Tools commonly used in the Laser Tag industry for day-to-day tasks and operations.

• Laser Tag guns
• Infrared sensors
• Scoreboards
• Obstacles and barriers
• Sound systems
• Lighting equipment
• Protective gear (e.g. vests, helmets)
• Computer software for game management
• Charging stations for guns and sensors
• Maintenance tools (e.g. screwdrivers, pliers)

Common products and services typical of NAICS Code 713990-60, illustrating the main business activities and contributions to the market.

• Indoor Laser Tag arenas
• Outdoor Laser Tag parks
• Laser Tag equipment rental companies
• Laser Tag birthday party venues
• Laser Tag team building events
• Laser Tag tournaments
• Laser Tag leagues
• Laser Tag equipment manufacturers
• Laser Tag game design companies
• Laser Tag franchise businesses

The specific certifications, permits, licenses, and regulatory compliance requirements within the United States for this industry.

• National Entertainment Network (NEN) Laser Tag Certification: This certification is provided by the National Entertainment Network (NEN) and is required for all laser tag operators in the United States. It covers the safe operation of laser tag equipment, proper maintenance, and customer safety.
• National Rifle Association (NRA) Range Safety Officer Certification: This certification is required for laser tag operators who use laser tag equipment that resembles firearms. It covers the safe handling of firearms, range safety, and emergency procedures.
• Occupational Safety and Health Administration (OSHA) Laser Safety Certification: This certification is required for laser tag operators who use high-powered lasers. It covers the safe use of lasers, proper maintenance, and customer safety.
• International Laser Tag Association (ILTA) Certification: This certification is provided by the International Laser Tag Association (ILTA) and covers the safe operation of laser tag equipment, proper maintenance, and customer safety.
• American Red Cross First Aid and CPR Certification: This certification is required for laser tag operators who provide first aid and CPR to customers. It covers basic first aid, CPR, and AED training.

A concise historical narrative of NAICS Code 713990-60 covering global milestones and recent developments within the United States.

• Laser Tag was invented in 1979 by George Carter III and was first introduced to the public in 1984. The first commercial Laser Tag arena was opened in Dallas, Texas in 1985. The industry grew rapidly in the 1990s, with the introduction of new technologies such as infrared and radio-frequency identification. In the early 2000s, Laser Tag arenas began to incorporate more advanced technology, such as interactive targets and video game-style scoring systems. In recent years, Laser Tag has become more popular as a team-building activity for corporate events and as a birthday party destination for children. In the United States, Laser Tag has seen a resurgence in popularity in recent years. Many Laser Tag arenas have updated their facilities with new technology, such as augmented reality and virtual reality. Some arenas have also begun to offer Laser Tag as a mobile service, bringing the game to customers' homes or other locations. In addition, Laser Tag has become a popular activity for bachelor and bachelorette parties, as well as for team-building events for businesses. Overall, the Laser Tag industry in the United States is thriving and continues to attract new customers.

The anticipated future trajectory of the NAICS 713990-60 industry in the USA, offering insights into potential trends, innovations, and challenges expected to shape its landscape.

• Growth Prediction: Growing

  The future outlook for the Laser Tag industry in the USA is positive. The industry is expected to grow in the coming years due to the increasing popularity of indoor entertainment activities. The rise of virtual reality and augmented reality technologies is also expected to boost the industry's growth. The industry is also expected to benefit from the growing trend of experiential entertainment, where consumers are looking for unique and immersive experiences. The industry is also expected to benefit from the increasing popularity of team-building activities among corporates. The industry is expected to face challenges due to the COVID-19 pandemic, but it is expected to recover in the coming years as the pandemic subsides.

Recent groundbreaking advancements and milestones in the Laser Tag industry, reflecting notable innovations that have reshaped its landscape.

