NAICS Code 455219-18 - Direct Selling Establishments (Retail)

Marketing Level - NAICS 8-Digit

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Contact Emails: 110
Company Websites: 56
Phone Numbers: 50
Business Addresses: 58
Companies with Email: 21
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What's Included in Every Standard Data Package

  • Company Name
  • Contact Name (where available)
  • Job Title (where available)
  • Full Business & Mailing Address
  • Business Phone Number
  • Industry Codes (Primary and Secondary SIC & NAICS Codes)
  • Sales Volume
  • Employee Count
  • Website (where available)
  • Years in Business
  • Location Type (HQ, Branch, Subsidiary)
  • Modeled Credit Rating
  • Public / Private Status
  • Latitude / Longitude
  • ...and more (Inquire)

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Looking for more companies? See NAICS 455219 - All Other General Merchandise Retailers - 91,500 companies, 377,615 emails.

NAICS Code 455219-18 Description (8-Digit)

Direct Selling Establishments (Retail) are businesses that sell products directly to consumers through independent sales representatives, rather than through a traditional retail storefront. These establishments typically offer a wide range of products, including cosmetics, home goods, and health supplements. Direct selling establishments may operate as part of a larger network or as independent businesses. They often rely on personal relationships and word-of-mouth marketing to generate sales.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 455219 page

Tools

Tools commonly used in the Direct Selling Establishments (Retail) industry for day-to-day tasks and operations.

  • Sales kits
  • Product catalogs
  • Online ordering systems
  • Customer relationship management software
  • Social media platforms for marketing and sales
  • Training materials for sales representatives
  • Incentive programs for sales representatives
  • Mobile payment systems for transactions
  • Inventory management software
  • Shipping and logistics software

Industry Examples of Direct Selling Establishments (Retail)

Common products and services typical of NAICS Code 455219-18, illustrating the main business activities and contributions to the market.

  • Cosmetics sales
  • Home goods sales
  • Health supplement sales
  • Jewelry sales
  • Clothing sales
  • Kitchenware sales
  • Educational toy sales
  • Personal care product sales
  • Cleaning product sales
  • Food and beverage sales

History

A concise historical narrative of NAICS Code 455219-18 covering global milestones and recent developments within the United States.

  • Direct Selling Establishments (Retail) have a long history dating back to the late 1800s when door-to-door salesmen sold products such as books, brushes, and cleaning supplies. In the 1920s, the industry saw a significant shift with the introduction of the party plan sales model, where a host would invite friends and family to a party where a sales representative would demonstrate and sell products. The industry continued to evolve with the introduction of multi-level marketing in the 1940s, which allowed sales representatives to recruit and train other representatives to sell products. In recent years, the industry has seen a surge in popularity with the rise of social media and e-commerce, allowing sales representatives to reach a wider audience and sell products online. In the United States, Direct Selling Establishments (Retail) have a rich history dating back to the 1800s when traveling salesmen sold products such as medicine and cleaning supplies. The industry saw a significant shift in the 1920s with the introduction of the party plan sales model, which allowed sales representatives to sell products in a social setting. In the 1950s, the industry saw another shift with the introduction of multi-level marketing, which allowed sales representatives to recruit and train other representatives to sell products. In recent years, the industry has seen a surge in popularity with the rise of social media and e-commerce, allowing sales representatives to reach a wider audience and sell products online.