SIC Code 7319-27 - Point-Of-Purchase Advertising
Marketing Level - SIC 6-DigitUse Data For:
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- Emailing
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SIC Code 7319-27 Description (6-Digit)
Point-of-purchase advertising is a marketing strategy that involves creating promotional materials and displays that are strategically placed in retail locations to influence consumer behavior at the point of sale. This type of advertising is designed to capture the attention of shoppers and encourage them to make a purchase by highlighting the benefits of a particular product or service. Point-of-purchase advertising can take many forms, from simple signs and posters to elaborate displays and interactive kiosks.
Hierarchy Navigation for SIC 6-Digit Code 7319-27
Parent Code (less specific)
Tools
- Shelf talkers
- Endcap displays
- Floor graphics
- Hanging signs
- Interactive kiosks
- Digital displays
- Product packaging
- Instore audio
- Sampling stations
- Coupon dispensers
- Brochures and flyers
- Window displays
- Pointofsale displays
- Counter displays
- Standees
- Banners
- Posters
- Product demos
- QR codes
Industry Examples of Point-Of-Purchase Advertising
- Beverage displays
- Snack displays
- Cosmetics displays
- Electronics displays
- Clothing displays
- Toy displays
- Pet food displays
- Home goods displays
- Automotive displays
- Health and wellness displays
SIC Code 7319-27 - Point-Of-Purchase Advertising
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