NAICS Code 459120-20 - Games & Game Supplies (Retail)

Marketing Level - NAICS 8-Digit

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NAICS CODE 459120-20
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Looking for more companies? See NAICS 459120 - Hobby, Toy, and Game Retailers - 15,018 companies, 59,594 emails.

NAICS Code 459120-20 Description (8-Digit)

Games & Game Supplies (Retail) is a subdivision of the Hobby, Toy, and Game Retailers industry. This industry involves the retail sale of games and game supplies, including board games, card games, puzzles, and gaming accessories. Games & Game Supplies (Retail) stores offer a wide range of products to cater to the needs of different age groups and interests. These stores may also provide gaming events and tournaments to attract customers and build a community of gamers.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 459120 page

Tools

Tools commonly used in the Games & Game Supplies (Retail) industry for day-to-day tasks and operations.

  • Board game organizers
  • Card sleeves
  • Dice towers
  • Game mats
  • Playmats
  • Deck boxes
  • Dice bags
  • Game timers
  • Score pads
  • Card binders

Industry Examples of Games & Game Supplies (Retail)

Common products and services typical of NAICS Code 459120-20, illustrating the main business activities and contributions to the market.

  • Board games
  • Card games
  • Role-playing games
  • Puzzles
  • Trading card games
  • Miniature games
  • Gaming accessories
  • Game expansions
  • Strategy games
  • Cooperative games

History

A concise historical narrative of NAICS Code 459120-20 covering global milestones and recent developments within the United States.

  • The "Games & Game Supplies (Retail)" industry has a long and rich history dating back to ancient times. The earliest known board game, Senet, was played in Egypt around 3100 BC. In the 20th century, the industry saw significant growth with the introduction of electronic games, such as Pong in 1972 and the first home video game console, the Magnavox Odyssey, in 1975. In recent years, the industry has continued to evolve with the rise of mobile gaming and virtual reality technology. In the United States, the industry has seen a surge in popularity in the last decade, with board game cafes and bars becoming a popular trend in many cities. The success of crowdfunding platforms like Kickstarter has also allowed for the creation of many new and innovative games. Overall, the "Games & Game Supplies (Retail)" industry has a rich and diverse history, with many notable advancements and innovations throughout the years.