Tools commonly used in the Associations industry for day-to-day tasks and operations.

• Membership management software
• Event management software
• Email marketing platforms
• Social media management tools
• Survey and polling software
• Online community platforms
• Fundraising software
• Content management systems
• Project management tools
• Data analytics software

Common products and services typical of NAICS Code 813910-02, illustrating the main business activities and contributions to the market.

• Medical Associations
• Professional Associations
• Trade Associations
• Industry Associations
• Non-Profit Associations
• Advocacy Associations
• Educational Associations
• Sports Associations
• Cultural Associations
• Environmental Associations

The specific certifications, permits, licenses, and regulatory compliance requirements within the United States for this industry.

• Certified Association Executive (CAE): The CAE certification is awarded by the American Society of Association Executives (ASAE) to individuals who have demonstrated a high level of knowledge and skill in association management. The certification requires passing a rigorous exam and ongoing professional development.
• Certified Meeting Professional (CMP): The CMP certification is awarded by the Events Industry Council to individuals who have demonstrated a high level of knowledge and skill in meeting and event planning. The certification requires passing a rigorous exam and ongoing professional development.
• Certified Fund Raising Executive (CFRE): The CFRE certification is awarded by the Association of Fundraising Professionals to individuals who have demonstrated a high level of knowledge and skill in fundraising. The certification requires passing a rigorous exam and ongoing professional development.
• Certified Association Sales Executive (CASE): The CASE certification is awarded by the Professional Convention Management Association to individuals who have demonstrated a high level of knowledge and skill in association sales. The certification requires passing a rigorous exam and ongoing professional development.
• Certified Government Meeting Professional (CGMP): The CGMP certification is awarded by the Society of Government Meeting Professionals to individuals who have demonstrated a high level of knowledge and skill in planning and executing government meetings. The certification requires passing a rigorous exam and ongoing professional development.

A concise historical narrative of NAICS Code 813910-02 covering global milestones and recent developments within the United States.

• The Associations industry has a long history dating back to the 18th century when the first professional associations were formed in Europe. These early associations were established to promote the interests of specific professions, such as lawyers, doctors, and engineers. In the United States, the first professional association was the American Medical Association, founded in 1847. Over time, associations have evolved to include a wide range of industries and interests, from trade associations to social clubs. In recent history, associations have played a significant role in shaping public policy and advocating for their members' interests. For example, the National Rifle Association (NRA) has been a powerful lobbying force in the United States, advocating for gun rights and opposing gun control legislation. In the United States, the Associations industry has experienced significant growth in recent years. According to the Bureau of Labor Statistics, the number of people employed in the industry has increased by over 20% since 2010. This growth can be attributed to several factors, including the increasing importance of networking and professional development, as well as the rise of social media and other digital platforms that make it easier for associations to connect with their members. Additionally, associations have become more focused on advocacy and public policy, with many organizations working to influence legislation and regulations that affect their members. Overall, the Associations industry is a vital part of the American economy, providing valuable services and support to a wide range of industries and interests.

The anticipated future trajectory of the NAICS 813910-02 industry in the USA, offering insights into potential trends, innovations, and challenges expected to shape its landscape.

• Growth Prediction: Stable

  The Associations industry in the USA is expected to continue growing in the coming years. As businesses and individuals seek to network and collaborate, the demand for industry-specific and general business associations is expected to increase. Additionally, the rise of remote work and virtual events has opened up new opportunities for associations to connect members from all over the country. However, associations will need to adapt to changing member needs and preferences, including offering more digital resources and events. The industry may also face challenges from increased competition and the need to demonstrate the value of membership to potential members.

Recent groundbreaking advancements and milestones in the Associations industry, reflecting notable innovations that have reshaped its landscape.

