NAICS Code 455219-16 - Home Demonstration-Merchandise (Retail)

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NAICS Code 455219-16 Description (8-Digit)

Home Demonstration-Merchandise (Retail) is a subdivision of the NAICS Code 455219 that involves the retail sale of general merchandise through home demonstrations. This industry is characterized by sales representatives who visit customers' homes to demonstrate and sell products. The products sold in this industry can range from kitchenware, cleaning supplies, cosmetics, and personal care items to home appliances, electronics, and furniture. The sales representatives are trained to showcase the products and explain their features and benefits to the customers. The customers can then place orders for the products they are interested in, and the sales representatives will deliver the products to their homes.

Hierarchy Navigation for NAICS Code 455219-16

Tools

Tools commonly used in the Home Demonstration-Merchandise (Retail) industry for day-to-day tasks and operations.

  • Product samples
  • Catalogs
  • Order forms
  • Demonstration kits
  • Audiovisual equipment
  • Portable displays
  • Sales scripts
  • Business cards
  • Customer information forms
  • Payment processing equipment

Industry Examples of Home Demonstration-Merchandise (Retail)

Common products and services typical of NAICS Code 455219-16, illustrating the main business activities and contributions to the market.

  • Kitchenware products
  • Cleaning supplies
  • Cosmetics and personal care items
  • Home appliances
  • Electronics
  • Furniture
  • Home decor items
  • Health and wellness products
  • Educational toys and games
  • Jewelry and accessories

Certifications, Compliance and Licenses for NAICS Code 455219-16 - Home Demonstration-Merchandise (Retail)

The specific certifications, permits, licenses, and regulatory compliance requirements within the United States for this industry.

  • Occupational Safety and Health Administration (OSHA) Certification: This certification is required for employees who work with hazardous materials or in hazardous environments. It ensures that employees are trained in safety procedures and can identify and respond to potential hazards. The certification is provided by the US Department of Labor and can be obtained through OSHA-approved training programs.
  • Food Handler Certification: This certification is required for employees who handle food in any capacity. It ensures that employees are trained in food safety and sanitation procedures to prevent foodborne illnesses. The certification is provided by the National Restaurant Association and can be obtained through their ServSafe program.
  • Sales Tax Permit: This permit is required for businesses that sell tangible goods in the US. It allows businesses to collect and remit sales tax to the appropriate state and local authorities. The permit is obtained through the state's Department of Revenue or equivalent agency.
  • Business License: This license is required for all businesses operating in the US. It ensures that businesses are registered with the appropriate state and local authorities and are compliant with all applicable laws and regulations. The license is obtained through the state's Secretary of State or equivalent agency.
  • Consumer Product Safety Commission (CPSC) Certification: This certification is required for businesses that sell consumer products in the US. It ensures that products meet safety standards and do not pose a risk to consumers. The certification is provided by the CPSC and can be obtained through their testing and certification program.

History

A concise historical narrative of NAICS Code 455219-16 covering global milestones and recent developments within the United States.

  • The Home Demonstration-Merchandise (Retail) industry has a long history dating back to the early 1900s when salespeople would travel to rural areas to demonstrate and sell products such as cleaning supplies, kitchenware, and home appliances. The industry grew rapidly in the 1920s and 1930s, with companies like Avon and Tupperware becoming household names. In recent years, the industry has shifted towards online sales and social media marketing, but the traditional home party model still remains popular for certain products like makeup and jewelry. In the United States, the industry has faced challenges in the form of increased competition from online retailers and changing consumer preferences, but it continues to adapt and evolve to meet the needs of its customers.

Future Outlook for Home Demonstration-Merchandise (Retail)

The anticipated future trajectory of the NAICS 455219-16 industry in the USA, offering insights into potential trends, innovations, and challenges expected to shape its landscape.

  • Growth Prediction: Stable

    The Home Demonstration-Merchandise (Retail) industry in the USA is expected to experience steady growth in the coming years. The industry is expected to benefit from the increasing demand for convenience and personalized shopping experiences. The industry is also expected to benefit from the growing trend of online shopping, as retailers continue to invest in e-commerce platforms to reach a wider audience. However, the industry may face challenges from the increasing competition from online retailers and changing consumer preferences. Overall, the industry is expected to continue to grow in the coming years, albeit at a slower pace than in the past.

Industry Innovations for NAICS Code 455219-16

Recent groundbreaking advancements and milestones in the Home Demonstration-Merchandise (Retail) industry, reflecting notable innovations that have reshaped its landscape.

  • Virtual Home Demonstrations: Retailers in the Home Demonstration-Merchandise (Retail) industry are increasingly using virtual reality technology to provide customers with a more immersive and personalized shopping experience. Customers can now view products in a virtual environment and get a better sense of how they would look in their homes.
  • Mobile Apps: Many retailers in the industry are developing mobile apps that allow customers to browse products, place orders, and track deliveries from their smartphones. This has made shopping more convenient for customers and has helped retailers to reach a wider audience.
  • Personalized Recommendations: Retailers are using data analytics and machine learning algorithms to provide customers with personalized product recommendations. This has helped to improve customer satisfaction and has increased sales for retailers.
  • Social Media Marketing: Retailers are increasingly using social media platforms to promote their products and engage with customers. This has helped to increase brand awareness and has provided retailers with a new channel to reach customers.
  • Contactless Payments: Many retailers in the industry are now accepting contactless payments, such as Apple Pay and Google Wallet. This has made shopping more convenient for customers and has helped to reduce the risk of fraud.

NAICS Code 455219-16 - Home Demonstration-Merchandise (Retail)

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