SIC Code 7319-13 - Media Buying Service

Media Buying Service is an industry that involves the purchasing of advertising space and time on various media platforms such as television, radio, print, and digital media. The primary goal of a media buying service is to help clients reach their target audience through strategic placement of ads. This industry requires a deep understanding of the media landscape and the ability to negotiate the best rates for clients. Media buying services work closely with clients to understand their advertising goals and target audience. They then research and analyze various media platforms to determine the best channels to reach the target audience. Once the media channels are identified, media buying services negotiate rates and placement of ads to ensure maximum exposure and effectiveness. Media buying services also provide clients with detailed reports on the performance of their ads. These reports include metrics such as reach, frequency, and engagement, which help clients understand the effectiveness of their advertising campaigns.