NAICS Code 812990-12 - Dating Services

Marketing Level - NAICS 8-Digit

Business Lists and Databases Available for Marketing and Research

Total Verified Companies: 229
Contact Emails: 1,786
Company Websites: 133
Phone Numbers: 178
Business Addresses: 229
Companies with Email: 82
Reach new customers, connect with decision makers, and grow your business.
Pricing from $0.05 to $0.25 per lead

Business List Pricing Tiers

Quantity of Records Price Per Record Estimated Total (Max in Tier)
0 - 1,000 $0.25 Up to $250
1,001 - 2,500 $0.20 Up to $500
2,501 - 10,000 $0.15 Up to $1,500
10,001 - 25,000 $0.12 Up to $3,000
25,001 - 50,000 $0.09 Up to $4,500
50,000+ Contact Us for a Custom Quote

What's Included in Every Standard Data Package

  • Company Name
  • Contact Name (where available)
  • Job Title (where available)
  • Full Business & Mailing Address
  • Business Phone Number
  • Industry Codes (Primary and Secondary SIC & NAICS Codes)
  • Sales Volume
  • Employee Count
  • Website (where available)
  • Years in Business
  • Location Type (HQ, Branch, Subsidiary)
  • Modeled Credit Rating
  • Public / Private Status
  • Latitude / Longitude
  • ...and more (Inquire)

Boost Your Data with Verified Email Leads

Enhance your list or opt for a complete 100% verified email list – all for just $0.10 per email!

Ideal for: Direct Mailing Email Campaigns Calling Market ResearchFree Sample & Report, Custom Lists, and Expert Support — All Included
Looking for more companies? See NAICS 812990 - All Other Personal Services - 18,223 companies, 58,703 emails.

NAICS Code 812990-12 Description (8-Digit)

Dating Services is a subdivision of the All Other Personal Services industry that involves providing a platform or service for individuals to meet and potentially form romantic relationships. This industry includes online dating services, matchmaking services, and speed dating services. Dating services may offer a range of features such as personality tests, profile creation, and communication tools to help individuals connect with potential partners. The goal of dating services is to facilitate the process of finding a compatible partner and to provide a safe and secure environment for individuals to interact.

Parent Code - Official US Census

Official 6‑digit NAICS codes serve as the parent classification used for government registrations and documentation. The marketing-level 8‑digit codes act as child extensions of these official classifications, providing refined segmentation for more precise targeting and detailed niche insights. Related industries are listed under the parent code, offering a broader context of the industry environment. For further details on the official classification for this industry, please visit the U.S. Census Bureau NAICS Code 812990 page

Tools

Tools commonly used in the Dating Services industry for day-to-day tasks and operations.

  • Compatibility tests
  • Profile creation tools
  • Communication tools (e.g. messaging, video chat)
  • Search filters
  • Location-based matching
  • Personality assessments
  • Privacy and security features
  • Mobile apps
  • Payment processing systems
  • Customer support tools

Industry Examples of Dating Services

Common products and services typical of NAICS Code 812990-12, illustrating the main business activities and contributions to the market.

  • Online dating services
  • Matchmaking services
  • Speed dating services
  • Niche dating services (e.g. for specific religions, interests, or age groups)
  • Dating coaching services
  • Image consulting services
  • Relationship counseling services
  • Date planning services
  • Date feedback services
  • Background check services

History

A concise historical narrative of NAICS Code 812990-12 covering global milestones and recent developments within the United States.

  • The history of the dating services industry dates back to the 1600s when the first personal ads were published in newspapers. In the 1700s, matrimonial agencies emerged in Europe, and by the 1800s, they had spread to the United States. In the 1960s, computer dating services were introduced, and in the 1990s, the internet revolutionized the industry with the emergence of online dating sites and apps. In recent years, the industry has continued to evolve with the integration of artificial intelligence and virtual reality technologies. In the United States, the dating services industry has experienced significant growth since the 1990s, with the emergence of online dating sites and apps. In 2013, the industry generated $2.2 billion in revenue, and by 2020, it is expected to reach $3.2 billion. The rise of mobile dating apps has been a significant driver of growth, with Tinder, Bumble, and Hinge being among the most popular. The industry has also seen the emergence of niche dating sites catering to specific demographics, such as farmers, pet lovers, and seniors. Despite the growth, the industry has faced challenges, including concerns over safety and privacy, as well as competition from free dating apps.