SIC Code 8732-05 Description (6-Digit)

Public Opinion Analysts are professionals who specialize in researching and analyzing public opinion on various topics. They conduct surveys, polls, and focus groups to gather data and insights on public attitudes, beliefs, and behaviors. Public Opinion Analysts work with a range of clients, including government agencies, non-profit organizations, and businesses, to help them make informed decisions based on public opinion.

Hierarchy Navigation for SIC 6-Digit Code 8732-05

Parent Code (less specific)

8732 - Commercial Economic, Sociological, and Educational Research

Tools

Survey software (e.g. Qualtrics, SurveyMonkey)
Statistical analysis software (e.g. SPSS, SAS)
Focus group facilitation tools (e.g. FocusVision, Livestream)
Social media monitoring tools (e.g. Hootsuite, Sprout Social)
Data visualization tools (e.g. Tableau, Infogram)
Sampling tools (e.g. Random.org, Survey Sampling International)
Questionnaire design tools (e.g. QuestionPro, SurveyGizmo)
Interviewing software (e.g. Voxco, Nfield)
Text analysis software (e.g. NVivo, Leximancer)
Geographic information systems (GIS) software (e.g. ArcGIS, QGIS)

Industry Examples of Public Opinion Analysts

Political polling
Market research
Public policy analysis
Social and cultural research
Consumer behavior analysis
Media analysis
Health care research
Education research
Environmental research
Public relations research

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