have reshaped its landscape.

• Bird-Friendly Products: Many retailers are now offering bird-friendly products, such as toys and food, that are designed to promote the health and well-being of birds. These products are often made from natural and sustainable materials, and are free from harmful chemicals and additives.
• Online Sales Channels: The Birds (Retail) industry has seen a significant increase in online sales channels in recent years. This has allowed retailers to reach a wider audience and offer a greater variety of products. Online sales channels also provide convenience for customers, who can shop from the comfort of their own homes.
• Avian Veterinary Care: The availability of avian veterinary care has improved in recent years, allowing bird owners to provide better care for their pets. This has led to increased demand for bird-related products and services, as well as increased awareness of the importance of bird health and welfare.
• Bird-Related Events: Many retailers are now hosting bird-related events, such as bird shows and educational seminars, to promote their products and services. These events provide opportunities for bird owners to learn more about their pets and connect with other bird enthusiasts.
• Bird Adoption Programs: Some retailers are now offering bird adoption programs, which allow customers to adopt birds in need of a home. These programs provide a valuable service to birds in need, while also promoting responsible pet ownership.

This section provides an extensive list of essential materials, equipment and services that are integral to the daily operations and success of the Birds (Retail) industry. It highlights the primary inputs that Birds (Retail) professionals rely on to perform their core tasks effectively, offering a valuable resource for understanding the critical components that drive industry activities.

Material

Bird Bath Supplies: Products designed for bathing birds, which are important for their hygiene and feather maintenance, promoting overall health.

Bird Cages: Cages designed specifically for birds, providing a safe and comfortable living environment, crucial for the health and well-being of the birds sold.

Bird Carrier Bags: Portable carriers for transporting birds safely, essential for travel and ensuring the comfort of birds during transit.

Bird Food: Specialized diets formulated for different species of birds, ensuring proper nutrition and health, which is vital for the care of the birds.

Bird Health Supplements: Nutritional supplements that support the health of birds, addressing specific dietary needs and promoting longevity.

Bird Identification Books: Books that provide information on various bird species, aiding customers in making informed decisions about pet ownership.

Bird Perches: Various types of perches that provide birds with a place to rest and exercise, essential for their physical health and comfort.

Bird Toys: Toys designed to stimulate and entertain birds, promoting mental health and physical activity, which are important for their overall well-being.

Bird Training Equipment: Tools and accessories used for training birds, which help owners teach their pets commands and behaviors effectively.

Bird Treats: Specialty snacks that provide additional nutrition and enrichment for birds, enhancing their diet and encouraging positive behaviors.

Cleaning Supplies: Products used for maintaining cleanliness in bird cages and environments, crucial for preventing disease and ensuring a healthy habitat.

Live Birds: Various species of birds sold as pets, which are essential for retailers to meet customer demand and provide companionship to bird enthusiasts.

Service

Boarding Services: Facilities that offer temporary housing for birds while their owners are away, providing care and attention in a safe environment.

Grooming Services: Professional grooming services that include feather trimming and nail clipping, which are important for maintaining the health and hygiene of pet birds.

Veterinary Care: Access to avian veterinary services that ensure the health and well-being of birds, providing necessary medical attention and preventive care.

Explore a detailed compilation of the unique products and services offered by the Birds (Retail) industry. This section provides precise examples of how each item is utilized, showcasing the diverse capabilities and contributions of the Birds (Retail) to its clients and markets. This section provides an extensive list of essential materials, equipment and services that are integral to the daily operations and success of the Birds (Retail) industry. It highlights the primary inputs that Birds (Retail) professionals rely on to perform their core tasks effectively, offering a valuable resource for understanding the critical components that drive industry activities.

Material

Bird Baths: Bird baths are sold to help pet birds maintain their hygiene and enjoy bathing. These baths are designed to be safe and easy to use, encouraging birds to engage in natural bathing behaviors.

Bird Cages: A range of bird cages is available, designed to accommodate different species and sizes of birds. These cages are crafted from durable materials and come in various styles, ensuring that birds have a safe and comfortable living environment.

Bird Carriers: Bird carriers are essential for transporting birds safely. These carriers are designed with ventilation and security features, ensuring that birds are comfortable and secure during travel.