• Mobile Laser Tag: Mobile Laser Tag is a recent innovation in the Laser Tag industry. It involves taking the Laser Tag experience to the customer's location, making it more convenient for customers to enjoy the game. This innovation has been well received by customers, and it has helped to increase the industry's revenue.
• Virtual Reality Laser Tag: Virtual Reality Laser Tag is another recent innovation in the Laser Tag industry. It involves using virtual reality technology to create a more immersive Laser Tag experience. This innovation has helped to attract more customers to the industry, especially younger customers who are more tech-savvy.
• Themed Laser Tag Arenas: Themed Laser Tag Arenas are another recent innovation in the Laser Tag industry. It involves creating Laser Tag arenas with different themes, such as space, jungle, or medieval. This innovation has helped to create a more immersive Laser Tag experience for customers, and it has helped to increase the industry's revenue.
• Laser Tag Tournaments: Laser Tag Tournaments are another recent innovation in the Laser Tag industry. It involves organizing Laser Tag tournaments where players can compete against each other. This innovation has helped to attract more customers to the industry, especially competitive customers who are looking for a challenge.
• Laser Tag for Corporate Events: Laser Tag for Corporate Events is another recent innovation in the Laser Tag industry. It involves offering Laser Tag as a team-building activity for corporates. This innovation has helped to attract more corporate customers to the industry, and it has helped to increase the industry's revenue.

This section provides an extensive list of essential materials, equipment and services that are integral to the daily operations and success of the Laser Tag industry. It highlights the primary inputs that Laser Tag professionals rely on to perform their core tasks effectively, offering a valuable resource for understanding the critical components that drive industry activities.

Equipment

Arena Obstacles: Physical structures such as walls, barriers, and props that create a dynamic playing environment, allowing for strategic gameplay and hiding spots.

Laser Tag Guns: Handheld devices that emit infrared beams, allowing players to tag opponents during gameplay, essential for the core mechanics of the game.

Lighting Effects: Specialized lighting systems that create visual effects within the arena, contributing to the overall ambiance and excitement of the game.

Safety Goggles: Protective eyewear that ensures player safety during gameplay, preventing injuries from accidental impacts or debris.

Scoreboards: Devices that display real-time scores and statistics during games, enhancing competitiveness and engagement among players.

Sound Systems: Audio equipment that plays music and sound effects during games, adding to the excitement and engagement of the laser tag experience.

Vests with Sensors: Wearable gear equipped with sensors that detect hits from opponents' laser tag guns, providing feedback to players and enhancing the gaming experience.

Material

First Aid Kits: Essential supplies for addressing minor injuries that may occur during gameplay, ensuring player safety and compliance with health regulations.

Game Software: Computer programs that manage game rules, scoring, and player statistics, crucial for organizing matches and tracking performance.

Promotional Materials: Marketing items such as flyers, banners, and social media content used to attract customers and promote laser tag events.

Themed Decorations: Decorative items that enhance the atmosphere of the laser tag arena, creating immersive environments that attract players and enhance their experience.

Service

Customer Support Services: Support systems that assist players with inquiries and issues, enhancing customer satisfaction and loyalty.

Event Hosting Services: Professional services that assist in organizing and managing laser tag events, including birthday parties and corporate team-building activities.

Maintenance and Repair Services: Services that ensure all laser tag equipment is functioning properly, essential for maintaining a safe and enjoyable gaming environment.

Training Programs: Courses designed to educate staff on safety protocols, equipment usage, and customer service, ensuring a high-quality experience for participants.

Explore a detailed compilation of the unique products and services offered by the Laser Tag industry. This section provides precise examples of how each item is utilized, showcasing the diverse capabilities and contributions of the Laser Tag to its clients and markets. This section provides an extensive list of essential materials, equipment and services that are integral to the daily operations and success of the Laser Tag industry. It highlights the primary inputs that Laser Tag professionals rely on to perform their core tasks effectively, offering a valuable resource for understanding the critical components that drive industry activities.

Equipment

Arena Obstacles: These physical structures, such as walls, barriers, and hiding spots, are strategically placed within the arena to create a dynamic environment for gameplay. They enhance strategy and engagement, making the game more exciting and challenging.

