NAICS Code 455219-16 - Home Demonstration-Merchandise (Retail)

Marketing Level - NAICS 8-Digit

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Contact Emails: 98
Company Websites: 14
Phone Numbers: 28
Business Addresses: 33
Companies with Email: 16
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NAICS CODE 455219-16
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Looking for more companies? See NAICS 455219 - All Other General Merchandise Retailers - 91,500 companies, 377,615 emails.

NAICS Code 455219-16 Description (8-Digit)

Home Demonstration-Merchandise (Retail) is a subdivision of the NAICS Code 455219 that involves the retail sale of general merchandise through home demonstrations. This industry is characterized by sales representatives who visit customers' homes to demonstrate and sell products. The products sold in this industry can range from kitchenware, cleaning supplies, cosmetics, and personal care items to home appliances, electronics, and furniture. The sales representatives are trained to showcase the products and explain their features and benefits to the customers. The customers can then place orders for the products they are interested in, and the sales representatives will deliver the products to their homes.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 455219 page

Tools

Tools commonly used in the Home Demonstration-Merchandise (Retail) industry for day-to-day tasks and operations.

  • Product samples
  • Catalogs
  • Order forms
  • Demonstration kits
  • Audiovisual equipment
  • Portable displays
  • Sales scripts
  • Business cards
  • Customer information forms
  • Payment processing equipment

Industry Examples of Home Demonstration-Merchandise (Retail)

Common products and services typical of NAICS Code 455219-16, illustrating the main business activities and contributions to the market.

  • Kitchenware products
  • Cleaning supplies
  • Cosmetics and personal care items
  • Home appliances
  • Electronics
  • Furniture
  • Home decor items
  • Health and wellness products
  • Educational toys and games
  • Jewelry and accessories

History

A concise historical narrative of NAICS Code 455219-16 covering global milestones and recent developments within the United States.

  • The Home Demonstration-Merchandise (Retail) industry has a long history dating back to the early 1900s when salespeople would travel to rural areas to demonstrate and sell products such as cleaning supplies, kitchenware, and home appliances. The industry grew rapidly in the 1920s and 1930s, with companies like Avon and Tupperware becoming household names. In recent years, the industry has shifted towards online sales and social media marketing, but the traditional home party model still remains popular for certain products like makeup and jewelry. In the United States, the industry has faced challenges in the form of increased competition from online retailers and changing consumer preferences, but it continues to adapt and evolve to meet the needs of its customers.