NAICS Code 459210-12 - Self Help-Books Tapes Etc (Retail)

Marketing Level - NAICS 8-Digit

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Looking for more companies? See NAICS 459210 - Book Retailers and News Dealers - 9,682 companies, 71,874 emails.

NAICS Code 459210-12 Description (8-Digit)

The Self Help-Books Tapes Etc (Retail) industry involves the sale of books, tapes, CDs, DVDs, and other media that provide guidance and advice on personal growth, self-improvement, and self-help. These products are designed to help individuals improve their lives, overcome challenges, and achieve their goals. The industry caters to a wide range of customers, including individuals seeking personal development, professionals seeking career advancement, and those seeking to improve their mental and physical health.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 459210 page

Tools

Tools commonly used in the Self Help-Books Tapes Etc (Retail) industry for day-to-day tasks and operations.

  • Self-help books
  • Audio tapes/CDs
  • DVDs
  • Meditation apps
  • Mindfulness journals
  • Gratitude journals
  • Goal-setting planners
  • Affirmation cards
  • Inspirational posters
  • Personal development courses

Industry Examples of Self Help-Books Tapes Etc (Retail)

Common products and services typical of NAICS Code 459210-12, illustrating the main business activities and contributions to the market.

  • Self-help books
  • Personal development courses
  • Mindfulness apps
  • Meditation CDs
  • Goal-setting planners
  • Affirmation cards
  • Inspirational posters
  • Gratitude journals
  • Motivational DVDs
  • Audio books on self-improvement

History

A concise historical narrative of NAICS Code 459210-12 covering global milestones and recent developments within the United States.

  • The "Self Help-Books Tapes Etc (Retail)" industry has a long history dating back to the early 20th century when self-help books started gaining popularity. The industry saw a significant boost in the 1960s and 1970s when self-help books became a cultural phenomenon. The publication of books like "Think and Grow Rich" by Napoleon Hill and "How to Win Friends and Influence People" by Dale Carnegie helped to establish the self-help genre. The industry continued to grow in the 1980s and 1990s with the introduction of audio and video tapes. The rise of the internet in the 2000s brought about a shift in the industry, with the introduction of e-books and online courses. In recent years, the industry has seen a resurgence in demand for physical books and audiobooks, with consumers seeking to disconnect from digital devices and find more balance in their lives. In the United States, the "Self Help-Books Tapes Etc (Retail)" industry has a similar history to the global industry. The industry saw significant growth in the 1960s and 1970s, with the publication of books like "The Power of Positive Thinking" by Norman Vincent Peale and "Psycho-Cybernetics" by Maxwell Maltz. The 1980s and 1990s saw the introduction of audio and video tapes, with authors like Tony Robbins and Deepak Chopra becoming household names. The rise of the internet in the 2000s brought about a shift in the industry, with the introduction of e-books and online courses. In recent years, the industry has seen a resurgence in demand for physical books and audiobooks, with consumers seeking to disconnect from digital devices and find more balance in their lives.