Bird Food: Specialized bird food is offered, formulated to meet the dietary needs of various bird species. This food includes seeds, pellets, and fresh produce, providing essential nutrients that support the health and well-being of pet birds.

Bird Harnesses: Bird harnesses are available for pet owners who wish to take their birds outdoors safely. These harnesses are designed to fit comfortably and securely, allowing birds to explore while being safely restrained.

Bird Health Supplements: Health supplements for birds are offered to support their overall well-being. These products include vitamins and minerals that help boost the immune system and promote healthy feather growth.

Bird Perches: Various types of bird perches are available, designed to provide comfort and support for birds. These perches come in different materials and sizes, allowing birds to rest and exercise their feet.

Bird Seed Mixes: Specialized seed mixes are provided, tailored to the dietary preferences of different bird species. These mixes often include a blend of seeds, grains, and dried fruits, catering to the nutritional needs of pet birds.

Bird Toys: A selection of bird toys is available to promote mental stimulation and physical activity for pet birds. These toys are made from safe materials and come in various shapes and sizes, encouraging play and interaction.

Bird Treats: A variety of bird treats are available, including fruits, nuts, and specialized snacks. These treats are used to reward birds and enhance their diet, making them a popular choice among bird owners.

Live Birds: Retailers provide a variety of live birds, including parakeets, canaries, and finches, which are sold as pets. These birds are sourced from breeders and are cared for in-store to ensure they are healthy and ready for adoption by customers.

Service

Bird Boarding Services: Bird boarding services provide a safe and caring environment for pet birds when their owners are away. This service includes feeding, social interaction, and monitoring of the birds' health during their stay.

Bird Training Services: Training services are offered to help bird owners teach their pets various commands and behaviors. These services enhance the bond between birds and their owners while promoting positive behaviors.

Grooming Services: Grooming services for birds include beak and nail trimming, as well as feather care. These services help maintain the health and hygiene of pet birds, ensuring they are comfortable and well-cared for.

Veterinary Care for Birds: Veterinary care services are offered to address the health needs of pet birds, including routine check-ups, vaccinations, and treatment for illnesses. This ensures that birds receive professional medical attention when necessary.

A thorough examination of the Birds (Retail) industry’s external dynamics, focusing on the political, economic, social, technological, legal, and environmental factors that shape its operations and strategic direction.

Political Factors

Economic Factors

Social Factors

Technological Factors

Legal Factors

Economical Factors

An in-depth look at the Birds (Retail) industry's value chain, highlighting its role, key activities, and efficiency strategies, along with its unique value drivers and competitive strengths.

Value Chain Position

Category: Retailer
Value Stage: Final
Description: Birds (Retail) operates as a retailer in the pet industry, focusing on the sale of live birds and related products directly to consumers. This industry engages in providing a variety of bird species, cages, food, and accessories, ensuring a comprehensive shopping experience for pet owners.

Upstream Industries

Downstream Industries

Primary Activities

Inbound Logistics: Receiving processes involve careful inspection of live birds and supplies upon arrival, ensuring they meet health and quality standards. Storage practices include maintaining appropriate conditions for birds and products, with inventory management systems tracking stock levels to prevent shortages. Quality control measures are implemented to ensure all inputs are healthy and safe for sale, while challenges such as disease outbreaks are addressed through strict biosecurity protocols.

Operations: Core processes include the selection, care, and display of birds for sale, alongside the management of inventory for bird food and accessories. Quality management practices involve regular health checks and adherence to animal welfare standards. Industry-standard procedures include providing proper care and habitat for birds, ensuring they are healthy and ready for sale, which is crucial for customer satisfaction.

Outbound Logistics: Distribution methods primarily involve direct sales to consumers through retail locations. Quality preservation during delivery is managed through careful handling and transportation of live birds to ensure their safety and well-being. Common practices include providing customers with detailed care instructions to maintain the health of their new pets post-purchase.

Marketing & Sales: Marketing approaches often include community engagement through events and social media campaigns that promote bird ownership and care. Customer relationship practices focus on building trust through knowledgeable staff and quality products. Sales processes typically involve personalized consultations to help customers select the right birds and supplies for their needs.

