SIC Code 7389-87 - Trade Fairs & Shows

Marketing Level - SIC 6-Digit

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SIC Code 7389-87 Description (6-Digit)

The Trade Fairs & Shows industry involves organizing and hosting events that bring together businesses and individuals to showcase products, services, and ideas. These events can be industry-specific or open to the public, and can range from small local gatherings to large international exhibitions. The primary goal of trade fairs and shows is to provide a platform for businesses to promote their brand, network with potential customers and partners, and generate sales leads.

Parent Code - Official US OSHA

Official 4‑digit SIC codes serve as the parent classification used for government registrations and OSHA documentation. The marketing-level 6‑digit SIC codes extend these official classifications with refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader view of the industry landscape. For further details on the official classification for this industry, please visit the OSHA SIC Code 7389 page

Tools

  • Exhibition stands and booths
  • Audiovisual equipment (e.g. projectors, screens, sound systems)
  • Lighting equipment (e.g. spotlights, floodlights)
  • Furniture (e.g. tables, chairs, counters)
  • Signage and banners
  • Brochures and promotional materials
  • Lead capture devices (e.g. scanners, tablets)
  • Registration and ticketing software
  • Event management software
  • Social media and digital marketing tools
  • Catering and hospitality services
  • Transportation and logistics services
  • Security and crowd control equipment

Industry Examples of Trade Fairs & Shows

  • Automotive trade shows
  • Technology expos
  • Fashion exhibitions
  • Food and beverage fairs
  • Home and garden shows
  • Health and wellness expos
  • Travel and tourism exhibitions
  • Education and career fairs
  • Art and design exhibitions
  • Sports and fitness expos