NAICS Code 45231 General Merchandise Stores, including Warehouse Clubs and Supercenters


Retail Trade


This industry comprises establishments primarily engaged in retailing new goods in general merchandise stores (except department stores). These establishments retail a general line of new merchandise, such as apparel, automotive parts, dry goods, hardware, groceries, housewares, and homefurnishings, with no one merchandise line predominating. Establishments known as warehouse clubs, superstores, or supercenters are included in this industry.

Cross References

Establishments primarily engaged in
  • Retailing a general line of merchandise via electronic home shopping, mail-order, or direct sale: classified in Subsector 454, Nonstore Retailers
  • Retailing a general line of food, known as supermarkets and grocery stores: classified in Industry 44511, Supermarkets and Other Grocery (except Convenience) Stores
  • Retailing automotive parts: classified in Industry 44131, Automotive Parts and Accessories Stores
  • Retailing a general line of new merchandise, known as department stores: classified in Industry 45221, Department Stores
  • Retailing merchandise in catalog showrooms of mail-order houses: classified in Industry 45411, Electronic Shopping and Mail-Order Houses
  • Retailing a general line of new hardware items, known as hardware stores: classified in Industry 44413, Hardware Stores
  • Retailing a general line of new home repair and improvement materials and supplies, known as home centers: classified in Industry 44411, Home Centers
  • Retailing used merchandise: classified in Industry 45331, Used Merchandise Stores.

Illustrative Examples

  • General stores
  • General merchandise catalog showrooms (except catalog mail-order)
  • Variety stores
  • Home and auto supply stores
  • General merchandise trading posts
  • Dollar stores
  • Warehouse clubs (i.e., food and general merchandise)
  • Superstores (i.e., food and general merchandise)

Industry Leaders