Laser Tag Guns: These handheld infrared-emitting devices are essential for gameplay, allowing players to tag opponents by aiming and shooting at sensors worn by others. They are designed for comfort and accuracy, enhancing the overall gaming experience.

Lighting and Sound Systems: Specialized lighting and sound effects are used to create an immersive atmosphere within the arena, enhancing the overall experience and excitement of the game. This equipment is crucial for setting the mood and engaging players.

Protective Vests: Worn by players during the game, these vests are equipped with sensors that detect hits from laser tag guns. They provide a safe and immersive experience, allowing players to engage in competitive play without the risk of injury.

Score Tracking Systems: Advanced technology used to track player scores and performance during matches, providing real-time feedback and statistics. This enhances competitiveness and allows players to monitor their progress and achievements.

Service

Event Hosting Services: This service includes the planning and execution of special events such as birthday parties, corporate outings, and team-building exercises, providing a fun and interactive environment for guests to enjoy laser tag.

Laser Tag Game Sessions: Organized gameplay sessions where participants engage in laser tag matches, often facilitated by staff who explain rules and ensure safety. These sessions are popular for birthday parties, corporate events, and team-building activities.

Membership Programs: Offering regular players the option to join membership programs that provide benefits such as discounts on game sessions, exclusive access to events, and other perks, fostering a loyal customer base.

Safety Briefings: Pre-game sessions where players are informed about safety rules and gameplay etiquette, ensuring a safe and enjoyable experience for all participants. These briefings are essential for maintaining a fun environment.

Team Building Activities: Facilitated sessions that use laser tag as a tool for team building, promoting collaboration and communication among participants. These activities are often tailored to corporate groups looking to strengthen team dynamics.

A thorough examination of the Laser Tag industry’s external dynamics, focusing on the political, economic, social, technological, legal, and environmental factors that shape its operations and strategic direction.

Political Factors

Economic Factors

Social Factors

Technological Factors

Legal Factors

Economical Factors

An in-depth look at the Laser Tag industry's value chain, highlighting its role, key activities, and efficiency strategies, along with its unique value drivers and competitive strengths.

Value Chain Position

Category: Service Provider
Value Stage: Final
Description: Laser Tag operates as a service provider in the recreational sector, focusing on delivering immersive entertainment experiences. The industry engages in creating engaging environments where players can participate in competitive gameplay, emphasizing customer enjoyment and safety.

Upstream Industries

Downstream Industries

Primary Activities

Operations: Core processes involve setting up the laser tag arena, managing game sessions, and ensuring player safety. Staff are trained to operate equipment, enforce rules, and facilitate gameplay, ensuring a smooth and enjoyable experience for all participants. Quality management practices include regular maintenance of equipment and safety checks to enhance customer satisfaction and safety.

Marketing & Sales: Marketing strategies often include social media promotions, partnerships with local schools and organizations, and special event offerings. Customer relationship practices focus on engaging with players through loyalty programs and feedback mechanisms to improve services. Sales processes typically involve online booking systems and on-site ticket sales, ensuring convenience for customers.

Support Activities

Infrastructure: Management systems include booking and scheduling software that streamlines operations and enhances customer experience. Organizational structures often consist of a management team overseeing operations, marketing, and customer service, ensuring efficient functioning of the venue. Planning systems are crucial for managing peak times and special events effectively.

Human Resource Management: Workforce requirements include trained staff for game facilitation, customer service, and maintenance roles. Training programs focus on safety protocols, customer engagement, and equipment handling, ensuring staff are well-prepared to deliver quality experiences. Industry-specific skills include knowledge of gaming technology and customer service best practices.

Technology Development: Key technologies include laser tag equipment, arena design software, and customer management systems. Innovation practices focus on enhancing gameplay experiences through new technologies and game formats. Industry-standard systems often involve regular upgrades to equipment and software to maintain competitive offerings.

