NAICS Code 445298-39 - Meal Kit Delivery Service (Retail)

Marketing Level - NAICS 8-Digit

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NAICS CODE 445298-39
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NAICS Code 445298-39 Description (8-Digit)

Meal Kit Delivery Service (Retail) is a type of specialty food retail that provides customers with pre-portioned ingredients and recipes to prepare meals at home. This service is designed to save customers time and effort in meal planning and grocery shopping, while also providing them with the opportunity to cook and enjoy a variety of meals at home. Meal Kit Delivery Service (Retail) typically involves a subscription-based model, where customers can choose from a range of meal plans and delivery frequencies to suit their needs.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 445298 page

Tools

Tools commonly used in the Meal Kit Delivery Service (Retail) industry for day-to-day tasks and operations.

  • Recipe management software
  • Inventory management software
  • Meal planning software
  • Delivery management software
  • Customer relationship management software
  • Packaging and labeling equipment
  • Cold storage equipment
  • Quality control equipment
  • Payment processing software
  • Marketing automation software

Industry Examples of Meal Kit Delivery Service (Retail)

Common products and services typical of NAICS Code 445298-39, illustrating the main business activities and contributions to the market.

  • Meal kit delivery
  • Recipe kit delivery
  • Fresh food delivery
  • Home cooking delivery
  • Meal prep delivery
  • Dinner kit delivery
  • Chef-inspired meal delivery
  • Gourmet meal delivery
  • Healthy meal delivery
  • Organic meal delivery

History

A concise historical narrative of NAICS Code 445298-39 covering global milestones and recent developments within the United States.

  • The meal kit delivery service industry has its roots in Sweden, where the company Middagsfrid was founded in 2007. The concept quickly spread to other European countries and then to the United States, where Blue Apron was founded in 2012. Since then, the industry has grown rapidly, with many new companies entering the market and existing companies expanding their offerings. In recent years, the industry has faced challenges such as increased competition, changing consumer preferences, and supply chain disruptions due to the COVID-19 pandemic. However, the industry has also seen notable advancements, such as the adoption of more sustainable packaging materials and the use of technology to improve the customer experience. In the United States, the meal kit delivery service industry has experienced significant growth since its inception. According to Statista, the industry was valued at $4.65 billion in 2017 and is projected to reach $11.6 billion by 2022. The industry has also seen consolidation, with some of the largest players acquiring smaller companies to expand their offerings. For example, in 2018, HelloFresh acquired Green Chef, a company that specializes in organic and gluten-free meal kits. The industry has also faced challenges, such as increased competition from grocery stores and changing consumer preferences for more convenient and customizable meal options. Despite these challenges, the industry is expected to continue to grow in the coming years, driven by factors such as increasing demand for healthy and sustainable meal options and the convenience of home delivery.