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NAICS Code 459120-35 Description (8-Digit)

Toys (Retail) is a subdivision of the Hobby, Toy, and Game Retailers industry that specializes in the sale of toys to consumers. This industry involves the retail sale of a wide range of toys, including action figures, dolls, board games, puzzles, building sets, and outdoor play equipment. Toys (Retail) stores can be found in shopping malls, standalone locations, and online.

Hierarchy Navigation for NAICS Code 459120-35

Parent Code (less specific)

Tools

Tools commonly used in the Toys (Retail) industry for day-to-day tasks and operations.

  • Point of Sale (POS) System
  • Barcode Scanner
  • Inventory Management Software
  • Pricing Gun
  • Security Tags
  • Cash Register
  • Display Cases
  • Shelving Units
  • Shopping Carts
  • Handheld Radio

Industry Examples of Toys (Retail)

Common products and services typical of NAICS Code 459120-35, illustrating the main business activities and contributions to the market.

  • Action Figures
  • Dolls
  • Board Games
  • Puzzles
  • Building Sets
  • Outdoor Play Equipment
  • Stuffed Animals
  • Arts and Crafts Kits
  • Educational Toys
  • Remote Control Vehicles

Certifications, Compliance and Licenses for NAICS Code 459120-35 - Toys (Retail)

The specific certifications, permits, licenses, and regulatory compliance requirements within the United States for this industry.

  • ASTM F963: This certification is required for toys sold in the US and ensures that the toys meet safety standards set by the American Society for Testing and Materials. The certification covers a wide range of safety requirements, including mechanical, physical, and flammability hazards.
  • Consumer Product Safety Improvement Act (CPSIA): This act requires that all toys sold in the US meet certain safety standards, including limits on lead and phthalates. Manufacturers and importers must certify that their products meet these standards.
  • Children's Online Privacy Protection Act (COPPA): This act requires that websites and online services that collect personal information from children under 13 obtain parental consent before doing so. This is relevant for online retailers of toys.
  • Toy Industry Association (TIA) Certification: This certification is offered by the TIA and ensures that toys meet certain safety standards. The certification covers a range of safety requirements, including mechanical, physical, and flammability hazards.
  • National Retail Federation (NRF) Certification: This certification is offered by the NRF and ensures that retailers meet certain standards for customer service, employee training, and other areas.

History

A concise historical narrative of NAICS Code 459120-35 covering global milestones and recent developments within the United States.

  • The history of the Toys (Retail) industry dates back to ancient times when children played with dolls, balls, and other simple toys. The first mass-produced toys were made in the 1800s, with the introduction of tin toys and the first board games. The 20th century saw the rise of plastic toys, such as Barbie dolls and Lego blocks, and the introduction of electronic toys, such as video games and remote-controlled cars. In recent years, the industry has been impacted by the rise of e-commerce and the increasing popularity of online shopping. In the United States, the industry has seen a shift towards educational and STEM-based toys, as well as an increased focus on sustainability and eco-friendly products.

Future Outlook for Toys (Retail)

The anticipated future trajectory of the NAICS 459120-35 industry in the USA, offering insights into potential trends, innovations, and challenges expected to shape its landscape.

  • Growth Prediction: Stable

    The future outlook for the Toys (Retail) industry in the USA is positive. The industry is expected to grow at a steady pace due to the increasing demand for toys and games among children and adults. The rise in disposable income and the growing popularity of online shopping are expected to drive the growth of the industry. Additionally, the increasing focus on educational toys and the growing trend of eco-friendly toys are expected to create new opportunities for the industry. However, the industry may face challenges due to the increasing competition from online retailers and the rising cost of raw materials. Overall, the Toys (Retail) industry is expected to continue to grow in the coming years.

Industry Innovations for NAICS Code 459120-35

Recent groundbreaking advancements and milestones in the Toys (Retail) industry, reflecting notable innovations that have reshaped its landscape.

  • Augmented Reality Toys: These toys use augmented reality technology to create an interactive and immersive experience for children. They allow children to interact with virtual objects and characters in the real world, enhancing their learning and play experience.
  • STEM Toys: These toys are designed to teach children about science, technology, engineering, and math. They are becoming increasingly popular as parents and educators recognize the importance of these subjects in the modern world.
  • Eco-Friendly Toys: These toys are made from sustainable materials and are designed to be environmentally friendly. They are becoming more popular as consumers become more aware of the impact of their purchases on the environment.
  • Subscription Toy Boxes: These services deliver a monthly box of toys to children, providing them with a variety of new and exciting toys to play with. They are becoming more popular as parents look for convenient and affordable ways to keep their children entertained.
  • Interactive Plush Toys: These toys use technology to create an interactive and engaging experience for children. They respond to touch and voice commands, allowing children to interact with them in a more natural and intuitive way.

NAICS Code 459120-35 - Toys (Retail)

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