Life Preservers (Retail) is an industry that specializes in the sale of personal flotation devices designed to keep individuals afloat in water. These devices are commonly used in recreational activities such as boating, fishing, and swimming. The industry caters to a wide range of customers, including individuals, families, and businesses that require life preservers for their employees. Life Preservers (Retail) businesses typically operate in physical retail locations, such as sporting goods stores, marine supply stores, and department stores. These businesses may also sell life preservers online through e-commerce platforms. The industry is highly regulated, and businesses must comply with safety standards set by government agencies.