Procurement: Sourcing strategies involve establishing relationships with suppliers of gaming equipment and arena materials. Supplier relationship management is crucial for ensuring timely delivery of quality inputs, while purchasing practices often emphasize cost-effectiveness and reliability.

Value Chain Efficiency

Process Efficiency: Operational effectiveness is measured through customer throughput and satisfaction ratings. Common efficiency measures include tracking game session durations and staff performance metrics to optimize operations. Industry benchmarks are established based on customer feedback and competitive analysis.

Integration Efficiency: Coordination methods involve regular communication between staff, suppliers, and customers to ensure alignment on operational needs and customer expectations. Communication systems often include digital platforms for real-time updates on bookings and customer inquiries.

Resource Utilization: Resource management practices focus on optimizing staff schedules and equipment usage to minimize downtime. Optimization approaches may involve analyzing customer flow patterns to enhance service delivery, adhering to industry standards for operational efficiency.

Value Chain Summary

Key Value Drivers: Primary sources of value creation include high-quality gaming experiences, effective marketing strategies, and strong customer relationships. Critical success factors involve maintaining equipment quality and enhancing customer engagement through innovative offerings.

Competitive Position: Sources of competitive advantage include the ability to provide unique and immersive experiences that differentiate venues from competitors. Industry positioning is influenced by location, facility design, and the quality of customer service, impacting market dynamics.

Challenges & Opportunities: Current industry challenges include competition from alternative entertainment options and the need for continuous innovation to attract customers. Future trends may involve integrating technology into gameplay and expanding offerings to include themed events, presenting opportunities for growth and enhanced customer engagement.

A focused SWOT analysis that examines the strengths, weaknesses, opportunities, and threats facing the Laser Tag industry within the US market. This section provides insights into current conditions, strategic interactions, and future growth potential.

Strengths

Industry Infrastructure and Resources: The industry benefits from a well-developed infrastructure that includes specialized arenas designed for laser tag gameplay, equipped with advanced technology for tracking and scoring. This strong infrastructure supports efficient operations and enhances customer experiences, with many facilities investing in modern designs to attract a diverse clientele.

Technological Capabilities: Technological advancements in laser tag equipment, such as improved infrared sensors and game management software, provide significant advantages. The industry is characterized by a moderate level of innovation, with companies developing proprietary systems that enhance gameplay and customer engagement, ensuring competitiveness in the market.

Market Position: The industry holds a strong position within the broader entertainment sector, appealing to both children and adults. Brand recognition and customer loyalty contribute to its competitive strength, although there is ongoing pressure from alternative recreational activities.

Financial Health: Financial performance across the industry is generally strong, with many facilities reporting healthy profit margins and stable revenue growth. The financial health is supported by consistent demand for recreational activities, although fluctuations in consumer spending can impact profitability.

Supply Chain Advantages: The industry enjoys robust supply chain networks that facilitate efficient procurement of equipment and maintenance services. Strong relationships with suppliers enhance operational efficiency, allowing for timely updates and repairs of laser tag systems, which is critical for maintaining customer satisfaction.

Workforce Expertise: The labor force in this industry is skilled and knowledgeable, with many employees trained in customer service and game management. This expertise contributes to high operational standards and customer experiences, although there is a need for ongoing training to keep pace with technological advancements.

Weaknesses

Structural Inefficiencies: Some facilities face structural inefficiencies due to outdated equipment or inadequate arena layouts, leading to increased operational costs. These inefficiencies can hinder competitiveness, particularly when compared to more modernized operations that offer enhanced experiences.

Cost Structures: The industry grapples with rising costs associated with equipment maintenance, staffing, and facility upkeep. These cost pressures can squeeze profit margins, necessitating careful management of pricing strategies and operational efficiencies to remain competitive.

Technology Gaps: While some facilities are technologically advanced, others lag in adopting new gaming technologies. This gap can result in lower customer satisfaction and higher operational costs, impacting overall competitiveness in the market.

