NAICS Code 713950 - Bowling Centers

Government Level - NAICS 6-Digit - Updated to 2022 NAICS

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Total Verified Companies: 2,650
Contact Emails: 3,421
Company Websites: 2,063
Phone Numbers: 2,507
Business Addresses: 2,650
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NAICS CODE 713950
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NAICS Code 713950 Description

This industry comprises establishments engaged in operating bowling centers. These establishments often provide food and beverage services. Source: Census.gov - NAICS 2022 compliant

NAICS Code 713950 - Bowling Centers is a final level code of the “Arts, Entertainment, and Recreation” Sector. There are 2,650 companies verified as active in this industry in the USA with an estimated employment of 69,636 people.

Industry Sector

Arts, Entertainment, and Recreation

Annual Payroll

$1,061,562,000

Total Revenue

$3,571,732,000

SBA Size Standard

Annual Revenue Limit of $8,000,000

Parent Category - 5-digit Level (less specific)

Marketing: NAICS Codes (8-digit) for Bowling Centers

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Industry Examples of NAICS 713950

Common types of examples within NAICS Code 713950 - Bowling Centers are:

  • Bowling alleys
  • Bowling centers
  • Candle pin bowling alleys
  • Candle pin bowling centers
  • Duck pin bowling alleys
  • Duck pin bowling centers
  • Five pin bowling centers
  • Ten pin bowling alleys
  • Ten pin bowling centers

Industry Image

Example photo for industry NAICS 713950 - Bowling Centers. This image represents an activity or product found in this industry.

Companies

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Industry Executives

Would you like to email executives in NAICS Code 713950 - Bowling Centers? Below are some of the common job titles available to be targeted.

  • Business Development
  • Chairman
  • C-Level
  • Director
  • Engineering
  • Executive Director
  • Facilities
  • Finance
  • Human Resource
  • IT
  • Manager
  • Marketing
  • Manufacturing
  • Operations
  • Owner
  • Partner
  • President
  • Principal
  • Purchasing
  • Sales
  • Vice President

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Executive Email List

Innovations and Milestones in Bowling Centers (NAICS Code: 713950)

An In-Depth Look at Recent Innovations and Milestones in the Bowling Centers Industry: Understanding Their Context, Significance, and Influence on Industry Practices and Consumer Behavior.

  • Smart Bowling Systems

    Type: Innovation

    Description: The introduction of smart bowling systems integrates technology into the bowling experience, allowing bowlers to track scores digitally, access game statistics, and engage with interactive features through mobile apps. This innovation enhances user engagement and provides a modern twist to traditional bowling.

    Context: The rise of mobile technology and the increasing demand for interactive entertainment experiences have driven the adoption of smart systems in bowling centers. As consumers seek more personalized and engaging activities, centers have embraced these technologies to attract a younger demographic.

    Impact: Smart bowling systems have transformed the customer experience, leading to increased customer retention and satisfaction. This innovation has also encouraged centers to offer competitive leagues and events, enhancing community engagement and driving revenue growth.

  • Enhanced Food and Beverage Offerings

    Type: Milestone

    Description: Many bowling centers have expanded their food and beverage services to include gourmet dining options, craft beers, and specialty cocktails. This shift reflects a broader trend of integrating dining experiences with recreational activities, appealing to a wider audience.

    Context: As consumer preferences have evolved towards unique dining experiences, bowling centers have adapted by enhancing their menus and overall service quality. This change has been influenced by the growing popularity of food and beverage pairings in entertainment venues.

    Impact: The enhancement of food and beverage offerings has significantly increased revenue streams for bowling centers, transforming them into social hubs rather than just recreational facilities. This milestone has also fostered competition among centers to provide exceptional dining experiences, influencing market dynamics.

  • Bowling Center Renovations and Theming

    Type: Milestone

    Description: Renovations and theming of bowling centers have become a significant trend, with establishments redesigning their interiors to create immersive environments that reflect local culture or popular themes. This includes modern decor, lighting, and entertainment options.

