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NAICS Code 711190-03 Description (8-Digit)

Celebrity Brokers is a subdivision of the Other Performing Arts Companies industry that specializes in representing and managing the careers of high-profile individuals in the entertainment industry. These brokers act as intermediaries between celebrities and potential employers, negotiating contracts and securing deals on behalf of their clients. They also provide guidance and advice to their clients on career decisions, public image, and personal branding.

Hierarchy Navigation for NAICS Code 711190-03

Parent Code (less specific)

Tools

Tools commonly used in the Celebrity Brokers industry for day-to-day tasks and operations.

  • Talent databases
  • Contract management software
  • Social media analytics tools
  • Public relations software
  • Event planning software
  • Financial management software
  • Casting websites
  • Industry publications
  • Networking platforms
  • Branding and marketing tools

Industry Examples of Celebrity Brokers

Common products and services typical of NAICS Code 711190-03, illustrating the main business activities and contributions to the market.

  • Celebrity endorsements
  • Film and television appearances
  • Music tours and concerts
  • Public speaking engagements
  • Product launches
  • Fashion collaborations
  • Book deals
  • Social media sponsorships
  • Charity events
  • Brand partnerships

Certifications, Compliance and Licenses for NAICS Code 711190-03 - Celebrity Brokers

The specific certifications, permits, licenses, and regulatory compliance requirements within the United States for this industry.

  • Talent Agency License: A talent agency license is required for any individual or company that represents artists for employment in the entertainment industry. The license is issued by the state in which the agency operates. The license ensures that the agency is operating legally and ethically and protects the artists from exploitation. The requirements for the license vary by state.
  • Business License: A business license is required for any company operating in the US. The license ensures that the company is operating legally and paying taxes. The requirements for the license vary by state and city.
  • Entertainment Work Permit: An entertainment work permit is required for minors under the age of 18 who are employed in the entertainment industry. The permit is issued by the state in which the minor is working. The permit ensures that the minor is working in a safe and legal environment. The requirements for the permit vary by state.
  • Music Licensing: Music licensing is required for any company that uses music in their productions. The license ensures that the company is legally allowed to use the music and that the artist is compensated for their work. The requirements for the license vary by the type of use and the organization issuing the license.
  • Contracts: Contracts are essential for any company operating in the entertainment industry. Contracts ensure that all parties involved in a production understand their roles and responsibilities and are compensated fairly. Contracts can be drafted by lawyers or obtained from industry organizations.

History

A concise historical narrative of NAICS Code 711190-03 covering global milestones and recent developments within the United States.

  • The "Celebrity Brokers" industry has a long history dating back to the early 20th century when Hollywood emerged as the center of the entertainment industry. The industry started with agents who represented actors and actresses in the film industry. In the 1950s, the industry expanded to include music artists, and in the 1970s, sports agents emerged as a new category of celebrity brokers. In recent years, the industry has seen significant growth due to the rise of social media and the increasing demand for influencers. In the United States, the industry has become more diverse, with brokers representing not only actors, musicians, and athletes but also social media influencers, reality TV stars, and other public figures.

Future Outlook for Celebrity Brokers

The anticipated future trajectory of the NAICS 711190-03 industry in the USA, offering insights into potential trends, innovations, and challenges expected to shape its landscape.

  • Growth Prediction: Growing

    The future outlook for the Celebrity Brokers industry in the USA is positive. The industry is expected to grow in the coming years due to the increasing demand for celebrity endorsements and sponsorships. As social media continues to play a significant role in marketing, more companies are turning to celebrities to promote their products and services. Additionally, the rise of influencer marketing has created new opportunities for celebrity brokers to connect brands with social media influencers. However, the industry may face challenges in the form of increased competition and changing consumer preferences. Overall, the industry is expected to continue growing in the coming years.

Industry Innovations for NAICS Code 711190-03

Recent groundbreaking advancements and milestones in the Celebrity Brokers industry, reflecting notable innovations that have reshaped its landscape.

  • Celebrity brokers are increasingly using data analytics to identify the most effective celebrity endorsements for their clients. By analyzing social media engagement and other metrics, brokers can determine which celebrities are most likely to resonate with a particular audience.
  • Some celebrity brokers are now offering virtual meet-and-greets as a way for fans to connect with their favorite celebrities during the pandemic. This has created a new revenue stream for brokers and allowed fans to interact with celebrities in a safe and socially distant way.
  • The rise of social media has created new opportunities for celebrity brokers to connect brands with social media influencers. By partnering with influencers, brands can reach a wider audience and tap into the influencer's loyal fan base.
  • Some celebrity brokers are now offering crisis management services to help celebrities navigate negative publicity. This can include developing a crisis communication plan, managing social media accounts, and coordinating with the media.
  • Celebrity brokers are increasingly using technology to streamline the booking process. Some brokers now offer online booking platforms that allow clients to browse and book celebrities directly. This has made the booking process more efficient and accessible for clients.

NAICS Code 711190-03 - Celebrity Brokers

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