Support Activities

Infrastructure: Management systems in the industry include point-of-sale systems that track sales and inventory, facilitating efficient operations. Organizational structures often consist of small to medium-sized retail businesses with dedicated staff for customer service and care of the birds. Planning systems are crucial for managing stock levels and ensuring a steady supply of birds and products.

Human Resource Management: Workforce requirements include knowledgeable staff with expertise in avian care and customer service skills. Training and development approaches focus on educating employees about bird species, care practices, and sales techniques to enhance customer interactions. Industry-specific skills include understanding bird behavior and health management.

Technology Development: Key technologies include inventory management software and customer relationship management systems that streamline operations and enhance customer engagement. Innovation practices may involve adopting new retail technologies such as e-commerce platforms to reach a broader audience. Industry-standard systems often include health monitoring tools for birds to ensure their well-being.

Procurement: Sourcing strategies involve establishing relationships with reputable breeders and suppliers for live birds and quality products. Supplier relationship management is essential for ensuring consistent quality and availability of stock, while purchasing practices emphasize ethical sourcing and compliance with animal welfare regulations.

Value Chain Efficiency

Process Efficiency: Operational effectiveness is measured through sales per square foot and customer satisfaction ratings. Common efficiency measures include tracking inventory turnover rates and minimizing waste in product handling. Industry benchmarks are established based on sales performance and customer feedback to identify areas for improvement.

Integration Efficiency: Coordination methods involve regular communication between suppliers, staff, and customers to ensure alignment on product availability and customer needs. Communication systems often include digital platforms for sharing updates on inventory and promotions, enhancing responsiveness to market demands.

Resource Utilization: Resource management practices focus on optimizing space for displaying birds and products while ensuring a comfortable environment for the animals. Optimization approaches may involve analyzing sales data to adjust inventory levels and product offerings, adhering to industry standards for customer service and animal care.

Value Chain Summary

Key Value Drivers: Primary sources of value creation include the health and quality of the birds sold, knowledgeable staff, and a diverse range of products that meet customer needs. Critical success factors involve maintaining high standards of animal care and fostering strong customer relationships.

Competitive Position: Sources of competitive advantage include specialized knowledge in avian care and a reputation for quality products. Industry positioning is influenced by customer loyalty and the ability to provide a unique shopping experience that emphasizes the joy of bird ownership.

Challenges & Opportunities: Current industry challenges include managing the health of live birds and navigating regulatory requirements for animal welfare. Future trends may involve increasing demand for exotic birds and sustainable pet ownership practices, presenting opportunities for retailers to expand their offerings and enhance customer engagement.

A focused SWOT analysis that examines the strengths, weaknesses, opportunities, and threats facing the Birds (Retail) industry within the US market. This section provides insights into current conditions, strategic interactions, and future growth potential.

Strengths

Industry Infrastructure and Resources: The industry benefits from a well-established network of retail outlets, specialized facilities for bird care, and distribution channels that ensure timely access to products. This strong infrastructure supports efficient operations, enabling retailers to meet consumer demand effectively while maintaining high standards of animal welfare.

Technological Capabilities: Retailers in this sector leverage technology for inventory management, customer relationship management, and e-commerce platforms. The industry exhibits a moderate level of innovation, with many retailers adopting online sales strategies and utilizing social media for marketing, enhancing customer engagement and sales.

Market Position: The industry holds a strong position within the pet retail sector, characterized by a loyal customer base and a growing interest in avian pets. Brand recognition and specialized knowledge contribute to its competitive strength, although competition from other pet retailers remains significant.

Financial Health: Financial performance across the industry is generally stable, with many retailers reporting steady revenue growth driven by increasing consumer interest in pet birds. However, fluctuations in supply costs and economic conditions can impact profitability, necessitating careful financial management.

Supply Chain Advantages: Retailers benefit from established relationships with suppliers of live birds, feed, and accessories, allowing for efficient procurement and distribution. These strong supply chain networks enable retailers to maintain a diverse product range and respond quickly to market demands.

Workforce Expertise: The labor force in this industry is often knowledgeable about avian care, with many employees having specialized training in bird husbandry and customer service. This expertise enhances customer satisfaction and supports high standards of care for the birds sold.