• Virtual Events: Associations have increasingly turned to virtual events to connect members from all over the country, especially during the COVID-19 pandemic. These events can include webinars, conferences, and networking sessions.
• Online Resources: Many associations have developed online resources for members, including databases, toolkits, and best practices guides. These resources can help members stay up-to-date on industry trends and best practices.
• Diversity and Inclusion Initiatives: Associations are increasingly focused on promoting diversity and inclusion within their industries. This can include initiatives to recruit and retain members from underrepresented groups, as well as training and education programs on diversity and inclusion topics.
• Advocacy Efforts: Associations are often involved in advocacy efforts on behalf of their industries. This can include lobbying for favorable legislation, submitting comments on proposed regulations, and engaging with policymakers at all levels of government.
• Partnerships and Collaborations: Associations are increasingly partnering with other organizations to offer joint events, resources, and initiatives. These partnerships can help associations expand their reach and offer more value to members.

This section provides an extensive list of essential materials, equipment and services that are integral to the daily operations and success of the Associations industry. It highlights the primary inputs that Associations professionals rely on to perform their core tasks effectively, offering a valuable resource for understanding the critical components that drive industry activities.

Service

Advocacy Services: Professional lobbying and advocacy efforts that represent the interests of the association's members to policymakers and stakeholders.

Catering Services: Food and beverage services for events and meetings, enhancing the overall experience for attendees and encouraging participation.

Data Analytics Services: Services that analyze member data to provide insights into engagement trends and preferences, allowing associations to tailor their offerings effectively.

Event Planning Services: Professional services that assist in organizing conferences, workshops, and networking events, which are vital for member engagement and industry promotion.

Financial Management Services: Services that assist in budgeting, accounting, and financial reporting, which are essential for maintaining the financial health of the association.

Legal and Compliance Consulting: Expert advice on regulatory requirements and legal matters that associations must adhere to, ensuring they operate within the law and maintain their non-profit status.

Marketing and Communication Services: These services help associations promote their activities, reach potential members, and communicate effectively with existing members through various channels.

Membership Management Software: This software is crucial for tracking member information, managing renewals, and facilitating communication, ensuring that associations can efficiently serve their members.

Networking Platforms: Online tools that facilitate connections among members, allowing for collaboration, sharing of resources, and building professional relationships.

Social Media Management: Services that help associations maintain an active and engaging presence on social media platforms, crucial for outreach and member interaction.

Training and Development Programs: Programs designed to enhance the skills and knowledge of members, ensuring they remain competitive and informed about industry trends.

Website Development and Maintenance: Creating and managing a professional website that serves as a hub for information, resources, and member engagement, crucial for modern associations.

Equipment

Audio-Visual Equipment: Essential tools such as projectors, microphones, and speakers used during events and meetings to enhance presentations and ensure clear communication.

Conference Call Systems: Technology that enables remote meetings and discussions, ensuring that all members can participate regardless of their location.

Office Supplies: Basic supplies such as paper, pens, and printers that are necessary for day-to-day administrative tasks and communication within the association.

Material

Educational Resources: Books, online courses, and training materials that provide members with valuable knowledge and skills relevant to their industry.

Membership Kits: Welcome packages that include essential information and resources for new members, helping them to integrate and engage with the association.

Promotional Materials: Items like brochures, flyers, and banners that are used to inform and attract members, showcasing the benefits of joining the association.

Research Reports: Industry-specific reports that provide insights and data, helping associations to advocate effectively for their members and inform their strategies.

Surveys and Feedback Tools: Tools that allow associations to gather member feedback and opinions, essential for improving services and understanding member needs.

Explore a detailed compilation of the unique products and services offered by the Associations industry. This section provides precise examples of how each item is utilized, showcasing the diverse capabilities and contributions of the Associations to its clients and markets. This section provides an extensive list of essential materials, equipment and services that are integral to the daily operations and success of the Associations industry. It highlights the primary inputs that Associations professionals rely on to perform their core tasks effectively, offering a valuable resource for understanding the critical components that drive industry activities.

Service

Advocacy Programs: Associations engage in advocacy to represent the interests of their members, lobbying for favorable legislation and policies that support their industry and addressing issues that impact their members' operations.

Annual Conferences: These large-scale events bring together members from various locations to share knowledge, network, and participate in discussions about the future of their industry, often featuring keynote speakers and panel discussions.

