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NAICS Code 812990-12 Description (8-Digit)

Dating Services is a subdivision of the All Other Personal Services industry that involves providing a platform or service for individuals to meet and potentially form romantic relationships. This industry includes online dating services, matchmaking services, and speed dating services. Dating services may offer a range of features such as personality tests, profile creation, and communication tools to help individuals connect with potential partners. The goal of dating services is to facilitate the process of finding a compatible partner and to provide a safe and secure environment for individuals to interact.

Hierarchy Navigation for NAICS Code 812990-12

Parent Code (less specific)

Tools

Tools commonly used in the Dating Services industry for day-to-day tasks and operations.

  • Compatibility tests
  • Profile creation tools
  • Communication tools (e.g. messaging, video chat)
  • Search filters
  • Location-based matching
  • Personality assessments
  • Privacy and security features
  • Mobile apps
  • Payment processing systems
  • Customer support tools

Industry Examples of Dating Services

Common products and services typical of NAICS Code 812990-12, illustrating the main business activities and contributions to the market.

  • Online dating services
  • Matchmaking services
  • Speed dating services
  • Niche dating services (e.g. for specific religions, interests, or age groups)
  • Dating coaching services
  • Image consulting services
  • Relationship counseling services
  • Date planning services
  • Date feedback services
  • Background check services

Certifications, Compliance and Licenses for NAICS Code 812990-12 - Dating Services

The specific certifications, permits, licenses, and regulatory compliance requirements within the United States for this industry.

  • Certified Matchmaker: A certification provided by the Matchmaking Institute that ensures that the matchmaker has completed a comprehensive training program and has passed a rigorous exam. This certification is recognized worldwide and is a mark of excellence in the matchmaking industry.
  • Certified Relationship Coach: A certification provided by the Relationship Coaching Institute that ensures that the coach has completed a comprehensive training program and has passed a rigorous exam. This certification is recognized worldwide and is a mark of excellence in the relationship coaching industry.
  • Certified Sex Therapist: A certification provided by the American Association of Sexuality Educators, Counselors, and Therapists that ensures that the therapist has completed a comprehensive training program and has passed a rigorous exam. This certification is recognized worldwide and is a mark of excellence in the sex therapy industry.
  • Business License: A license required by all businesses operating in the United States. The requirements for obtaining a business license vary by state and locality.
  • Data Protection Certification: A certification provided by the International Association of Privacy Professionals that ensures that the dating service is compliant with data protection laws and regulations. This certification is recognized worldwide and is a mark of excellence in the data protection industry.

History

A concise historical narrative of NAICS Code 812990-12 covering global milestones and recent developments within the United States.

  • The history of the dating services industry dates back to the 1600s when the first personal ads were published in newspapers. In the 1700s, matrimonial agencies emerged in Europe, and by the 1800s, they had spread to the United States. In the 1960s, computer dating services were introduced, and in the 1990s, the internet revolutionized the industry with the emergence of online dating sites and apps. In recent years, the industry has continued to evolve with the integration of artificial intelligence and virtual reality technologies. In the United States, the dating services industry has experienced significant growth since the 1990s, with the emergence of online dating sites and apps. In 2013, the industry generated $2.2 billion in revenue, and by 2020, it is expected to reach $3.2 billion. The rise of mobile dating apps has been a significant driver of growth, with Tinder, Bumble, and Hinge being among the most popular. The industry has also seen the emergence of niche dating sites catering to specific demographics, such as farmers, pet lovers, and seniors. Despite the growth, the industry has faced challenges, including concerns over safety and privacy, as well as competition from free dating apps.

Future Outlook for Dating Services

The anticipated future trajectory of the NAICS 812990-12 industry in the USA, offering insights into potential trends, innovations, and challenges expected to shape its landscape.

  • Growth Prediction: Growing

    The dating services industry in the USA is expected to continue its growth in the coming years. With the increasing use of smartphones and the internet, online dating has become more popular than ever before. The industry is expected to benefit from the growing acceptance of online dating among the younger generation. The industry is also expected to benefit from the increasing number of single people in the USA. However, the industry may face challenges from the increasing competition from free dating apps and websites. The industry may also face challenges from the increasing concerns about online privacy and security. Overall, the industry is expected to continue its growth in the coming years, but it may face challenges from the changing consumer preferences and the increasing competition from free dating apps and websites.

Industry Innovations for NAICS Code 812990-12

Recent groundbreaking advancements and milestones in the Dating Services industry, reflecting notable innovations that have reshaped its landscape.

  • Virtual Dating: With the COVID-19 pandemic, virtual dating has become more popular than ever before. Many dating services have started offering virtual dating options to their users, allowing them to connect with each other without leaving their homes.
  • Video Profiles: Some dating services have started offering video profiles to their users, allowing them to create more engaging and authentic profiles. This innovation has helped users to get a better sense of the personality and interests of potential matches.
  • AI Matchmaking: Some dating services have started using artificial intelligence (AI) to match users based on their interests, preferences, and behavior. This innovation has helped users to find more compatible matches and has improved the overall user experience.
  • Background Checks: Some dating services have started offering background checks to their users, allowing them to verify the identity and background of potential matches. This innovation has helped to improve the safety and security of online dating.
  • Niche Dating Services: Some dating services have started catering to specific niches, such as people with specific interests, religions, or sexual orientations. This innovation has helped users to find more compatible matches and has improved the overall user experience.

NAICS Code 812990-12 - Dating Services

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