NAICS Code 459420-24 - Novelties (Retail)

Marketing Level - NAICS 8-Digit

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NAICS CODE 459420-24
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Looking for more companies? See NAICS 459420 - Gift, Novelty, and Souvenir Retailers - 22,092 companies, 43,240 emails.

NAICS Code 459420-24 Description (8-Digit)

Novelties (Retail) is a subdivision of the Gift, Novelty, and Souvenir Retailers industry that specializes in selling unique and unusual items that are not typically found in other retail stores. This industry involves the sale of a wide range of products that are designed to be fun, quirky, and entertaining. Novelties (Retail) stores often carry items that are intended to be given as gifts or used for special occasions, such as birthdays, holidays, and other celebrations.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 459420 page

Tools

Tools commonly used in the Novelties (Retail) industry for day-to-day tasks and operations.

  • Novelty toys and games
  • Party supplies
  • Costume accessories
  • Decorative items
  • Gag gifts
  • Magic tricks
  • Prank items
  • Novelty kitchen gadgets
  • Unique stationery
  • Unusual clothing items

Industry Examples of Novelties (Retail)

Common products and services typical of NAICS Code 459420-24, illustrating the main business activities and contributions to the market.

  • Funny coffee mugs
  • Novelty socks
  • Whoopee cushions
  • Giant inflatable pool toys
  • Novelty phone cases
  • Unique keychains
  • Novelty candy
  • Unusual home decor items
  • Novelty t-shirts
  • Quirky office supplies

History

A concise historical narrative of NAICS Code 459420-24 covering global milestones and recent developments within the United States.

  • The "Novelties (Retail)" industry has a long history dating back to ancient times when people used to exchange gifts and souvenirs as a sign of friendship and goodwill. In the 19th century, the industry started to take shape with the emergence of souvenir shops in popular tourist destinations. The industry continued to grow in the 20th century with the introduction of new technologies and materials, such as plastic and electronic components, which allowed for the production of more complex and interactive novelties. In recent years, the industry has been impacted by the rise of e-commerce and online marketplaces, which have changed the way consumers shop for novelties. In the United States, the "Novelties (Retail)" industry has a rich history that dates back to the early 20th century when novelty items such as rubber chickens and whoopee cushions became popular. The industry continued to grow in the mid-20th century with the introduction of new materials and technologies, such as plastic and battery-powered toys. In the 21st century, the industry has been impacted by the rise of social media and viral marketing, which have created new opportunities for novelty items to go viral and become popular overnight. Overall, the "Novelties (Retail)" industry has a long and fascinating history that continues to evolve with the changing times.