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NAICS Code 459120-17 Description (8-Digit)

The Dolls (Retail) industry involves the sale of dolls and related accessories to consumers through physical retail stores or online platforms. This industry caters to a wide range of customers, including children, collectors, and hobbyists. Dolls can be made from various materials such as plastic, cloth, porcelain, and wood, and can be designed to resemble humans, animals, or fictional characters. The industry also includes the sale of doll clothing, furniture, and other accessories.

Hierarchy Navigation for NAICS Code 459120-17

Parent Code (less specific)

Tools

Tools commonly used in the Dolls (Retail) industry for day-to-day tasks and operations.

  • Doll stands
  • Doll hairbrushes
  • Doll clothes hangers
  • Doll repair kits
  • Doll display cases
  • Dollhouse building kits
  • Dollhouse furniture sets
  • Dollhouse lighting kits
  • Dollhouse wallpaper
  • Dollhouse flooring

Industry Examples of Dolls (Retail)

Common products and services typical of NAICS Code 459120-17, illustrating the main business activities and contributions to the market.

  • Baby dolls
  • Fashion dolls
  • Barbie dolls
  • Collectible dolls
  • Porcelain dolls
  • Wooden dolls
  • Rag dolls
  • Dollhouse miniatures
  • Doll clothing and accessories
  • Doll furniture

Certifications, Compliance and Licenses for NAICS Code 459120-17 - Dolls (Retail)

The specific certifications, permits, licenses, and regulatory compliance requirements within the United States for this industry.

  • ASTM F963: This certification is required for toys and children's products sold in the US. It ensures that the products meet safety standards for children's toys. The certification is provided by ASTM International.
  • Consumer Product Safety Improvement Act (CPSIA): This act requires that all children's products sold in the US meet certain safety standards. It covers a wide range of products, including toys and dolls. The certification is provided by the Consumer Product Safety Commission.
  • California Proposition 65: This certification is required for products sold in California that contain certain chemicals. It ensures that consumers are aware of any potential health risks associated with the product. The certification is provided by the California Office of Environmental Health Hazard Assessment.
  • Children's Online Privacy Protection Act (COPPA): This act requires that websites and online services that are directed at children under 13 years of age obtain parental consent before collecting personal information from children. It applies to websites and online services that sell dolls and other toys. The certification is provided by the Federal Trade Commission.
  • Fair Packaging and Labeling Act (FPLA): This act requires that all consumer products sold in the US have accurate and informative labeling. It applies to dolls and other toys sold in retail stores. The certification is provided by the Federal Trade Commission.

History

A concise historical narrative of NAICS Code 459120-17 covering global milestones and recent developments within the United States.

  • The history of the Dolls (Retail) industry dates back to ancient civilizations, where dolls were made from materials such as clay, wood, and ivory. In the 19th century, dolls were mass-produced using porcelain and bisque, and in the 20th century, plastic became the primary material for doll production. The Barbie doll, introduced in 1959, revolutionized the industry with its realistic features and diverse range of accessories. In recent years, the industry has seen a shift towards more inclusive and diverse dolls, such as those with disabilities or representing different ethnicities. In the United States, the industry has faced challenges due to the rise of digital entertainment and changing consumer preferences, but it continues to evolve with new technologies and trends.

Future Outlook for Dolls (Retail)

The anticipated future trajectory of the NAICS 459120-17 industry in the USA, offering insights into potential trends, innovations, and challenges expected to shape its landscape.

  • Growth Prediction: Stable

    The dolls (retail) industry in the USA is expected to experience steady growth in the coming years. The industry is projected to benefit from the increasing popularity of collectible dolls and the growing demand for dolls that promote diversity and inclusivity. Additionally, the rise of e-commerce and online marketplaces is expected to boost sales for retailers in the industry. However, the industry may face challenges from the increasing competition from other toy categories and the rising popularity of digital toys and games. Overall, the dolls (retail) industry is expected to maintain its relevance and continue to grow in the USA market.

Industry Innovations for NAICS Code 459120-17

Recent groundbreaking advancements and milestones in the Dolls (Retail) industry, reflecting notable innovations that have reshaped its landscape.

  • Barbie Fashionistas: Mattel's Barbie Fashionistas line features dolls with diverse body types, skin tones, and hair textures, promoting inclusivity and diversity in the doll industry.
  • L.O.L. Surprise!: MGA Entertainment's L.O.L. Surprise! dolls have become a sensation among young girls, featuring collectible dolls with surprise accessories and outfits.
  • American Girl's Girl Of the Year: American Girl's Girl of the Year line features dolls that promote positive values and social issues, such as environmentalism and inclusivity.
  • Disney Princess Style Series: Hasbro's Disney Princess Style Series features dolls with modern and fashionable outfits, appealing to both young girls and collectors.
  • Baby Alive Real As Can Be: Hasbro's Baby Alive Real As Can Be line features interactive dolls that mimic real-life actions, such as eating and sleeping, providing a more realistic play experience for children.

NAICS Code 459120-17 - Dolls (Retail)

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