CIP 09.0902: Public Relations/Image Management
A program that focuses on the theories and methods for managing the media image of a business, organization, or individual and the communication process with stakeholders, constituencies, audiences, and the general public; and that prepares individuals to function as public relations assistants, technicians, and managers. Includes instruction in public relations theory; related principles of advertising, marketing, and journalism; message/image design; image management; special event management; media relations; community relations; public affairs; and internal communications.
Part of 09 Communication, Journalism, and Related Programs 09.09 Public Relations, Advertising, and Applied Communication
CIP 09.0902 links to 6 SOC 2018 occupations in the NCES and BLS crosswalk.
- 6SOC 2018 occupations
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Questions about this crosswalk
Which occupations match CIP 09.0902?
CIP 09.0902 links to 6 SOC 2018 occupations in the NCES and BLS crosswalk. The match list on this page links each occupation.
Does this crosswalk show where graduates work?
No. A CIP to SOC match describes occupations a graduate may enter. It does not report employment counts or a placement rate.
Official crosswalk: NCES and BLS, CIP 2020 to SOC 2018. NCES CIP 2020.