NAICS Code 459420-16 - Holiday Letters & Gifts (Retail)

Marketing Level - NAICS 8-Digit

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NAICS CODE 459420-16
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NAICS Code 459420-16 Description (8-Digit)

Holiday Letters & Gifts (Retail) is a specialized industry that involves the sale of holiday-themed gifts and letters. This industry caters to customers who are looking for unique and personalized gifts for various holidays such as Christmas, Easter, Valentine's Day, and Halloween. The products sold in this industry are often seasonal and may include items such as holiday-themed clothing, decorations, ornaments, and personalized letters from Santa Claus or the Easter Bunny.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 459420 page

Tools

Tools commonly used in the Holiday Letters & Gifts (Retail) industry for day-to-day tasks and operations.

  • Personalized letter software
  • Holiday-themed design software
  • Embroidery machines
  • Heat press machines
  • Vinyl cutters
  • Gift wrapping supplies
  • Shipping supplies
  • Point of sale systems
  • Social media management tools
  • Customer relationship management software

Industry Examples of Holiday Letters & Gifts (Retail)

Common products and services typical of NAICS Code 459420-16, illustrating the main business activities and contributions to the market.

  • Christmas ornaments
  • Easter baskets
  • Halloween costumes
  • Personalized Santa Claus letters
  • Valentine's Day gifts
  • Holiday-themed clothing
  • Decorative wreaths
  • Customized stockings
  • Thanksgiving decorations
  • Hanukkah gifts

History

A concise historical narrative of NAICS Code 459420-16 covering global milestones and recent developments within the United States.

  • The "Holiday Letters & Gifts (Retail)" industry has a long history dating back to ancient times when people exchanged gifts during festivals and holidays. In the Middle Ages, the tradition of exchanging gifts during Christmas became popular in Europe. The first Christmas card was produced in 1843 in England, and the tradition of sending Christmas cards spread to the United States in the late 1800s. The industry continued to grow, and in the 20th century, new products such as personalized letters from Santa and holiday-themed gifts became popular. In recent years, the industry has expanded to include gifts for other holidays such as Halloween and Valentine's Day, as well as personalized gifts for special occasions such as weddings and birthdays. In the United States, the "Holiday Letters & Gifts (Retail)" industry has seen significant growth in recent years due to the increasing popularity of online shopping. According to a report by the National Retail Federation, holiday retail sales in the United States increased by 4.1% in 2019, with online sales growing by 14.6%. The industry has also seen an increase in demand for personalized gifts and letters from Santa, as well as holiday-themed home decor and clothing. Overall, the industry has adapted to changing consumer preferences and continues to thrive in the digital age.