Weaknesses

Structural Inefficiencies: Some retailers face structural inefficiencies due to outdated store layouts or inadequate inventory systems, leading to increased operational costs. These inefficiencies can hinder competitiveness, particularly against more modernized retail operations.

Cost Structures: The industry grapples with rising costs associated with live animal care, feed, and compliance with animal welfare regulations. These cost pressures can squeeze profit margins, necessitating careful management of pricing strategies and operational efficiencies.

Technology Gaps: While some retailers are technologically advanced, others lag in adopting new retail technologies, such as advanced point-of-sale systems and online sales platforms. This gap can result in lower productivity and higher operational costs, impacting overall competitiveness.

Resource Limitations: The industry is vulnerable to fluctuations in the availability of specific bird species and feed supplies, which can disrupt inventory and affect sales. These resource limitations can lead to challenges in meeting consumer demand.

Regulatory Compliance Issues: Navigating the complex landscape of animal welfare regulations poses challenges for many retailers. Compliance costs can be significant, and failure to meet regulatory standards can lead to penalties and reputational damage.

Market Access Barriers: Entering new markets can be challenging due to established competition and regulatory hurdles. Retailers may face difficulties in gaining distribution agreements or meeting local regulatory requirements, limiting growth opportunities.

Opportunities

Market Growth Potential: There is significant potential for market growth driven by increasing consumer interest in pet birds and avian-related products. The trend towards adopting unique pets presents opportunities for retailers to expand their offerings and capture new market segments.

Emerging Technologies: Advancements in e-commerce and digital marketing provide opportunities for retailers to enhance their online presence and reach a broader audience. These technologies can lead to increased sales and improved customer engagement.

Economic Trends: Favorable economic conditions, including rising disposable incomes and a growing focus on pet ownership, support growth in the birds retail market. As consumers prioritize companionship and pet care, demand for avian products is expected to rise.

Regulatory Changes: Potential regulatory changes aimed at promoting responsible pet ownership and animal welfare could benefit the industry. Retailers that adapt to these changes by enhancing their care practices may gain a competitive edge.

Consumer Behavior Shifts: Shifts in consumer preferences towards unique and exotic pets create opportunities for growth. Retailers that align their product offerings with these trends can attract a broader customer base and enhance brand loyalty.

Threats

Competitive Pressures: Intense competition from both specialized bird retailers and general pet supply stores poses a significant threat to market share. Retailers must continuously innovate and differentiate their offerings to maintain a competitive edge in a crowded marketplace.

Economic Uncertainties: Economic fluctuations, including inflation and changes in consumer spending habits, can impact demand for pet birds and related products. Retailers must remain agile to adapt to these uncertainties and mitigate potential impacts on sales.

Regulatory Challenges: The potential for stricter regulations regarding animal welfare and sales practices can pose challenges for the industry. Retailers must invest in compliance measures to avoid penalties and ensure ethical practices.

Technological Disruption: Emerging technologies in alternative pet care products and services could disrupt the market for bird-related products. Retailers need to monitor these trends closely and innovate to stay relevant.

Environmental Concerns: Increasing scrutiny on environmental sustainability practices poses challenges for the industry. Retailers must adopt sustainable practices to meet consumer expectations and regulatory requirements.

SWOT Summary

Strategic Position: The industry currently enjoys a strong market position, bolstered by robust consumer interest in pet birds. However, challenges such as rising costs and competitive pressures necessitate strategic innovation and adaptation to maintain growth. The future trajectory appears promising, with opportunities for expansion into new markets and product lines, provided that retailers can navigate the complexities of regulatory compliance and supply chain management.

Key Interactions

Growth Potential: The growth prospects for the industry are robust, driven by increasing consumer interest in pet birds and avian-related products. Key growth drivers include the rising popularity of unique pets, advancements in e-commerce, and favorable economic conditions. Market expansion opportunities exist in both domestic and international markets, particularly as consumers seek companionship through pets. However, challenges such as resource limitations and regulatory compliance must be addressed to fully realize this potential. The timeline for growth realization is projected over the next five to ten years, contingent on successful adaptation to market trends and consumer preferences.