Resource Limitations: The industry is vulnerable to fluctuations in the availability of high-quality equipment and technology, particularly due to supply chain disruptions. These resource limitations can disrupt operations and impact customer experiences.

Regulatory Compliance Issues: Navigating local regulations regarding safety and operational standards poses challenges for many facilities. Compliance costs can be significant, and failure to meet regulatory standards can lead to penalties and reputational damage.

Market Access Barriers: Entering new markets can be challenging due to established competition and regulatory hurdles. Facilities may face difficulties in gaining necessary permits or meeting local regulations, limiting growth opportunities.

Opportunities

Market Growth Potential: There is significant potential for market growth driven by increasing consumer interest in interactive and immersive entertainment experiences. The trend towards group activities and team-building events presents opportunities for facilities to expand their offerings and capture new market segments.

Emerging Technologies: Advancements in gaming technologies, such as augmented reality and mobile integration, offer opportunities for enhancing the laser tag experience. These technologies can lead to increased customer engagement and operational efficiency.

Economic Trends: Favorable economic conditions, including rising disposable incomes and increased spending on entertainment, support growth in the laser tag market. As consumers prioritize unique recreational experiences, demand for laser tag facilities is expected to rise.

Regulatory Changes: Potential regulatory changes aimed at promoting safe recreational activities could benefit the industry. Facilities that adapt to these changes by enhancing safety protocols may gain a competitive edge and attract more customers.

Consumer Behavior Shifts: Shifts in consumer preferences towards interactive and social entertainment create opportunities for growth. Facilities that align their offerings with these trends can attract a broader customer base and enhance brand loyalty.

Threats

Competitive Pressures: Intense competition from both traditional entertainment venues and emerging recreational activities poses a significant threat to market share. Facilities must continuously innovate and differentiate their offerings to maintain a competitive edge in a crowded marketplace.

Economic Uncertainties: Economic fluctuations, including inflation and changes in consumer spending habits, can impact demand for laser tag experiences. Facilities must remain agile to adapt to these uncertainties and mitigate potential impacts on sales.

Regulatory Challenges: The potential for stricter regulations regarding safety and operational standards can pose challenges for the industry. Facilities must invest in compliance measures to avoid penalties and ensure customer safety.

Technological Disruption: Emerging technologies in alternative entertainment options could disrupt the market for laser tag. Facilities need to monitor these trends closely and innovate to stay relevant in the evolving entertainment landscape.

Environmental Concerns: Increasing scrutiny on environmental sustainability practices poses challenges for the industry. Facilities must adopt sustainable practices to meet consumer expectations and regulatory requirements.

SWOT Summary

Strategic Position: The industry currently enjoys a strong market position, bolstered by robust consumer demand for interactive entertainment. However, challenges such as rising costs and competitive pressures necessitate strategic innovation and adaptation to maintain growth. The future trajectory appears promising, with opportunities for expansion into new markets and product lines, provided that facilities can navigate the complexities of regulatory compliance and supply chain management.

Key Interactions

Growth Potential: The growth prospects for the industry are robust, driven by increasing consumer demand for interactive and immersive experiences. Key growth drivers include the rising popularity of group activities, advancements in gaming technologies, and favorable economic conditions. Market expansion opportunities exist in both urban and suburban areas, particularly as consumers seek out unique recreational experiences. However, challenges such as resource limitations and regulatory compliance must be addressed to fully realize this potential. The timeline for growth realization is projected over the next five to ten years, contingent on successful adaptation to market trends and consumer preferences.

Risk Assessment: The overall risk level for the industry is moderate, with key risk factors including economic uncertainties, competitive pressures, and supply chain vulnerabilities. Industry players must be vigilant in monitoring external threats, such as changes in consumer behavior and regulatory landscapes. Effective risk management strategies, including diversification of suppliers and investment in technology, can mitigate potential impacts. Long-term risk management approaches should focus on sustainability and adaptability to changing market conditions. The timeline for risk evolution is ongoing, necessitating proactive measures to safeguard against emerging threats.