    Context: The competitive landscape of entertainment venues has prompted bowling centers to invest in renovations to attract customers. The trend towards themed experiences has been fueled by consumer desires for unique and memorable outings.

    Impact: These renovations have revitalized the bowling industry, drawing in new customers and enhancing the overall experience. Theming has also allowed centers to differentiate themselves in a crowded market, fostering brand loyalty and repeat visits.

  • Virtual Reality Bowling Experiences

    Type: Innovation

    Description: The introduction of virtual reality (VR) bowling experiences allows players to engage in immersive bowling games that blend physical and digital elements. This innovation offers a unique twist on traditional bowling, appealing to tech-savvy consumers.

    Context: The advancement of VR technology and its decreasing costs have made it feasible for bowling centers to incorporate these experiences. As consumers increasingly seek out innovative entertainment options, VR bowling has emerged as a popular attraction.

    Impact: Virtual reality bowling has opened new revenue streams and attracted a diverse audience, including gamers and families. This innovation has positioned bowling centers as leaders in entertainment technology, enhancing their competitive edge.

  • Sustainability Initiatives

    Type: Milestone

    Description: Many bowling centers have implemented sustainability initiatives, such as energy-efficient lighting, water conservation measures, and waste reduction programs. These efforts reflect a growing commitment to environmental responsibility within the industry.

    Context: Increasing awareness of environmental issues and consumer demand for sustainable practices have prompted bowling centers to adopt greener operations. Regulatory pressures and incentives have also played a role in encouraging these initiatives.

    Impact: Sustainability initiatives have not only reduced operational costs for bowling centers but have also enhanced their brand image among environmentally conscious consumers. This milestone has encouraged a broader industry shift towards sustainable practices, influencing consumer preferences and market trends.

Required Materials or Services for Bowling Centers

This section provides an extensive list of essential materials, equipment and services that are integral to the daily operations and success of the Bowling Centers industry. It highlights the primary inputs that Bowling Centers professionals rely on to perform their core tasks effectively, offering a valuable resource for understanding the critical components that drive industry activities.

Equipment

Ball Return Systems: Mechanisms that transport the bowling balls back to the players after each roll, essential for maintaining game flow and convenience.

Bowling Balls: Specially designed balls that bowlers use to knock down pins, varying in weight and size to accommodate different player preferences.

Bowling Lanes: The primary playing surface where bowlers roll their balls towards the pins, essential for the core activity of bowling.

Karaoke Machines: Entertainment systems that provide music and lyrics for singing, adding an extra layer of fun to the bowling experience.

Lighting Systems: Specialized lighting that enhances the atmosphere of the bowling center, crucial for creating an inviting and enjoyable environment.

Pinsetters: Automated machines that reset the bowling pins after each frame, crucial for maintaining the flow of the game.

Rental Shoes: Specialized footwear that bowlers wear to ensure proper sliding and grip on the lanes, essential for safety and performance.

Scoreboards: Electronic or manual displays that track and show players' scores during games, vital for competitive play and engagement.

Service

Coaching and Training Programs: Instructional services that help bowlers improve their skills, fostering a community of engaged and skilled players.

Event Hosting Services: Organizing and managing events such as birthday parties or corporate gatherings, which can significantly boost revenue and customer engagement.

Food and Beverage Services: Offering a variety of food and drinks to enhance the bowling experience, encouraging longer stays and increased customer satisfaction.

Maintenance Services: Regular upkeep and repair services for bowling equipment and facilities, ensuring safety and optimal performance for all users.

Material

Bowling Lane Markers: Markers that indicate various scoring zones on the lanes, important for guiding bowlers and enhancing gameplay.

Cleaning Supplies: Products used to maintain cleanliness and hygiene in the bowling center, essential for customer satisfaction and health compliance.