Risk Assessment: The overall risk level for the industry is moderate, with key risk factors including economic uncertainties, competitive pressures, and supply chain vulnerabilities. Industry players must be vigilant in monitoring external threats, such as changes in consumer behavior and regulatory landscapes. Effective risk management strategies, including diversification of suppliers and investment in technology, can mitigate potential impacts. Long-term risk management approaches should focus on sustainability and adaptability to changing market conditions. The timeline for risk evolution is ongoing, necessitating proactive measures to safeguard against emerging threats.

Strategic Recommendations

An exploration of how geographic and site-specific factors impact the operations of the Birds (Retail) industry in the US, focusing on location, topography, climate, vegetation, zoning, infrastructure, and cultural context.

Location: Birds (Retail) operations thrive in urban and suburban areas where pet ownership is prevalent, particularly in regions with higher disposable incomes. Locations near residential neighborhoods enhance accessibility for consumers seeking pet birds and related supplies. Regions with a strong culture of pet ownership, such as the Northeast and West Coast, provide a favorable market for these operations, while rural areas may struggle due to lower demand and limited customer base.

Topography: The industry benefits from flat, accessible locations that facilitate easy customer access and efficient delivery of products. Urban centers with minimal elevation changes allow for straightforward construction of retail spaces and storage facilities. In contrast, hilly or mountainous regions may present challenges in terms of logistics and accessibility, potentially limiting customer foot traffic and complicating delivery routes for supplies.

Climate: Climate plays a significant role in the operations of Birds (Retail), as extreme temperatures can affect the health and well-being of live birds. Regions with moderate climates are ideal for maintaining optimal conditions in retail spaces, reducing the need for extensive climate control systems. Seasonal fluctuations can influence sales patterns, with increased demand during spring and summer months when consumers are more likely to adopt new pets.

Vegetation: Local ecosystems and vegetation can impact the types of birds available for sale, as certain species may thrive better in specific environments. Retailers must comply with environmental regulations regarding the sale of native and exotic birds, ensuring that their practices do not harm local wildlife. Additionally, maintaining appropriate vegetation around retail spaces can enhance the shopping experience and provide a natural habitat for birds on display.

Zoning and Land Use: Birds (Retail) operations typically require commercial zoning that permits pet sales and associated services. Local land use regulations may dictate the types of birds that can be sold, as well as the necessary permits for operating a retail space. Variations in zoning laws across regions can affect the establishment and expansion of retail locations, with some areas imposing stricter regulations on the sale of certain bird species.

Infrastructure: The industry relies on robust infrastructure, including reliable transportation networks for the timely delivery of live birds and supplies. Retail locations need access to utilities such as water and electricity to maintain proper care for birds and to support retail operations. Communication infrastructure is also essential for inventory management and customer engagement, particularly in an increasingly digital marketplace.

Cultural and Historical: Community attitudes towards pet ownership significantly influence Birds (Retail) operations, with regions that have a strong culture of pet ownership generally more accepting of these businesses. Historical trends in pet ownership can shape local markets, with some areas having long-standing traditions of bird keeping. Retailers often engage in community outreach to promote responsible pet ownership and educate consumers about bird care, fostering positive relationships with local residents.

A detailed overview of the Birds (Retail) industry’s market dynamics, competitive landscape, and operational conditions, highlighting the unique factors influencing its day-to-day activities.

Market Overview

Market Size: Medium

Description: This industry focuses on the retail sale of live birds and associated products, including cages, food, toys, and accessories. Operations typically involve specialized retail environments where customers can interact with birds before purchase, ensuring a personal connection and informed buying decisions.

Market Stage: Growth. The industry is experiencing growth as pet ownership rises, particularly among bird enthusiasts. Increased awareness of bird care and the availability of diverse species contribute to this growth stage.

Geographic Distribution: Regional. Birds (Retail) stores are often located in urban and suburban areas where pet ownership is higher, with concentrations in regions known for aviculture, such as California and Florida.

Characteristics

Market Structure

Market Concentration: Fragmented. The market consists of numerous small to medium-sized retailers, with a few larger chains. This fragmentation allows for niche markets and specialized services tailored to local customer preferences.

Segments

Distribution Channels

Success Factors

Demand Analysis

Demand Drivers

Competitive Landscape

Entry Barriers

Business Models

Operating Environment