Certification Programs: Offering certification programs helps members enhance their credentials and demonstrate their expertise in specific areas, which can improve their professional standing and career prospects.

Community Forums: These online platforms allow members to engage in discussions, ask questions, and share experiences, creating a sense of community and collaboration among individuals with similar interests.

Crisis Management Support: In times of crisis, associations provide guidance and resources to help members navigate challenges, ensuring they have the support needed to maintain operations and recover.

Discount Programs: Associations often negotiate discounts with various service providers, allowing members to save money on essential services and products that support their business operations.

Educational Workshops: Workshops are designed to provide members with valuable knowledge and skills relevant to their industry, often featuring expert speakers and interactive sessions that enhance professional development.

Industry Research Reports: Associations often conduct and publish research that provides insights into industry trends, challenges, and opportunities, helping members make informed decisions based on data-driven analysis.

Job Boards: Associations often host job boards that connect employers with potential candidates, providing a valuable resource for members seeking new employment opportunities or looking to hire qualified professionals.

Membership Services: These services include providing resources, support, and benefits to members, such as access to exclusive content, discounts on events, and tools that help them succeed in their respective fields.

Mentorship Programs: These programs connect experienced professionals with newcomers in the industry, fostering relationships that provide guidance, support, and valuable insights for career development.

Networking Events: These gatherings are organized to facilitate connections among members, allowing individuals and businesses to meet, share ideas, and form partnerships that can lead to collaborative opportunities and growth.

Newsletters: Regular newsletters keep members informed about industry news, upcoming events, and association activities, serving as a vital communication tool that enhances member engagement.

Online Resource Libraries: Associations maintain extensive libraries of resources, including articles, guides, and templates, which members can access to support their work and stay informed about best practices in their field.

Publications and Journals: These are often produced by associations to disseminate research findings, industry news, and best practices, serving as a key resource for members to stay updated and informed.

Research Grants: Some associations offer grants to support research initiatives within their field, encouraging innovation and the advancement of knowledge that benefits their members and the industry.

Social Media Engagement: Associations utilize social media platforms to connect with members, share information, and promote events, creating an interactive space for dialogue and community building.

Sponsorship Opportunities: Associations offer businesses the chance to sponsor events or initiatives, providing visibility and marketing opportunities while supporting the association's mission and activities.

Volunteer Opportunities: Associations often organize volunteer programs that allow members to give back to their communities, enhancing their professional networks while contributing to meaningful causes.

Webinars: Online seminars that cover various topics relevant to the industry, allowing members to participate from anywhere, thus expanding access to education and professional development.

A thorough examination of the Associations industry’s external dynamics, focusing on the political, economic, social, technological, legal, and environmental factors that shape its operations and strategic direction.

Political Factors

Economic Factors

Social Factors

Technological Factors

Legal Factors

Economical Factors

An in-depth look at the Associations industry's value chain, highlighting its role, key activities, and efficiency strategies, along with its unique value drivers and competitive strengths.

Value Chain Position

Category: Service Provider
Value Stage: Final
Description: Associations operate as service providers in the industry, focusing on bringing together individuals or businesses with shared interests. They engage in activities such as advocacy, networking, and providing resources to enhance member value.

Upstream Industries

Downstream Industries

Primary Activities

Operations: Core processes include member recruitment, development of educational programs, and advocacy efforts. Associations typically implement quality management practices to ensure that services meet member needs and industry standards. Procedures often involve regular assessments of member satisfaction and program effectiveness to continuously improve offerings.

Marketing & Sales: Marketing approaches often involve targeted outreach through digital channels, social media, and industry publications to attract new members. Customer relationship practices focus on maintaining ongoing communication with members to understand their needs and provide tailored services. Value communication methods include newsletters, webinars, and informational resources that highlight the benefits of membership. Sales processes typically involve personalized engagement with potential members to demonstrate the value of joining the association.