Lane Oil: A specialized oil applied to the lanes to affect ball movement and scoring, critical for maintaining lane conditions and game fairness.

Products and Services Supplied by NAICS Code 713950

Explore a detailed compilation of the unique products and services offered by the industry. This section provides precise examples of how each item is utilized, showcasing the diverse capabilities and contributions of the to its clients and markets. This section provides an extensive list of essential materials, equipment and services that are integral to the daily operations and success of the industry. It highlights the primary inputs that professionals rely on to perform their core tasks effectively, offering a valuable resource for understanding the critical components that drive industry activities.

Service

Bowling Instruction and Coaching: Some centers provide professional bowling instruction and coaching services, helping beginners learn the fundamentals and improving the skills of more experienced bowlers. This service is valuable for those looking to enhance their game and enjoy bowling more competitively.

Bowling Lane Rentals: Bowling centers provide rental services for bowling lanes, allowing customers to reserve lanes for recreational play, parties, or leagues. This service is essential for facilitating social gatherings and competitive events, ensuring that guests have a dedicated space to enjoy bowling.

Bowling Leagues and Tournaments: Bowling centers organize leagues and tournaments, providing structured competition for bowlers of all skill levels. This service fosters community engagement and encourages regular participation, making bowling a social and competitive activity.

Food and Beverage Services: Many bowling centers feature on-site dining options, serving a variety of food and beverages. This service enhances the overall experience by allowing customers to enjoy meals and drinks while bowling, making it a popular choice for family outings and social events.

Party Packages: Bowling centers often offer party packages that include lane reservations, food, and drinks for groups celebrating birthdays or special events. These packages are designed to provide a hassle-free experience for hosts, making it easy to plan memorable gatherings.

Shoe Rentals: To enhance the bowling experience, centers offer shoe rental services, providing customers with specialized bowling shoes that improve performance and safety. This service is crucial for those who do not own their own shoes, ensuring that all participants can enjoy the game comfortably.

Equipment

Ball Return Systems: Bowling centers are equipped with ball return systems that ensure a smooth and efficient process for returning balls to players after they are rolled. This equipment is crucial for maintaining the flow of the game and enhancing the overall bowling experience.

Bowling Balls: Bowling centers maintain a selection of bowling balls available for customer use, catering to various skill levels and preferences. These balls are designed for optimal performance, allowing bowlers to achieve their best scores during gameplay.

Bowling Pins: Essential to the game, bowling pins are provided by centers for use on the lanes. These pins are designed for durability and consistent performance, ensuring that each game is fair and enjoyable for all participants.

Scoring Systems: Modern bowling centers utilize electronic scoring systems that automatically track scores and statistics for players. This equipment enhances the gameplay experience by providing real-time updates and allowing bowlers to focus on their performance without manual calculations.

Comprehensive PESTLE Analysis for Bowling Centers

A thorough examination of the Bowling Centers industry’s external dynamics, focusing on the political, economic, social, technological, legal, and environmental factors that shape its operations and strategic direction.

Political Factors

  • Local Government Regulations

    Description: Bowling centers are often subject to local government regulations that dictate operational hours, zoning laws, and health and safety standards. Recent developments have seen many municipalities revising these regulations to adapt to changing social norms and economic conditions, particularly in response to the COVID-19 pandemic.

    Impact: These regulations can significantly impact operational flexibility and profitability. For instance, restrictions on operating hours can limit revenue potential, while stringent health regulations may necessitate additional investments in sanitation and safety measures, affecting overall operational costs.

    Trend Analysis: Historically, local regulations have fluctuated based on community needs and political climates. Currently, there is a trend towards more flexible regulations as local governments aim to support economic recovery post-pandemic. Future predictions suggest a continued emphasis on balancing public health with economic activity, with a medium level of certainty regarding these changes.

