NAICS Code 458110-44 - Hawaiian Wear (Retail)

Marketing Level - NAICS 8-Digit

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NAICS Code 458110-44 Description (8-Digit)

Hawaiian Wear (Retail) is a subdivision of the Clothing and Clothing Accessories Retailers industry that specializes in selling clothing and accessories that are inspired by Hawaiian culture. This industry involves the retail sale of a wide range of Hawaiian-themed clothing and accessories, including shirts, dresses, skirts, shorts, pants, swimwear, hats, jewelry, and footwear. Hawaiian Wear (Retail) stores often have a tropical and beachy atmosphere, with vibrant colors and floral patterns that reflect the beauty of the Hawaiian Islands.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 458110 page

Tools

Tools commonly used in the Hawaiian Wear (Retail) industry for day-to-day tasks and operations.

  • Hula skirts
  • Aloha shirts
  • Muumuus
  • Leis
  • Pareos
  • Sarongs
  • Flip-flops
  • Sun hats
  • Ukuleles
  • Pineapple-shaped bags
  • Coconut shell jewelry
  • Grass skirts
  • Shell necklaces
  • Flower hair clips
  • Tiki mugs
  • Hawaiian print bandanas
  • Surfboards
  • Beach towels
  • Sunglasses

Industry Examples of Hawaiian Wear (Retail)

Common products and services typical of NAICS Code 458110-44, illustrating the main business activities and contributions to the market.

  • Hawaiian shirts
  • Floral dresses
  • Pineapple-shaped earrings
  • Hibiscus print shorts
  • Coconut shell bracelets
  • Surfboard keychains
  • Tiki-themed phone cases
  • Palm tree print swimwear
  • Ukulele tote bags
  • Flip-flops with hibiscus print straps

History

A concise historical narrative of NAICS Code 458110-44 covering global milestones and recent developments within the United States.

  • The Hawaiian Wear (Retail) industry has a rich history that dates back to the early 20th century when Hawaii became a popular tourist destination. The industry's roots can be traced back to the 1920s when Hawaiian shirts, also known as Aloha shirts, were first introduced. These shirts were made from colorful and vibrant fabrics that featured tropical prints and were popular among tourists. In the 1950s, the industry experienced a significant boost when Elvis Presley wore an Aloha shirt in the movie "Blue Hawaii." This led to a surge in demand for Hawaiian wear, and the industry continued to grow throughout the 1960s and 1970s. In recent years, the industry has expanded to include a wide range of Hawaiian wear, including dresses, skirts, and accessories. In the United States, the Hawaiian Wear (Retail) industry has seen significant growth in recent years. According to a report by Statista, the industry generated approximately $1.5 billion in revenue in 2020. The industry has benefited from the growing popularity of Hawaiian culture and the increasing number of tourists visiting Hawaii. In addition, the industry has adapted to changing consumer preferences by offering a wider range of products, including swimwear, activewear, and accessories. Overall, the industry has a bright future, and it is expected to continue to grow in the coming years.