NAICS Code 459120-35 - Toys (Retail)

Marketing Level - NAICS 8-Digit

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Looking for more companies? See NAICS 459120 - Hobby, Toy, and Game Retailers - 15,018 companies, 59,594 emails.

NAICS Code 459120-35 Description (8-Digit)

Toys (Retail) is a subdivision of the Hobby, Toy, and Game Retailers industry that specializes in the sale of toys to consumers. This industry involves the retail sale of a wide range of toys, including action figures, dolls, board games, puzzles, building sets, and outdoor play equipment. Toys (Retail) stores can be found in shopping malls, standalone locations, and online.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 459120 page

Tools

Tools commonly used in the Toys (Retail) industry for day-to-day tasks and operations.

  • Point of Sale (POS) System
  • Barcode Scanner
  • Inventory Management Software
  • Pricing Gun
  • Security Tags
  • Cash Register
  • Display Cases
  • Shelving Units
  • Shopping Carts
  • Handheld Radio

Industry Examples of Toys (Retail)

Common products and services typical of NAICS Code 459120-35, illustrating the main business activities and contributions to the market.

  • Action Figures
  • Dolls
  • Board Games
  • Puzzles
  • Building Sets
  • Outdoor Play Equipment
  • Stuffed Animals
  • Arts and Crafts Kits
  • Educational Toys
  • Remote Control Vehicles

History

A concise historical narrative of NAICS Code 459120-35 covering global milestones and recent developments within the United States.

  • The history of the Toys (Retail) industry dates back to ancient times when children played with dolls, balls, and other simple toys. The first mass-produced toys were made in the 1800s, with the introduction of tin toys and the first board games. The 20th century saw the rise of plastic toys, such as Barbie dolls and Lego blocks, and the introduction of electronic toys, such as video games and remote-controlled cars. In recent years, the industry has been impacted by the rise of e-commerce and the increasing popularity of online shopping. In the United States, the industry has seen a shift towards educational and STEM-based toys, as well as an increased focus on sustainability and eco-friendly products.