    Trend: Increasing
    Relevance: High

  • Tax Incentives for Entertainment Venues

    Description: Various states and localities offer tax incentives to promote entertainment venues, including bowling centers, as a means to stimulate local economies. Recent initiatives have been introduced to attract more visitors and support community engagement.

    Impact: Tax incentives can enhance profitability by reducing operational costs, allowing bowling centers to invest more in marketing, facility upgrades, and customer experience enhancements. However, reliance on such incentives can create vulnerabilities if policies change or funding is reduced.

    Trend Analysis: The trend towards offering tax incentives has been stable, with many regions recognizing the economic benefits of entertainment venues. The certainty of this trend is medium, influenced by local economic conditions and political priorities.

    Trend: Stable
    Relevance: Medium

Economic Factors

  • Consumer Spending Trends

    Description: Consumer spending patterns significantly influence the bowling center industry, particularly discretionary spending on entertainment and leisure activities. Economic conditions, such as inflation and employment rates, directly affect how much consumers are willing to spend on recreational activities.

    Impact: In times of economic growth, increased disposable income typically leads to higher spending at bowling centers. Conversely, during economic downturns, consumers may cut back on leisure activities, impacting revenue. This cyclical nature necessitates strategic pricing and promotional efforts to attract customers during slower periods.

    Trend Analysis: Consumer spending has shown variability, with recent inflationary pressures leading to cautious spending behavior. The trend is currently unstable, with predictions of potential economic challenges affecting discretionary spending in the near future, leading to a medium level of certainty regarding these impacts.

    Trend: Decreasing
    Relevance: High

  • Competition from Alternative Entertainment

    Description: The rise of alternative entertainment options, such as streaming services, gaming, and other leisure activities, poses a significant challenge to bowling centers. These alternatives often require less financial commitment and can be more convenient for consumers.

    Impact: Increased competition can lead to reduced customer traffic and pressure on pricing strategies. Bowling centers must innovate and enhance their offerings to attract and retain customers, which may involve diversifying services or improving the overall experience.

    Trend Analysis: The trend of competition from alternative entertainment has been increasing, particularly as technology evolves and consumer preferences shift. The level of certainty regarding this trend is high, driven by ongoing changes in leisure activities and consumer habits.

    Trend: Increasing
    Relevance: High

Social Factors

  • Changing Demographics

    Description: The demographics of bowling center patrons are evolving, with younger generations showing different preferences for entertainment. This shift is influenced by lifestyle changes and the increasing popularity of social and interactive experiences.

    Impact: Bowling centers need to adapt their offerings to appeal to younger audiences, which may include enhanced social environments, themed events, and integration with technology. Failure to do so may result in declining patronage and relevance in the market.

    Trend Analysis: The trend towards changing demographics has been stable, with younger consumers increasingly seeking unique and engaging experiences. The certainty of this trend is high, as demographic shifts are well-documented and influence market dynamics.

    Trend: Increasing
    Relevance: High

  • Health and Safety Concerns

    Description: Health and safety concerns, particularly in the wake of the COVID-19 pandemic, have significantly influenced consumer behavior regarding public spaces, including bowling centers. Enhanced safety protocols are now a priority for patrons.

    Impact: Bowling centers must implement and communicate robust health and safety measures to reassure customers and encourage attendance. This may involve increased operational costs but is essential for maintaining customer trust and loyalty.

    Trend Analysis: The trend of heightened health and safety awareness has been increasing, with a high level of certainty regarding its ongoing influence on consumer behavior. This trend is driven by public health campaigns and personal experiences during the pandemic.

    Trend: Increasing
    Relevance: High

Technological Factors

  • Integration of Technology in Operations

    Description: The integration of technology, such as automated scoring systems and mobile apps for reservations and payments, is transforming the bowling center experience. These advancements enhance customer convenience and operational efficiency.

    Impact: Embracing technology can lead to improved customer satisfaction and streamlined operations, allowing centers to manage bookings and payments more effectively. However, the initial investment in technology can be significant, posing challenges for smaller operators.

