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NAICS Code 423910-27 Description (8-Digit)

Outboard Motors (Wholesale) is a subdivision of the Sporting and Recreational Goods and Supplies Merchant Wholesalers industry. This industry involves the wholesale distribution of outboard motors, which are propulsion systems for boats that are mounted on the outside of the transom. Outboard motors are used to power a range of watercraft, including fishing boats, pleasure boats, and small commercial vessels. The industry includes wholesalers that distribute new and used outboard motors, as well as parts and accessories for these motors.

Hierarchy Navigation for NAICS Code 423910-27


Tools commonly used in the Outboard Motors (Wholesale) industry for day-to-day tasks and operations.

  • Outboard motor stands
  • Propeller wrenches
  • Compression testers
  • Fuel line pliers
  • Spark plug sockets
  • Water pump impeller tools
  • Lower unit oil pumps
  • Trim tab anodes
  • Fuel filters
  • Battery chargers

Industry Examples of Outboard Motors (Wholesale)

Common products and services typical of NAICS Code 423910-27, illustrating the main business activities and contributions to the market.

  • Yamaha outboard motors
  • Mercury outboard motors
  • Evinrude outboard motors
  • Suzuki outboard motors
  • Honda outboard motors
  • Tohatsu outboard motors
  • Nissan outboard motors
  • Johnson outboard motors
  • Volvo Penta outboard motors
  • Lehr outboard motors

Certifications, Compliance and Licenses for NAICS Code 423910-27 - Outboard Motors (Wholesale)

The specific certifications, permits, licenses, and regulatory compliance requirements within the United States for this industry.

  • National Marine Manufacturers Association (NMMA) Certification: This certification is required for manufacturers of outboard motors to ensure that their products meet safety, environmental, and manufacturing standards set by the NMMA. The certification process includes testing and inspection of the product.
  • Environmental Protection Agency (EPA) Certification: Outboard motors must meet EPA emissions standards to be sold in the US. The certification process includes testing and inspection of the product.
  • Occupational Safety and Health Administration (OSHA) Certification: Wholesale businesses that sell outboard motors must comply with OSHA regulations to ensure a safe working environment for their employees. Certification includes training and inspection.
  • National Association Of Wholesaler-Distributors (NAW) Certification: This certification is designed for wholesale distributors and covers topics such as supply chain management, logistics, and customer service.
  • International Organization for Standardization (ISO) Certification: This certification is not specific to the outboard motor industry but can be obtained by wholesale businesses to demonstrate that they meet international standards for quality management systems.


A concise historical narrative of NAICS Code 423910-27 covering global milestones and recent developments within the United States.

  • The outboard motor was invented in 1896 by Norwegian-American inventor Ole Evinrude. The first outboard motors were crude and heavy, but they quickly became popular with fishermen and boaters. In the early 20th century, outboard motors became more powerful and reliable, and they were used for a wide range of applications, including commercial fishing, transportation, and recreation. During World War II, outboard motors were used extensively by the military, and they played a crucial role in the success of the Allied forces. In recent years, outboard motors have become more efficient and environmentally friendly, and they continue to be an important part of the boating industry. In the United States, the outboard motor industry has a long and storied history. In the early 20th century, companies like Evinrude, Johnson, and Mercury began producing outboard motors for recreational boaters. These motors were initially used for fishing and pleasure boating, but they soon became popular for water skiing and other water sports. During World War II, the U.S. government contracted with these companies to produce outboard motors for military use. After the war, the outboard motor industry boomed, and it became a major part of the U.S. economy. Today, the industry continues to innovate and evolve, with new technologies and designs that make outboard motors more efficient, powerful, and environmentally friendly.

Future Outlook for Outboard Motors (Wholesale)

The anticipated future trajectory of the NAICS 423910-27 industry in the USA, offering insights into potential trends, innovations, and challenges expected to shape its landscape.

  • Growth Prediction: Stable

    The outboard motors (wholesale) industry in the USA is expected to grow in the coming years due to the increasing demand for recreational boating activities. The industry is expected to benefit from the growing popularity of boating activities, which is driven by the increasing disposable income of consumers. Additionally, the industry is expected to benefit from the increasing demand for eco-friendly outboard motors, which are designed to reduce emissions and improve fuel efficiency. The industry is also expected to benefit from the increasing adoption of digital technologies, which are being used to improve the efficiency of supply chain management and enhance customer experience.

Industry Innovations for NAICS Code 423910-27

Recent groundbreaking advancements and milestones in the Outboard Motors (Wholesale) industry, reflecting notable innovations that have reshaped its landscape.

  • Electric Outboard Motors: Electric outboard motors are becoming increasingly popular due to their eco-friendliness and low maintenance requirements.
  • Fuel-Efficient Outboard Motors: Manufacturers are developing outboard motors that are designed to reduce fuel consumption and emissions.
  • Digital Supply Chain Management: Companies are adopting digital technologies to improve the efficiency of supply chain management and reduce costs.
  • Improved Customer Experience: Companies are using digital technologies to enhance customer experience by providing personalized services and support.
  • Lightweight Outboard Motors: Manufacturers are developing lightweight outboard motors that are easier to handle and transport.

NAICS Code 423910-27 - Outboard Motors (Wholesale)

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