Support Activities

Infrastructure: Management systems in associations often include membership databases and customer relationship management (CRM) systems that facilitate member engagement and communication. Organizational structures typically consist of boards of directors and committees that guide strategic initiatives and operational decisions. Planning systems are crucial for scheduling events, managing budgets, and aligning activities with member interests.

Human Resource Management: Workforce requirements include skilled professionals in areas such as member services, event planning, and advocacy. Training and development approaches often focus on enhancing staff capabilities in member engagement and industry knowledge. Industry-specific skills may include expertise in policy analysis, public relations, and program development.

Technology Development: Key technologies used in associations include membership management software and online communication platforms that enhance member interaction. Innovation practices may involve adopting new technologies for virtual events and online learning. Industry-standard systems often emphasize data analytics to track member engagement and program effectiveness.

Procurement: Sourcing strategies involve establishing relationships with vendors for event services, marketing materials, and technology solutions. Supplier relationship management is essential for ensuring quality and timely delivery of services, while purchasing practices often emphasize cost-effectiveness and alignment with organizational goals.

Value Chain Efficiency

Process Efficiency: Operational effectiveness is measured through member retention rates and satisfaction surveys. Common efficiency measures include tracking the success of events and programs against established benchmarks. Industry benchmarks may involve comparing membership growth and engagement metrics with similar associations.

Integration Efficiency: Coordination methods involve regular communication between staff, board members, and committees to ensure alignment on strategic goals and operational activities. Communication systems often include collaborative platforms that facilitate information sharing and project management.

Resource Utilization: Resource management practices focus on optimizing staff time and budget allocations to maximize member value. Optimization approaches may involve leveraging technology to streamline processes and enhance service delivery, adhering to industry standards for efficiency and effectiveness.

Value Chain Summary

Key Value Drivers: Primary sources of value creation include strong member engagement, effective advocacy efforts, and high-quality educational resources. Critical success factors involve maintaining relevance to members' needs and adapting to industry changes.

Competitive Position: Sources of competitive advantage include the ability to provide unique member benefits and establish strong networks within the industry. Industry positioning is influenced by the association's reputation, member satisfaction, and the effectiveness of its advocacy efforts, impacting market dynamics.

Challenges & Opportunities: Current industry challenges include adapting to changing member expectations, competition from alternative networking platforms, and securing funding for initiatives. Future trends may involve increased demand for digital engagement and personalized services, presenting opportunities for associations to innovate and enhance member value.

A focused SWOT analysis that examines the strengths, weaknesses, opportunities, and threats facing the Associations industry within the US market. This section provides insights into current conditions, strategic interactions, and future growth potential.

Strengths

Industry Infrastructure and Resources: The industry benefits from a robust network of facilities and organizational structures that support member engagement and service delivery. This strong infrastructure enables associations to effectively coordinate events, provide resources, and facilitate communication among members, enhancing overall operational efficiency.

Technological Capabilities: Technological advancements play a significant role in enhancing operational capabilities within associations. Many organizations utilize specialized software for membership management, event planning, and communication, which streamlines processes and improves member engagement, reflecting a moderate level of innovation.

Market Position: Associations hold a strong position within their respective sectors, often acting as key advocates and resources for their members. Their established credibility and brand recognition contribute to their competitive strength, although they face challenges from emerging organizations and alternative networking platforms.

Financial Health: The financial health of associations varies widely, with many experiencing stable revenue streams from membership dues and events. However, some associations face financial pressures due to fluctuating membership numbers and the need for investment in technology and services, indicating a moderate overall financial status.

Supply Chain Advantages: Associations benefit from established relationships with vendors and service providers, which enhance their ability to deliver value to members. These networks facilitate access to resources and services that support operational needs, contributing to overall efficiency and effectiveness.

Workforce Expertise: The workforce within associations is often highly skilled, with professionals possessing specialized knowledge in areas such as advocacy, event management, and member services. This expertise is crucial for delivering high-quality services and maintaining member satisfaction, although ongoing training is necessary to keep pace with industry changes.