    Trend Analysis: The trend towards technology integration has been steadily increasing, with many centers investing in modern systems to stay competitive. The certainty of this trend is high, driven by consumer expectations for convenience and efficiency.

    Trend: Increasing
    Relevance: High

  • Social Media Marketing

    Description: The rise of social media as a marketing tool has changed how bowling centers engage with customers. Platforms like Instagram and Facebook allow centers to promote events, specials, and community engagement effectively.

    Impact: Effective social media marketing can enhance visibility and attract new customers, particularly younger demographics. However, centers must continuously adapt their strategies to keep up with changing algorithms and consumer preferences, which can require dedicated resources.

    Trend Analysis: The trend of utilizing social media for marketing has been increasing, with a high level of certainty regarding its effectiveness in reaching target audiences. This trend is driven by the growing importance of digital presence in consumer decision-making.

    Trend: Increasing
    Relevance: High

Legal Factors

  • Licensing and Permits

    Description: Bowling centers are required to obtain various licenses and permits, including those related to alcohol sales, health and safety, and business operations. The complexity and cost of obtaining these can vary significantly by location.

    Impact: Navigating the licensing process can be time-consuming and costly, impacting the ability of new centers to enter the market. Compliance with licensing requirements is essential to avoid legal issues and potential fines, which can affect operational viability.

    Trend Analysis: The trend regarding licensing and permits has remained stable, with ongoing discussions about streamlining processes to support small businesses. The level of certainty regarding changes is medium, influenced by local government priorities and economic conditions.

    Trend: Stable
    Relevance: Medium

  • Labor Regulations

    Description: Labor regulations, including minimum wage laws and workplace safety requirements, have a direct impact on operational costs for bowling centers. Recent changes in labor laws in various states have increased compliance costs for employers.

    Impact: Increased labor costs can affect profitability and necessitate adjustments in pricing strategies. Bowling centers must ensure compliance with labor laws to avoid penalties, which can strain resources and operational efficiency.

    Trend Analysis: Labor regulations have seen gradual changes, with a trend towards more stringent requirements expected to continue. The level of certainty regarding this trend is medium, influenced by political and social movements advocating for worker rights.

    Trend: Increasing
    Relevance: Medium

Economical Factors

  • Sustainability Practices

    Description: There is a growing emphasis on sustainability within the entertainment industry, including bowling centers. This includes initiatives to reduce waste, conserve energy, and promote eco-friendly practices.

    Impact: Implementing sustainable practices can enhance brand reputation and attract environmentally conscious consumers. However, transitioning to more sustainable operations may require upfront investments and changes in operational procedures, which can be challenging for some centers.

    Trend Analysis: The trend towards sustainability has been steadily increasing, with a high level of certainty regarding its future trajectory. This shift is supported by consumer preferences and regulatory pressures for more sustainable business practices.

    Trend: Increasing
    Relevance: High

  • Environmental Regulations

    Description: Bowling centers must comply with various environmental regulations that govern waste management, energy use, and emissions. Recent developments have seen increased scrutiny on businesses to adopt more environmentally friendly practices.

    Impact: Compliance with environmental regulations can lead to increased operational costs but is essential for avoiding fines and maintaining a positive public image. Centers that proactively adopt sustainable practices may benefit from incentives and improved customer loyalty.

    Trend Analysis: The trend of increasing environmental regulations has been stable, with a high level of certainty regarding its impact on businesses. This trend is driven by growing public awareness of environmental issues and advocacy for sustainable practices.

    Trend: Increasing
    Relevance: High

Value Chain Analysis for NAICS 713950

Value Chain Position

Category: Service Provider
Value Stage: Final
Description: Bowling centers operate as service providers in the entertainment sector, focusing on delivering recreational experiences through bowling and associated services. They create value by providing a social environment for leisure activities, often complemented by food and beverage offerings.

