NAICS Code 459420-17 - Native American Goods (Retail)

Marketing Level - NAICS 8-Digit

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NAICS Code 459420-17 Description (8-Digit)

The Native American Goods (Retail) industry involves the sale of traditional Native American crafts, art, and jewelry. These goods are typically handmade by Native American artisans and reflect the cultural heritage of various tribes. The industry is focused on preserving and promoting Native American art and culture through the sale of authentic and high-quality goods.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 459420 page

Tools

Tools commonly used in the Native American Goods (Retail) industry for day-to-day tasks and operations.

  • Bead loom
  • Leatherworking tools
  • Turquoise grinder
  • Feather quills
  • Rawhide mallet
  • Jewelry pliers
  • Beading needles
  • Leather needles
  • Awl
  • Sandpaper

Industry Examples of Native American Goods (Retail)

Common products and services typical of NAICS Code 459420-17, illustrating the main business activities and contributions to the market.

  • Dreamcatchers
  • Kachina dolls
  • Pottery
  • Moccasins
  • Navajo rugs
  • Silver and turquoise jewelry
  • Basketry
  • Flintknapping tools
  • Traditional clothing
  • Drums

History

A concise historical narrative of NAICS Code 459420-17 covering global milestones and recent developments within the United States.

  • The Native American Goods (Retail) industry has a long and rich history, dating back to the pre-colonial era when Native American tribes traded goods with each other. With the arrival of European settlers, the trade expanded to include European goods, and Native American goods became popular among non-Native Americans as well. In the 19th century, the industry saw a significant decline due to government policies that aimed to assimilate Native Americans into mainstream American culture. However, in the 20th century, there was a resurgence of interest in Native American culture, and the industry experienced a revival. Today, the industry is thriving, with many Native American artisans and entrepreneurs selling their products both online and in brick-and-mortar stores. In recent history, the Native American Goods (Retail) industry in the United States has faced several challenges. One of the most significant challenges has been the issue of cultural appropriation, with non-Native Americans selling products that are marketed as Native American but are not made by Native American artisans. This has led to calls for greater regulation of the industry and for more support for Native American artisans. Another challenge has been the impact of the COVID-19 pandemic, which has led to the closure of many brick-and-mortar stores and a shift towards online sales. Despite these challenges, the industry remains an important part of Native American culture and a source of pride for many Native American artisans and entrepreneurs.