Weaknesses

Structural Inefficiencies: Some associations face structural inefficiencies due to outdated operational processes or insufficient staffing, which can hinder their ability to respond quickly to member needs. These inefficiencies can impact overall competitiveness and service delivery, particularly in a rapidly changing environment.

Cost Structures: Many associations struggle with rising operational costs, particularly related to technology investments and event management. These cost pressures can strain budgets and necessitate careful financial planning to maintain service levels and member satisfaction.

Technology Gaps: While some associations are technologically advanced, others lag in adopting new tools and platforms. This gap can lead to inefficiencies in member engagement and communication, impacting overall effectiveness and competitiveness in the market.

Resource Limitations: Resource constraints, particularly in staffing and funding, can limit an association's ability to expand services or enhance member offerings. These limitations can hinder growth and responsiveness to member needs, particularly in times of economic uncertainty.

Regulatory Compliance Issues: Navigating the complex landscape of regulations affecting non-profit organizations poses challenges for many associations. Compliance costs can be significant, and failure to meet regulatory standards can lead to penalties and reputational damage.

Market Access Barriers: Entering new markets or expanding membership can be challenging due to established competition and regulatory hurdles. Associations may face difficulties in attracting new members or partnerships, limiting growth opportunities.

Opportunities

Market Growth Potential: There is significant potential for growth as associations adapt to changing member needs and leverage technology to enhance service delivery. The increasing demand for networking and professional development opportunities presents avenues for expansion and diversification.

Emerging Technologies: Advancements in digital communication and online platforms offer associations opportunities to enhance member engagement and streamline operations. Utilizing these technologies can lead to improved service delivery and increased member satisfaction.

Economic Trends: Favorable economic conditions, including rising employment rates and increased corporate spending on professional development, support growth in the association sector. As organizations prioritize employee training and networking, associations can capitalize on this trend.

Regulatory Changes: Potential regulatory changes aimed at supporting non-profit organizations could benefit associations by providing additional funding opportunities or easing compliance burdens. Adapting to these changes can enhance operational capabilities.

Consumer Behavior Shifts: Shifts in consumer preferences towards professional development and networking create opportunities for associations to expand their offerings. By aligning services with these trends, associations can attract new members and enhance engagement.

Threats

Competitive Pressures: Intense competition from alternative networking platforms and organizations poses a significant threat to traditional associations. To maintain relevance, associations must continuously innovate and differentiate their services to attract and retain members.

Economic Uncertainties: Economic fluctuations, including potential recessions, can impact membership levels and funding for associations. Organizations must remain agile to adapt to these uncertainties and mitigate potential impacts on operations.

Regulatory Challenges: The potential for stricter regulations regarding non-profit operations can pose challenges for associations. Compliance with new regulations may require additional resources and adjustments to operational practices.

Technological Disruption: Emerging technologies that facilitate networking and professional development outside traditional associations could disrupt the market. Organizations need to monitor these trends closely and innovate to stay relevant.

Environmental Concerns: Increasing scrutiny on sustainability practices poses challenges for associations, particularly in organizing events and managing resources. Adopting sustainable practices is essential to meet member expectations and regulatory requirements.

SWOT Summary

Strategic Position: The industry currently enjoys a strong market position, bolstered by the essential services provided to members. However, challenges such as rising costs and competitive pressures necessitate strategic innovation and adaptation to maintain growth. The future trajectory appears promising, with opportunities for expansion into new markets and service offerings, provided that associations can navigate the complexities of regulatory compliance and member engagement.

Key Interactions

Growth Potential: The growth prospects for the industry are robust, driven by increasing demand for networking and professional development opportunities. Key growth drivers include the rising importance of professional associations in career advancement, advancements in digital communication, and favorable economic conditions. Market expansion opportunities exist in both domestic and international markets, particularly as organizations seek to enhance employee skills and engagement. However, challenges such as resource limitations and regulatory compliance must be addressed to fully realize this potential. The timeline for growth realization is projected over the next five to ten years, contingent on successful adaptation to market trends and member needs.