Upstream Industries

  • Food Service Contractors - NAICS 722310
    Importance: Critical
    Description: Bowling centers rely on food service contractors to supply food and beverage items essential for their operations. These inputs enhance the customer experience, as patrons often enjoy snacks and drinks while bowling, contributing significantly to overall revenue.
  • Commercial and Service Industry Machinery Manufacturing - NAICS 333310
    Importance: Important
    Description: Bowling centers depend on specialized machinery manufacturers for bowling lanes, pinsetters, and scoring systems. The quality and reliability of this equipment are crucial for maintaining operational efficiency and ensuring a seamless experience for bowlers.
  • Janitorial Services - NAICS 561720
    Importance: Important
    Description: Cleaning services are vital for maintaining hygiene and cleanliness in bowling centers. Regular cleaning ensures a pleasant environment for customers, which is essential for customer satisfaction and repeat business.

Downstream Industries

  • Direct to Consumer- NAICS
    Importance: Critical
    Description: Bowling centers primarily serve individual customers and groups seeking recreational activities. The quality of the bowling experience, including lane conditions and customer service, directly impacts customer satisfaction and loyalty.
  • Institutional Market- NAICS
    Importance: Important
    Description: Bowling centers often host events for schools, corporate gatherings, and community organizations. These events provide a unique recreational outlet, and the centers must meet specific quality expectations to ensure a successful experience for all participants.
  • Government Procurement- NAICS
    Importance: Supplementary
    Description: Some bowling centers may engage in contracts with local governments for community events or youth programs. These relationships can enhance community engagement and provide additional revenue streams.

Primary Activities

Inbound Logistics: Inbound logistics involve receiving food and beverage supplies from vendors, ensuring timely delivery to maintain inventory levels. Centers typically manage inventory through point-of-sale systems that track sales and restock needs. Quality control measures include checking expiration dates and ensuring food safety standards are met, while challenges may arise from supply chain disruptions that require alternative sourcing solutions.

Operations: Core operations include managing bowling lane availability, maintaining equipment, and providing customer service. Staff are trained to ensure smooth operations, including lane setup and maintenance. Quality management practices involve regular inspections of equipment and customer feedback mechanisms to enhance service delivery. Industry-standard procedures include adherence to safety regulations and operational protocols to ensure a safe and enjoyable environment for patrons.

Marketing & Sales: Marketing strategies often include promotions for leagues, events, and special offers to attract customers. Bowling centers utilize social media and local advertising to communicate value propositions, such as family-friendly environments and competitive pricing. Customer relationship practices focus on loyalty programs and personalized communication to enhance customer retention. Sales processes typically involve direct engagement with customers through events and promotions to drive attendance.

Service: Post-sale support includes addressing customer inquiries and resolving issues related to the bowling experience. Customer service standards emphasize responsiveness and friendliness, ensuring that patrons feel valued. Value maintenance activities involve gathering customer feedback to continuously improve service offerings and enhance the overall experience.

Support Activities

Infrastructure: Management systems in bowling centers often include reservation and scheduling software to optimize lane usage and manage customer flow. Organizational structures typically feature a management team overseeing operations, marketing, and customer service functions. Planning systems are crucial for scheduling events and managing staffing needs effectively.

Human Resource Management: Workforce requirements include hiring staff for customer service, maintenance, and food service roles. Training programs focus on customer service excellence and operational procedures to ensure staff are well-equipped to meet customer needs. Industry-specific skills include knowledge of bowling equipment and customer engagement techniques to enhance the overall experience.

Technology Development: Key technologies include automated scoring systems and lane maintenance equipment that enhance operational efficiency. Innovation practices may involve adopting new entertainment technologies, such as interactive games and digital marketing tools. Industry-standard systems often focus on integrating technology to improve customer engagement and streamline operations.

