NAICS Code 441222-18 - Outboard Motors (Retail)

Marketing Level - NAICS 8-Digit

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NAICS CODE 441222-18
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NAICS Code 441222-18 Description (8-Digit)

Outboard Motors (Retail) is a subdivision of the Boat Dealers (Retail) industry that specializes in the sale of outboard motors. Outboard motors are propulsion systems that are mounted on the transom of a boat and are used to propel the boat through the water. This industry involves the retail sale of new and used outboard motors, as well as related accessories and parts. Outboard Motors (Retail) businesses may also offer repair and maintenance services for outboard motors.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 441222 page

Tools

Tools commonly used in the Outboard Motors (Retail) industry for day-to-day tasks and operations.

  • Outboard motor stands
  • Propeller wrenches
  • Compression testers
  • Spark plug wrenches
  • Fuel line pliers
  • Water pump impeller removal tools
  • Lower unit oil pump kits
  • Battery load testers
  • Tachometers
  • Fuel flow meters
  • Diagnostic software
  • Torque wrenches
  • Grease guns
  • Oil filter wrenches
  • Propeller pullers
  • Powerhead lifting straps
  • Cylinder leak down testers
  • Timing lights
  • Vacuum gauges
  • Fuel pressure gauges

Industry Examples of Outboard Motors (Retail)

Common products and services typical of NAICS Code 441222-18, illustrating the main business activities and contributions to the market.

  • Yamaha outboard motors
  • Mercury outboard motors
  • Evinrude outboard motors
  • Honda outboard motors
  • Suzuki outboard motors
  • Tohatsu outboard motors
  • Nissan outboard motors
  • Johnson outboard motors
  • Four-stroke outboard motors
  • Two-stroke outboard motors
  • Portable outboard motors
  • High-thrust outboard motors
  • Electric outboard motors
  • Trolling motors
  • Outboard motor accessories
  • Outboard motor parts

History

A concise historical narrative of NAICS Code 441222-18 covering global milestones and recent developments within the United States.

  • The outboard motor was invented in 1896 by Norwegian-American inventor Ole Evinrude. The first outboard motors were crude and heavy, but by the 1920s, they had become more reliable and efficient. During World War II, outboard motors were used extensively by the military, and after the war, they became popular with recreational boaters. In the 1950s and 1960s, the introduction of fiberglass boats and more powerful outboard motors led to a boom in the boating industry. In recent years, advancements in technology have led to more fuel-efficient and environmentally friendly outboard motors. In the United States, the outboard motor industry has a long history dating back to the early 1900s. The first outboard motor manufacturer in the US was the Johnson Motor Company, which was founded in 1921. During the 1950s and 1960s, the outboard motor industry experienced significant growth due to the popularity of recreational boating. In recent years, the industry has faced challenges due to the economic recession and increased competition from foreign manufacturers. However, the industry has also seen growth due to advancements in technology and the increasing popularity of boating as a recreational activity.