NAICS Code 459420-02 - Balloons-Novelty & Toy (Retail)

Marketing Level - NAICS 8-Digit

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NAICS CODE 459420-02
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NAICS Code 459420-02 Description (8-Digit)

Balloons-Novelty & Toy (Retail) is a specialized industry that involves the sale of balloons, novelty items, and toys. This industry caters to customers who are looking for unique and fun items for various occasions such as birthdays, weddings, and other celebrations. Balloons-Novelty & Toy (Retail) stores offer a wide range of products that are designed to appeal to both children and adults. These products include balloons of different shapes, sizes, and colors, as well as novelty items such as party favors, costumes, and decorations. Toys sold in this industry are often unique and hard to find in other retail stores.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 459420 page

Tools

Tools commonly used in the Balloons-Novelty & Toy (Retail) industry for day-to-day tasks and operations.

  • Balloon inflators
  • Balloon sizers
  • Balloon tying tools
  • Balloon weights
  • Helium tanks
  • Party poppers
  • Confetti cannons
  • Pinatas
  • Party hats
  • Streamers

Industry Examples of Balloons-Novelty & Toy (Retail)

Common products and services typical of NAICS Code 459420-02, illustrating the main business activities and contributions to the market.

  • Balloon bouquets
  • Party favors
  • Novelty costumes
  • Pinata toys
  • Inflatable toys
  • Party decorations
  • Balloon animals
  • Magic tricks
  • Juggling balls
  • Bubble wands

History

A concise historical narrative of NAICS Code 459420-02 covering global milestones and recent developments within the United States.

  • The "Balloons-Novelty & Toy (Retail)" industry has a long history dating back to ancient times when balloons were made from animal bladders and used for entertainment. In the 19th century, rubber balloons were invented, and the industry began to grow. In the 20th century, the industry expanded to include novelty and toy items, and the first retail stores specializing in these products emerged. In recent years, the industry has seen a shift towards eco-friendly and sustainable products, with many retailers offering biodegradable balloons and toys made from recycled materials. In the United States, the industry has also been impacted by the COVID-19 pandemic, with many retailers shifting to online sales to adapt to changing consumer behavior.