Procurement: Sourcing strategies involve establishing relationships with local suppliers for food, beverages, and maintenance supplies. Supplier relationship management is essential for ensuring quality and timely delivery of inputs, while purchasing practices often emphasize cost-effectiveness and sustainability.

Value Chain Efficiency

Process Efficiency: Operational effectiveness is measured through customer satisfaction scores and lane utilization rates. Common efficiency measures include tracking wait times and service speed to optimize customer experiences. Industry benchmarks are established based on average customer throughput and revenue per lane.

Integration Efficiency: Coordination methods involve regular communication between staff and management to ensure alignment on operational goals and customer service standards. Communication systems often include digital platforms for real-time updates on lane availability and customer inquiries.

Resource Utilization: Resource management practices focus on optimizing staff schedules and inventory levels to minimize waste and enhance service delivery. Optimization approaches may involve analyzing customer traffic patterns to adjust staffing and inventory accordingly, adhering to industry standards for operational efficiency.

Value Chain Summary

Key Value Drivers: Primary sources of value creation include high-quality customer service, well-maintained facilities, and engaging recreational experiences. Critical success factors involve maintaining equipment reliability and creating a welcoming atmosphere for patrons.

Competitive Position: Sources of competitive advantage include unique offerings such as themed events and strong community engagement. Industry positioning is influenced by location, facility quality, and the ability to adapt to changing consumer preferences, impacting market dynamics.

Challenges & Opportunities: Current industry challenges include competition from alternative entertainment options and fluctuating consumer spending. Future trends may involve increased demand for family-oriented activities and technological enhancements, presenting opportunities for centers to innovate and expand their offerings.

In-Depth Marketing Analysis

A detailed overview of the Bowling Centers industry’s market dynamics, competitive landscape, and operational conditions, highlighting the unique factors influencing its day-to-day activities.

Market Overview

Market Size: Medium

Description: This industry encompasses establishments that operate bowling centers, providing recreational bowling activities along with food and beverage services. Facilities typically include multiple bowling lanes, lounge areas, and dining options, creating a social environment for patrons.

Market Stage: Growth. The industry is currently experiencing growth, driven by increasing interest in recreational activities and social gatherings. Many centers are modernizing their facilities and expanding service offerings to attract a broader audience.

Geographic Distribution: Regional. Bowling centers are distributed across urban and suburban areas, with a higher concentration in regions with larger populations and family-oriented communities. They are often located near shopping centers and entertainment hubs.

Characteristics

  • Multi-Activity Facilities: Bowling centers often feature additional entertainment options such as arcade games, billiards, and event spaces, enhancing the overall customer experience and encouraging longer visits.
  • Food and Beverage Integration: Most establishments provide a range of food and beverage options, from casual snacks to full-service dining, which significantly contributes to revenue and enhances customer satisfaction.
  • Family-Friendly Environment: Bowling centers cater to families and groups, offering special promotions, leagues, and events designed to engage various age groups and skill levels, fostering community involvement.
  • Event Hosting Capabilities: Many centers are equipped to host private parties, corporate events, and tournaments, which are integral to their business model and help generate additional revenue streams.

Market Structure

Market Concentration: Fragmented. The industry is characterized by a large number of independent operators alongside a few larger chains, leading to a diverse competitive landscape where local preferences significantly influence operations.

Segments

  • Leisure Bowling: This segment focuses on casual bowling experiences for families and friends, often featuring themed nights, cosmic bowling, and other recreational activities to attract a wide audience.
  • Competitive Bowling: Some centers host leagues and tournaments, catering to serious bowlers and offering specialized services such as coaching, equipment sales, and practice facilities.
  • Event and Party Services: Bowling centers frequently offer packages for birthday parties, corporate events, and group outings, which include lane reservations, catering options, and entertainment services.

Distribution Channels

  • Direct Customer Engagement: Most centers rely on direct marketing strategies, including social media promotions, local advertising, and partnerships with schools and community organizations to attract customers.
  • Online Reservations and Promotions: Many establishments have adopted online booking systems and promotional campaigns to streamline customer engagement and enhance convenience for patrons.