Risk Assessment: The overall risk level for the industry is moderate, with key risk factors including economic uncertainties, competitive pressures, and regulatory challenges. Associations must be vigilant in monitoring external threats, such as changes in member expectations and technological advancements. Effective risk management strategies, including diversification of services and investment in technology, can mitigate potential impacts. Long-term risk management approaches should focus on sustainability and adaptability to changing market conditions. The timeline for risk evolution is ongoing, necessitating proactive measures to safeguard against emerging threats.

Strategic Recommendations

An exploration of how geographic and site-specific factors impact the operations of the Associations industry in the US, focusing on location, topography, climate, vegetation, zoning, infrastructure, and cultural context.

Location: Associations thrive in urban centers where there is a high concentration of businesses and professionals, facilitating networking and collaboration. Regions with strong economic activity, such as New York City, San Francisco, and Washington D.C., provide ample opportunities for associations to engage members and host events. Proximity to government institutions and industry leaders enhances advocacy efforts and access to resources, making these locations particularly advantageous for associations focused on lobbying and professional development.

Topography: The flat terrain of urban areas is conducive to hosting large events and conferences, which are essential for associations to fulfill their networking and educational missions. Facilities in these regions can easily accommodate meeting spaces, offices, and event venues. In contrast, hilly or rugged areas may present challenges for accessibility and infrastructure development, potentially limiting the effectiveness of associations that rely on in-person gatherings and events.

Climate: Mild climates, such as those found in California and the Southeastern U.S., facilitate year-round operations for associations, allowing for consistent scheduling of events and activities. Seasonal variations can impact attendance at outdoor events or conferences, necessitating careful planning and climate control measures for indoor facilities. Associations may need to adapt their programming to account for extreme weather conditions, ensuring that members can participate regardless of climate challenges.

Vegetation: Associations often operate in urban environments where vegetation management is essential for maintaining professional appearances and compliance with local regulations. Green spaces can enhance the appeal of venues for events and meetings, promoting a positive atmosphere for networking. However, associations must also consider environmental sustainability practices, such as managing landscaping to reduce water usage and promote biodiversity in urban settings.

Zoning and Land Use: Associations typically require commercial zoning that allows for office space and event facilities. Local land use regulations may dictate the types of activities that can be conducted, influencing the location of headquarters and meeting venues. Associations may need to navigate specific permits for hosting large gatherings or conferences, particularly in densely populated areas where noise and traffic regulations are stringent.

Infrastructure: Reliable infrastructure is critical for associations, including access to transportation networks for members traveling to events. High-speed internet and communication systems are essential for facilitating virtual meetings and maintaining member engagement. Additionally, associations often require office space equipped with technology for administrative functions and member services, necessitating proximity to urban amenities and services.

Cultural and Historical: Associations often reflect the cultural and historical context of their regions, influencing their missions and member engagement strategies. In areas with a strong tradition of professional organizations, community acceptance is typically high, fostering collaboration and support. However, associations must also be sensitive to local cultural dynamics, ensuring that their activities resonate with diverse member bases and address regional issues effectively.

A detailed overview of the Associations industry’s market dynamics, competitive landscape, and operational conditions, highlighting the unique factors influencing its day-to-day activities.

Market Overview

Market Size: Large

Description: This industry encompasses organizations that unite individuals or businesses sharing common interests or goals, facilitating networking, advocacy, and resource sharing. Activities include organizing events, providing educational materials, and lobbying for industry-specific legislation.

Market Stage: Mature. The industry is characterized by established associations with long-standing memberships and a stable revenue base primarily from membership dues and event fees. Growth is driven by increasing demand for professional networking and industry representation.

Geographic Distribution: National. Associations often have a national presence, with regional chapters that cater to local members, allowing for a broad geographic reach while addressing specific regional needs.

Characteristics

Market Structure

Market Concentration: Fragmented. The industry is characterized by a large number of associations, each serving specific niches or sectors, leading to a fragmented market where no single organization dominates.

Segments

Distribution Channels

Success Factors

Demand Analysis

Demand Drivers

Competitive Landscape

Entry Barriers

Business Models

Operating Environment