SIC Code 8732-05 - Public Opinion Analysts

Marketing Level - SIC 6-Digit

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SIC Code 8732-05 Description (6-Digit)

Public Opinion Analysts are professionals who specialize in researching and analyzing public opinion on various topics. They conduct surveys, polls, and focus groups to gather data and insights on public attitudes, beliefs, and behaviors. Public Opinion Analysts work with a range of clients, including government agencies, non-profit organizations, and businesses, to help them make informed decisions based on public opinion.

Hierarchy Navigation for SIC 6-Digit Code 8732-05

Tools

  • Survey software (e.g. Qualtrics, SurveyMonkey)
  • Statistical analysis software (e.g. SPSS, SAS)
  • Focus group facilitation tools (e.g. FocusVision, Livestream)
  • Social media monitoring tools (e.g. Hootsuite, Sprout Social)
  • Data visualization tools (e.g. Tableau, Infogram)
  • Sampling tools (e.g. Random.org, Survey Sampling International)
  • Questionnaire design tools (e.g. QuestionPro, SurveyGizmo)
  • Interviewing software (e.g. Voxco, Nfield)
  • Text analysis software (e.g. NVivo, Leximancer)
  • Geographic information systems (GIS) software (e.g. ArcGIS, QGIS)

Industry Examples of Public Opinion Analysts

  • Political polling
  • Market research
  • Public policy analysis
  • Social and cultural research
  • Consumer behavior analysis
  • Media analysis
  • Health care research
  • Education research
  • Environmental research
  • Public relations research

SIC Code 8732-05 - Public Opinion Analysts

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