SIC Code 8742-10 - Travel Marketing

Marketing Level - SIC 6-Digit

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SIC Code 8742-10 Description (6-Digit)

Travel marketing is a subdivision of management consulting services that focuses on promoting and advertising travel-related products and services. This industry involves creating and implementing marketing strategies to attract customers to various travel destinations, accommodations, transportation, and other related services. Travel marketing companies work with travel agencies, hotels, airlines, cruise lines, and other businesses in the travel industry to increase their visibility and sales.

Hierarchy Navigation for SIC 6-Digit Code 8742-10

Parent Code (less specific)


  • Social media marketing platforms (e.g. Facebook, Instagram, Twitter)
  • Email marketing software
  • Search engine optimization (SEO) tools
  • Payperclick (PPC) advertising platforms (e.g. Google Ads)
  • Content management systems (CMS)
  • Customer relationship management (CRM) software
  • Travel booking engines
  • Analytics and reporting tools
  • Influencer marketing platforms
  • Video production and editing software

Industry Examples of Travel Marketing

  • Adventure tourism
  • Luxury travel
  • Ecotourism
  • Business travel
  • Family vacations
  • Cruise vacations
  • Destination weddings
  • Group travel
  • Cultural tourism
  • Sports tourism

SIC Code 8742-10 - Travel Marketing

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