Success Factors

  • Customer Experience Enhancement: Providing a welcoming atmosphere with quality service, cleanliness, and engaging entertainment options is crucial for attracting and retaining customers in a competitive market.
  • Effective Marketing Strategies: Utilizing targeted marketing campaigns and community engagement initiatives helps centers build a loyal customer base and increase foot traffic.
  • Operational Efficiency: Streamlining operations, including staff training and inventory management, is essential for maintaining profitability and ensuring a smooth customer experience.

Demand Analysis

  • Buyer Behavior

    Types: Primary customers include families, young adults, and corporate groups seeking recreational activities. Each segment has distinct preferences for pricing, promotions, and event offerings.

    Preferences: Customers typically prefer centers that offer a variety of entertainment options, affordable pricing, and convenient booking processes, with an increasing emphasis on food and beverage quality.
  • Seasonality

    Level: Moderate
    Bowling centers experience peak demand during weekends and holidays, with fluctuations in attendance during summer months when families are on vacation. Special events and promotions can help mitigate seasonal dips.

Demand Drivers

  • Social and Recreational Trends: Increasing interest in social activities and recreational outings drives demand for bowling centers, as they offer a unique blend of entertainment and social interaction.
  • Family and Group Activities: Bowling is often seen as a family-friendly activity, leading to higher demand during weekends and holidays when families seek group entertainment options.
  • Corporate and Group Events: The rise in corporate team-building activities and group outings has created a steady demand for event hosting services within bowling centers.

Competitive Landscape

  • Competition

    Level: High
    The competitive environment is intense, with numerous local and regional centers vying for market share. Operators compete on service quality, pricing, and unique offerings to attract customers.

Entry Barriers

  • Initial Capital Investment: Starting a bowling center requires significant upfront investment in facilities, equipment, and marketing, which can deter potential new entrants.
  • Established Customer Loyalty: Existing centers often have established customer bases and community ties, making it challenging for new entrants to attract patrons away from established competitors.
  • Operational Expertise: Successful operation requires knowledge of bowling management, customer service, and event planning, which can be a barrier for inexperienced operators.

Business Models

  • Full-Service Bowling Center: These centers offer a comprehensive range of services, including bowling, food and beverage, and entertainment options, focusing on creating a complete recreational experience.
  • Event-Centric Model: Some centers specialize in hosting events and parties, offering tailored packages that include bowling, catering, and entertainment, which can drive higher revenue per visit.

Operating Environment

  • Regulatory

    Level: Moderate
    Bowling centers must comply with local health and safety regulations, including food service standards and occupancy limits, which can vary by state and municipality.
  • Technology

    Level: Moderate
    Many centers utilize automated scoring systems, online booking platforms, and digital marketing tools to enhance operational efficiency and customer engagement.
  • Capital

    Level: Moderate
    While initial investment can be significant, ongoing capital requirements are manageable, focusing on maintenance, staff training, and marketing efforts to sustain operations.

Questions & Answers

  • What is the NAICS Code for a Bowling Alley?

    Bowling Alleys, Bowling Centers, and Bowling Arenas are classified under NAICS Code 713950 - Bowling Centers.

  • What is the SBA NAICS 713950 revenue limit?

    Businesses with an annual revenue under $8,000,000 are considered small businesses by SBA.

  • How many active businesses operate in NAICS Code 713950?

    There are 2,650 verified business locations operating primarily in this industry.

  • What was the total revenue for NAICS Code 713950?

    In 2017 the total revenue for Bowling Centers was $3,571,732,000

  • What was the annual payroll for NAICS Code 713950?

    In 2017 the annual payroll for Bowling Centers was $1,061,562,000

  • How many people work in NAICS Code 713950?

    The number of reported paid employees is 69,636.