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NAICS Code 441222-18 Description (8-Digit)

Outboard Motors (Retail) is a subdivision of the Boat Dealers (Retail) industry that specializes in the sale of outboard motors. Outboard motors are propulsion systems that are mounted on the transom of a boat and are used to propel the boat through the water. This industry involves the retail sale of new and used outboard motors, as well as related accessories and parts. Outboard Motors (Retail) businesses may also offer repair and maintenance services for outboard motors.

Hierarchy Navigation for NAICS Code 441222-18

Parent Code (less specific)


Tools commonly used in the Outboard Motors (Retail) industry for day-to-day tasks and operations.

  • Outboard motor stands
  • Propeller wrenches
  • Compression testers
  • Spark plug wrenches
  • Fuel line pliers
  • Water pump impeller removal tools
  • Lower unit oil pump kits
  • Battery load testers
  • Tachometers
  • Fuel flow meters
  • Diagnostic software
  • Torque wrenches
  • Grease guns
  • Oil filter wrenches
  • Propeller pullers
  • Powerhead lifting straps
  • Cylinder leak down testers
  • Timing lights
  • Vacuum gauges
  • Fuel pressure gauges

Industry Examples of Outboard Motors (Retail)

Common products and services typical of NAICS Code 441222-18, illustrating the main business activities and contributions to the market.

  • Yamaha outboard motors
  • Mercury outboard motors
  • Evinrude outboard motors
  • Honda outboard motors
  • Suzuki outboard motors
  • Tohatsu outboard motors
  • Nissan outboard motors
  • Johnson outboard motors
  • Four-stroke outboard motors
  • Two-stroke outboard motors
  • Portable outboard motors
  • High-thrust outboard motors
  • Electric outboard motors
  • Trolling motors
  • Outboard motor accessories
  • Outboard motor parts

Certifications, Compliance and Licenses for NAICS Code 441222-18 - Outboard Motors (Retail)

The specific certifications, permits, licenses, and regulatory compliance requirements within the United States for this industry.

  • National Marine Manufacturers Association (NMMA) Certification: This certification is required for boats and engines to be sold in the US. It ensures that the boats and engines meet safety, environmental, and manufacturing standards set by the American Boat and Yacht Council (ABYC) and the US Coast Guard. The NMMA provides this certification.
  • Environmental Protection Agency (EPA) Emission Standards: Outboard motors must meet EPA emission standards to be sold in the US. These standards limit the amount of pollutants that can be released into the air and water. The EPA provides these standards.
  • US Coast Guard Safety Standards: Boats and engines must meet safety standards set by the US Coast Guard to be sold in the US. These standards cover everything from flotation devices to fuel systems. The US Coast Guard provides these standards.
  • Occupational Safety and Health Administration (OSHA) Regulations: Retailers of outboard motors must comply with OSHA regulations to ensure the safety of their employees. These regulations cover everything from hazardous materials to workplace safety. OSHA provides these regulations.
  • Federal Trade Commission (FTC) Used Car Rule: If a retailer sells used outboard motors, they must comply with the FTC's Used Car Rule. This rule requires the retailer to provide a buyer's guide and disclose certain information about the motor's history. The FTC provides this rule.


A concise historical narrative of NAICS Code 441222-18 covering global milestones and recent developments within the United States.

  • The outboard motor was invented in 1896 by Norwegian-American inventor Ole Evinrude. The first outboard motors were crude and heavy, but by the 1920s, they had become more reliable and efficient. During World War II, outboard motors were used extensively by the military, and after the war, they became popular with recreational boaters. In the 1950s and 1960s, the introduction of fiberglass boats and more powerful outboard motors led to a boom in the boating industry. In recent years, advancements in technology have led to more fuel-efficient and environmentally friendly outboard motors. In the United States, the outboard motor industry has a long history dating back to the early 1900s. The first outboard motor manufacturer in the US was the Johnson Motor Company, which was founded in 1921. During the 1950s and 1960s, the outboard motor industry experienced significant growth due to the popularity of recreational boating. In recent years, the industry has faced challenges due to the economic recession and increased competition from foreign manufacturers. However, the industry has also seen growth due to advancements in technology and the increasing popularity of boating as a recreational activity.

Future Outlook for Outboard Motors (Retail)

The anticipated future trajectory of the NAICS 441222-18 industry in the USA, offering insights into potential trends, innovations, and challenges expected to shape its landscape.

  • Growth Prediction: Stable

    The outboard motors retail industry in the USA is expected to experience steady growth in the coming years. The increasing popularity of recreational boating activities and the rise in disposable income are expected to drive demand for outboard motors. Additionally, the growing trend of boat rental services is expected to boost the industry's growth. However, the industry may face challenges such as the increasing competition from inboard motors and electric motors. The industry players are expected to focus on product innovation and technological advancements to stay competitive in the market.

Industry Innovations for NAICS Code 441222-18

Recent groundbreaking advancements and milestones in the Outboard Motors (Retail) industry, reflecting notable innovations that have reshaped its landscape.

  • Introduction Of Lightweight and Portable Outboard Motors: The industry has witnessed the introduction of lightweight and portable outboard motors that are easy to carry and transport. These motors are ideal for small boats and are gaining popularity among recreational boaters.
  • Development Of High-Performance Outboard Motors: The industry players are focusing on developing high-performance outboard motors that offer better fuel efficiency and reduced emissions. These motors are expected to cater to the growing demand for eco-friendly boating activities.
  • Integration Of Advanced Technologies: The industry is witnessing the integration of advanced technologies such as GPS, Bluetooth, and Wi-Fi in outboard motors. These technologies offer enhanced safety and convenience to boaters.
  • Introduction Of Electric Outboard Motors: The industry players are introducing electric outboard motors that offer a cleaner and quieter boating experience. These motors are expected to gain popularity among eco-conscious boaters.
  • Growing Trend Of Online Sales: The industry is witnessing a growing trend of online sales of outboard motors. The industry players are focusing on developing user-friendly websites and mobile applications to cater to the growing demand for online sales.

NAICS Code 441222-18 - Outboard Motors (Retail)

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