NAICS Code 445230-06 - Pick-Your-Own Fruit & Vegetables (Retail)

Marketing Level - NAICS 8-Digit

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NAICS CODE 445230-06
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NAICS Code 445230-06 Description (8-Digit)

Pick-Your-Own Fruit & Vegetables (Retail) is a type of retail industry where customers are allowed to enter a farm or orchard and pick their own fruits and vegetables. This industry involves providing customers with a unique experience of harvesting their own produce, which is often seen as a fun family activity. The produce is usually sold at a lower price than in traditional grocery stores, as the customers are responsible for the labor of picking the fruits and vegetables themselves. This industry is highly seasonal and depends on the availability of crops.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 445230 page

Tools

Tools commonly used in the Pick-Your-Own Fruit & Vegetables (Retail) industry for day-to-day tasks and operations.

  • Baskets
  • Scissors
  • Pruning shears
  • Ladders
  • Gloves
  • Sun hats
  • Sunscreen
  • Water bottles
  • Hand sanitizer
  • Insect repellent

Industry Examples of Pick-Your-Own Fruit & Vegetables (Retail)

Common products and services typical of NAICS Code 445230-06, illustrating the main business activities and contributions to the market.

  • Apple orchards
  • Blueberry farms
  • Strawberry fields
  • Pumpkin patches
  • Peach orchards
  • Grape vineyards
  • Cherry orchards
  • Raspberry farms
  • Blackberry farms
  • Tomato fields

History

A concise historical narrative of NAICS Code 445230-06 covering global milestones and recent developments within the United States.

  • The "Pick-Your-Own Fruit & Vegetables (Retail)" industry has a long history worldwide, with the first pick-your-own farm opening in the United States in the early 1900s. However, the industry really took off in the 1960s and 1970s, when consumers became more interested in locally grown produce and the farm-to-table movement gained popularity. In recent years, the industry has continued to grow, with many farms offering additional activities such as hayrides, corn mazes, and petting zoos to attract families and increase revenue. In the United States, the industry has also seen an increase in the popularity of organic and sustainable farming practices, with many pick-your-own farms offering these options to consumers.