Extended NAICS Code 812990-12 - Dating Services

Extended NAICS Code 812990-12 Description (NAICS 8-digit)

Dating Services is a subdivision of the All Other Personal Services industry that involves providing a platform or service for individuals to meet and potentially form romantic relationships. This industry includes online dating services, matchmaking services, and speed dating services. Dating services may offer a range of features such as personality tests, profile creation, and communication tools to help individuals connect with potential partners. The goal of dating services is to facilitate the process of finding a compatible partner and to provide a safe and secure environment for individuals to interact.

Hierarchy Navigation for Extended NAICS Code 812990-12

Parent Code (less specific)


  • Compatibility tests
  • Profile creation tools
  • Communication tools (e.g. messaging, video chat)
  • Search filters
  • Locationbased matching
  • Personality assessments
  • Privacy and security features
  • Mobile apps
  • Payment processing systems
  • Customer support tools

Industry Examples of Dating Services

  • Online dating services
  • Matchmaking services
  • Speed dating services
  • Niche dating services (e.g. for specific religions, interests, or age groups)
  • Dating coaching services
  • Image consulting services
  • Relationship counseling services
  • Date planning services
  • Date feedback services
  • Background check services

Extended NAICS Code 812990-12 - Dating Services

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