Strategic Recommendations

An exploration of how geographic and site-specific factors impact the operations of the Laser Tag industry in the US, focusing on location, topography, climate, vegetation, zoning, infrastructure, and cultural context.

Location: Laser Tag operations thrive in urban and suburban areas with high population density, as these locations provide a larger customer base. Regions with a strong entertainment culture, such as metropolitan areas, are particularly suitable due to the demand for recreational activities. Accessibility to major transportation routes enhances customer convenience, while proximity to schools and community centers can drive group bookings for events like birthday parties and team-building exercises.

Topography: Facilities for Laser Tag typically require large indoor spaces that can accommodate various obstacles and barriers for gameplay. Flat, open areas are ideal for constructing arenas, while urban settings often necessitate multi-story designs to maximize space. The terrain must support the structural integrity of the facility, ensuring safety and accessibility for all players. Locations with existing commercial buildings can be advantageous, as they may reduce construction costs and expedite the opening of new venues.

Climate: Indoor Laser Tag operations are less affected by external climate conditions, but facilities must maintain a controlled environment to ensure player comfort and equipment functionality. Seasonal variations can influence customer turnout, with summer months potentially seeing increased attendance due to school holidays. However, facilities must be equipped with adequate heating and cooling systems to manage indoor temperatures effectively, ensuring a pleasant experience year-round.

Vegetation: While vegetation does not directly impact Laser Tag operations, facilities must consider landscaping for aesthetic appeal and compliance with local regulations. Maintaining clear sightlines and safe perimeters around the facility is essential for security. Additionally, environmental considerations may require the management of nearby natural habitats to prevent interference with operations and ensure compliance with local zoning laws.

Zoning and Land Use: Laser Tag facilities typically require commercial zoning classifications that permit recreational activities. Local regulations may dictate specific requirements for building codes, safety standards, and noise levels. Permits for operation often include health and safety inspections, and facilities must adhere to occupancy limits to ensure player safety. Variations in zoning laws across regions can affect the feasibility of establishing new venues, particularly in densely populated urban areas.

Infrastructure: Critical infrastructure for Laser Tag operations includes reliable utilities such as electricity and water, essential for lighting, sound systems, and equipment maintenance. Adequate parking facilities are necessary to accommodate customers, while transportation access must facilitate easy arrival for groups. Communication infrastructure, including internet connectivity, is vital for managing bookings and customer engagement through online platforms. Facilities may also require specialized systems for managing game equipment and customer interactions.

Cultural and Historical: The acceptance of Laser Tag facilities often hinges on community perceptions of recreational activities. In regions with a strong culture of family entertainment, these operations are generally well-received and can contribute positively to local economies. Historical presence in certain areas may foster familiarity and support for new venues. However, community outreach and engagement are crucial to address any concerns regarding noise or traffic generated by events, ensuring a harmonious relationship with local residents.

A detailed overview of the Laser Tag industry’s market dynamics, competitive landscape, and operational conditions, highlighting the unique factors influencing its day-to-day activities.

Market Overview

Market Size: Medium

Description: This industry encompasses facilities that provide laser tag experiences, where players engage in competitive gameplay using infrared-emitting devices in specially designed arenas. Operations include maintaining equipment, managing game sessions, and ensuring a safe and engaging environment for participants.

Market Stage: Growth. The industry is experiencing growth as more facilities open and existing ones expand their offerings, driven by increased interest in interactive entertainment and team-building activities.

Geographic Distribution: Regional. Facilities are typically located in urban and suburban areas with high foot traffic, often near shopping centers or entertainment complexes to attract a diverse customer base.

Characteristics

Market Structure

Market Concentration: Fragmented. The market is characterized by a variety of independent operators and small chains, with no single entity dominating the landscape, allowing for diverse offerings and competitive pricing.

Segments

Distribution Channels

Success Factors

Demand Analysis

Demand Drivers

Competitive Landscape

Entry Barriers

Business Models

Operating Environment