NAICS Code 311230-01 - Cereals (Manufacturing)

Marketing Level - NAICS 8-Digit

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NAICS CODE 311230-01
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NAICS Code 311230-01 Description (8-Digit)

Cereals manufacturing is a process of producing ready-to-eat cereals that are consumed as breakfast or snacks. The process involves cleaning, milling, mixing, and shaping of grains and other ingredients to create a range of cereal products. The industry is highly competitive and requires constant innovation to meet the changing consumer preferences and demands. Cereal manufacturers must adhere to strict quality standards and regulations to ensure the safety and nutritional value of their products.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 311230 page

Tools

Tools commonly used in the Cereals (Manufacturing) industry for day-to-day tasks and operations.

  • Milling machines
  • Mixers
  • Extruders
  • Dryers
  • Ovens
  • Sifters
  • Conveyors
  • Packaging machines
  • Weighing scales
  • Metal detectors
  • X-ray machines
  • Lab equipment for quality control
  • Cleaning equipment
  • Cooling equipment
  • Cutting machines
  • Blenders
  • Steamers
  • Sprayers
  • Pumps

Industry Examples of Cereals (Manufacturing)

Common products and services typical of NAICS Code 311230-01, illustrating the main business activities and contributions to the market.

  • Corn flakes
  • Oatmeal
  • Granola
  • Rice Krispies
  • Cheerios
  • Special K
  • Froot Loops
  • Cocoa Puffs
  • Honey Nut Cheerios
  • Cinnamon Toast Crunch
  • Lucky Charms
  • Raisin Bran
  • Shredded Wheat
  • Frosted Flakes
  • Cap'n Crunch
  • Muesli
  • Bran flakes
  • Multi-grain cereals

History

A concise historical narrative of NAICS Code 311230-01 covering global milestones and recent developments within the United States.

  • The manufacturing of cereals has a long history dating back to ancient civilizations such as the Greeks and Romans who made porridge from grains. In the 19th century, the first cold breakfast cereal was invented by Dr. James Caleb Jackson, and in 1894, John Harvey Kellogg created cornflakes. The industry continued to grow, and in the 20th century, new cereals were introduced, such as Cheerios in 1941 and Frosted Flakes in 1952. In recent years, the industry has seen a shift towards healthier options, with the introduction of whole grain and organic cereals. In the United States, the industry has also faced challenges due to the COVID-19 pandemic, with supply chain disruptions and changes in consumer behavior affecting sales.