NAICS Code 459120-39 - Video Games & Equipment-Sales & Rental (Retail)

Marketing Level - NAICS 8-Digit

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NAICS CODE 459120-39
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NAICS Code 459120-39 Description (8-Digit)

The Video Games & Equipment-Sales & Rental (Retail) industry involves the sale and rental of video games and related equipment to consumers. This industry includes physical retail stores as well as online retailers that specialize in video games and equipment. The industry is driven by the popularity of video games and the constant release of new games and equipment.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 459120 page

Tools

Tools commonly used in the Video Games & Equipment-Sales & Rental (Retail) industry for day-to-day tasks and operations.

  • Gaming consoles (e.g. PlayStation, Xbox, Nintendo Switch)
  • Video game controllers
  • Virtual reality headsets
  • Gaming chairs
  • Gaming keyboards
  • Gaming mice
  • Gaming headsets
  • HDMI cables
  • Ethernet cables
  • Power strips

Industry Examples of Video Games & Equipment-Sales & Rental (Retail)

Common products and services typical of NAICS Code 459120-39, illustrating the main business activities and contributions to the market.

  • Video game consoles
  • Video game controllers
  • Virtual reality headsets
  • Gaming chairs
  • Gaming keyboards
  • Gaming mice
  • Gaming headsets
  • HDMI cables
  • Ethernet cables
  • Power strips

History

A concise historical narrative of NAICS Code 459120-39 covering global milestones and recent developments within the United States.

  • The "Video Games & Equipment-Sales & Rental (Retail)" industry has a rich history that dates back to the 1970s when the first video game console, Magnavox Odyssey, was released. The industry saw significant growth in the 1980s with the introduction of popular consoles such as Atari 2600 and Nintendo Entertainment System (NES). The 1990s saw the rise of 3D graphics and the introduction of consoles such as Sony PlayStation and Sega Saturn. The 2000s saw the emergence of online gaming and the introduction of consoles such as Microsoft Xbox and Nintendo Wii. In recent years, the industry has seen a shift towards mobile gaming and virtual reality gaming, with the introduction of devices such as Oculus Rift and HTC Vive. In the United States, the "Video Games & Equipment-Sales & Rental (Retail)" industry has seen significant growth in recent years. According to the NPD Group, the industry generated $43.4 billion in revenue in 2018, up from $36.9 billion in 2017. The growth can be attributed to the popularity of consoles such as Sony PlayStation 4 and Microsoft Xbox One, as well as the rise of mobile gaming. The industry has also seen a shift towards digital sales, with more consumers purchasing games online rather than in physical stores. Overall, the industry has come a long way since its inception and continues to evolve with new technologies and trends.